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Apple Store Down in Advance of (PRODUCT)RED iPhone 7 and New 9.7-inch iPad Launch at 8:01 a.m. Pacific Time

avanpelt said:
At this point, it's pretty clear that Apple takes their store down solely to build the anticipation surrounding new products. In this day and age, it shouldn't be necessary for them to take their entire online store down for hours at a time just to modify the products they have for sale. It's all a part of the game.
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Imagine if Amazon.com had to go down anytime a new product was put on it. lol It'd never be online! :)
 
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luckily just checked out on a red iphone 7 using the apple ios app

resale season>>>
 
And here it is 11:03 In the east and the site is still down, are they not using daylight savings time in California?
 
What's the big announcement anyway? Website is up, but I don't see anything except the new iPad and that silly red iPhone.

Edit: Both now available for purchase. Ridiculous.
 
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One other interesting note. When you click on the MacPro icon, the store goes to a blank, totally black page. Is the Apple store trying to tell us something?
 
Martyimac said:
One other interesting note. When you click on the MacPro icon, the store goes to a blank, totally black page. Is the Apple store trying to tell us something?
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I have Chrome with autoplay blocker (because of news outlets playing clips with sound automatically). It stops the Mac Pro animation too – although, oddly, none of the others on Apple pages.
 
navaira said:
I have Chrome with autoplay blocker (because of news outlets playing clips with sound automatically). It stops the Mac Pro animation too – although, oddly, none of the others on Apple pages.
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Berzerker7 said:
Works for me. It's an animation, maybe try uncached refresh, ctrl+f5.
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PR1985 said:
No, just checked. it´s ok.
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Thanks all, I had disabled autoplay media in firefox and that is why it didn't work. Enabled and voila, works fine.
 
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maflynn said:
No but in 2017, its silly that they cannot (or will not) update their store without needing to shut it completely down. The likes of Amazon, Dell, Microsoft all have figured out how to dynamically update their sites.
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I don't disagree with this. I don't have a full understanding of how Amazon or Microsoft are able to run efficiently without disabling their servers/website, versus Apple doing so. So it definitely leaves the speculation of intensifying hype or any other unknown variables of why six hours.
 
MacRumors said:
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Ugh, that font.
 
LeroyK2 said:
In 2017 why do you have to take a website down to add two products ?
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Apple doesn't have to. They choose to.

Likely to watch the same crowd of people get frothed up with a severe case of the shakes every time Apple does that. Year after year, after year, after year.
 
citysnaps said:
Apple doesn't have to. They choose to.

Likely to watch the same crowd of people get frothed up with a severe case of the shakes every time Apple does that. Year after year, after year, after year.
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They have a huge screen in Cupertino with those threads on auto-refresh, so the management can get some laughs.

Hi Eddy! You fired yet? Why not?
 
And there was me thinking 'MAYBE', just 'MAYBE' they have revamped their Mac Mini and Mac Pro lines. Suppose I'd be better off looking at Dell or MS websites for all the action Apple now gives us on desktop updates - worse than watching paint dry for three years!!!!!!
 
Relentless Power said:
If you would have read Post #34, which was before you posted your trite of a post, it clearly stated I wasn't aware of why six hours was necessary and it was strange. I never defended Apple, only to state they frequently close the site for product updates. That wasn't a defense mechanism and the overly abused "Kool-Aid" theme wasn't appropriaty used in this situation.

So perhaps the latter of your post was giving Apple too much credit for being a tech leader.
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You posted, verbatim:

It has nothing to do with knowing about the products, they close the site to make alterations to the website reflecting the newest product updates. This isn't anything new.
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When you write "...they close the site to make alterations to...reflect...product updates" you are justifying why Apple is taking 6 hours. But it's fact modern web sites do not have to shut down at all to be updated.

So, yes, if you attempt to justify Apple's site shut down you are a Kool-Aid drinker because there is no technical justification. Shutting down the site is just tired marketing.
 
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citysnaps said:
Apple doesn't have to. They choose to.

Likely to watch the same crowd of people get frothed up with a severe case of the shakes every time Apple does that. Year after year, after year, after year.
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The shaking and frothing have been replaced by disbelief and ennui for awhile now.
 
Relentless Power said:
I don't disagree with this. I don't have a full understanding of how Amazon or Microsoft are able to run efficiently without disabling their servers/website, versus Apple doing so. So it definitely leaves the speculation of intensifying hype or any other unknown variables of why six hours.
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It's all about building hype. That is the only logical conclusion one can come to. I can add and remove products from the online store of a Squarespace site that I pay peanuts for without taking the store down at all, for crying out loud.

If Apple wanted to approach new product launches differently (as far as the online store is concerned) and their existing infrastructure/platform didn't allow them to do what they wanted to do, they certainly have the resources to change to a different platform that does allow them to update products without taking the entire store offline.

I suspect that their current platform does allow them to add and modify products on the fly; but they choose not to do it that way in order to build anticipation. Simple marketing tactic.
 
Chupa Chupa said:
You posted, verbatim:



When you write "...they close the site to make alterations to...reflect...product updates" you are justifying why Apple is taking 6 hours. But it's fact modern web sites do not have to shut down at all to be updated.

So, yes, if you attempt to justify Apple's site shut down you are a Kool-Aid drinker because there is no technical justification. Shutting down the site is just tired marketing.
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I will admit I don't have a full understanding of why Apple has removed the website for six hours, even if they are making product updates. If it were possible, then I would appreciate them confirming why the downtime for six hours, but that won't happen. But then again, even if someone wants to believe it's marketing, there is no concrete evidence proving that it isn't some other unknown factor, even though six hours doesn't make sense on the technical side of things.

Alas, I ask does anyone here know if six hours has ever happened before? Or is this the longest the website has ever been deactivated for a six hour duration?
 
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