It never ceases to amaze me that Apple's marketing BS (after all, they can update the third-party item prices on the Store on the fly, why not Apple items?) causes so many to behave like so many dogs with a Pavlovian response.
OMG THE STORE IS DOWN!!!
*droooooool F5 F5 F5 F5 F5*
OMG THE STORE IS DOWN!!!
*droooooool F5 F5 F5 F5 F5*