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Apple is holding it's live event now. Follow along with our live blog for the latest updates. We're also live tweeting the event on Twitter.


Apple's online store has gone down ahead of its "One More Thing" event at 10 a.m. Pacific Time today. The event is widely expected to mark the introduction of the first Apple Silicon Mac(s) and may have another surprise or two in store.

apple-store-down.jpg

At WWDC in June, Apple announced that it will be transitioning from Intel processors to its own custom Apple Silicon processors in Macs, promising industry-leading performance per watt. Rumors have suggested that the first Apple Silicon Macs could be lower-end notebooks like new MacBook Air and 13-inch MacBook Pro models.

Stay tuned to MacRumors for full coverage of the Apple Event. We've put together a guide on how to watch the event in time zones around the world.

Article Link: Apple Store Goes Down Ahead of Apple Event Today, Apple Silicon Macs Expected to Debut
 
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Serban55

macrumors 65816
Oct 18, 2020
1,489
3,330
Again, this is nuts...IF they do not have something to order or pre-order....like they did with the first and second events..
Why shut down the store when you just add new pages for the new products that will be available to pre-order a week from now for example and then again, stores down
 
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dantracht

macrumors 6502a
Sep 19, 2013
813
2,029
Cue the usual complaints about why they take the store down every event. They do it because.....hype.

As for me: I am curious about what today will bring, but not in the market for anything. My '20 MBA and '19 MBP 16" do everything I want, and more.

I am also a nervous about first-gen apple products kind of apple fan.
 
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Tozovac

macrumors 68020
Jun 12, 2014
2,229
2,261
I’d love to see any given updated product page on Apple.com to require less than 5 screen scrolls instead of the current 10+... By the time I finally get to the bottom I’ve forgotten where to find anything specific I’d seen above and would like to see again without another waterfall of finger scrolling. I don’t shop for Apple products hoping for an origami ballet of animations and sweeps when scrolling down the page.

Not everything Apple offers has to be retouched to the nth degree for sake of maintaining Apple’s design genius halo. The typical Apple product page today is the automotive equivalent of this modified Corvette C4. Sometimes it’s good to just put the pencil down.

D850D87E-AE99-4F1C-AF29-3E099C913928.jpeg
 
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yaxomoxay

macrumors demi-god
Mar 3, 2010
6,098
31,401
Texas
Again, this is nuts...IF they do not have something to order or pre-order....like they did with the first and second events..
Why shut down the store when you just add new pages for the new products that will be available to pre-order a week from now for example and then again, stores down

Not everything is about efficiency, not even at Apple. Sometimes companies keep some of their traditions. In this case I think it's a mix to prevent orders of other items, hype, and tradition.
 
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Bokito

macrumors regular
May 29, 2007
231
706
Netherlands
The 27" iMac just slipped to 2-3 weeks shipping (for the entry models) and 3-4 weeks (for the top model) about 30 minutes earlier. Very curious if ARM iMacs already come today. If that's the case Apple's silicon is really performing well.
 
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