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We need more Apple Stores—especially outside of huge cities. There are a lot of gaps.
Cities are where the money's at, and the trend is definitely populations moving into cities rather than populations moving into rural areas. I live in a small town, so I get it, and I too wish I had an Apple Store nearby, but I don't see it happening.
 
My last apple store experience was a browse where I overheard two team members discussing whether they should approach an older woman who they didn't think was going to make a purchase anyway. Same kind of discussion you would hear at Best Buy. The Apple store is now just another...store.
 
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SHould be called an intern to a management position. Or it could also be called a carrot with the hope of management or corporate. I’ve seen this before at other now defunct companies. Circuit city being one. The customer service manager position, you did all the work and non of the pay.... good luck.
I didn't see in the article that the Lead position doesn't come with a raise. I also didn't see how this is a customer service manager position so much as an administrative position, like assistant manager, which is probably a good idea. And the Schedule Planner position doesn't sound customer-facing at all. Do you have a reference or are you just being cynical?
 
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Whether or not the changes are to reduce the price of management in the store or not it seems like a good idea to have more people who can monitor the work being done and improve efficiency. The store in Cambridge, UK always feels like it could do with a bit of optimisation. There was no mention of the numbers of other management being cut so it might just be a move, that said you don't want too many chiefs and not enough Indians
 
I used to work for a big-named company and the Lead position was basically the manager on the floor, while the real manager was just chilling in the office.
 
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Me when i become a vice president of people :


apple-store-employees-800x450.jpg
 
Ermm am I missing something here. Apple, the most profitable company on the the planet has genius bars? Well shouldn't they be staffed by "geniuses" not minimum wage worker millennials who are happy with a name change and a chance to look idiotic in a promotional picture?
 



MacRumors has learned that Apple is introducing two all-new Apple Store positions named Lead and Schedule Planner. Apple today informed existing retail employees that applications open Monday, July 24, although it appears that select stores started interviewing candidates as early as a few weeks ago.

apple-store-employees-800x450.jpg

Apple says the Lead position will give team members the chance to learn the ins and outs of running an Apple Store firsthand. The majority of a Lead's time will be spent as the Support Leader on the Floor, responsible for managing employee breaks and zoning in the store, and addressing customer concerns.

Support Leader on the Floor also entails communicating daily objectives, reinforcing store policies, and motivating team members by delivering feedback for career development, according to one employee's LinkedIn profile.

Apple says Leads will also support opening and closing, and perform a number of other administrative responsibilities, suggesting these employees could be key holders, count and balance cash, and be able to perform overrides when necessary. These have typically been duties carried out by the Store Manager.

It appears that Store Managers will continue to perform some of those responsibilities, in addition to HR and store development.

Meanwhile, working closely with Store Leaders, Apple says the majority of a Schedule Planner's time will be spent planning and creating the weekly schedule for the entire store. Schedule Planners will also identify trends and make resourcing recommendations to improve team and customer experiences.

Article Link: Apple Stores Getting All-New 'Lead' and 'Schedule Planner' Positions



MacRumors has learned that Apple is introducing two all-new Apple Store positions named Lead and Schedule Planner. Apple today informed existing retail employees that applications open Monday, July 24, although it appears that select stores started interviewing candidates as early as a few weeks ago.

apple-store-employees-800x450.jpg

Apple says the Lead position will give team members the chance to learn the ins and outs of running an Apple Store firsthand. The majority of a Lead's time will be spent as the Support Leader on the Floor, responsible for managing employee breaks and zoning in the store, and addressing customer concerns.

Support Leader on the Floor also entails communicating daily objectives, reinforcing store policies, and motivating team members by delivering feedback for career development, according to one employee's LinkedIn profile.

Apple says Leads will also support opening and closing, and perform a number of other administrative responsibilities, suggesting these employees could be key holders, count and balance cash, and be able to perform overrides when necessary. These have typically been duties carried out by the Store Manager.

It appears that Store Managers will continue to perform some of those responsibilities, in addition to HR and store development.

Meanwhile, working closely with Store Leaders, Apple says the majority of a Schedule Planner's time will be spent planning and creating the weekly schedule for the entire store. Schedule Planners will also identify trends and make resourcing recommendations to improve team and customer experiences.

Article Link: Apple Stores Getting All-New 'Lead' and 'Schedule Planner' Positions
[doublepost=1500715473][/doublepost]Motivating employees and providing feedback. (kicking arses)
 
It must be SO MUCH FUN to work in an Apple store. Look at how much fun those Apple Store employees are having!!!
 
Great!! So now you will have 200 staff standing around with nice shiny new titles. Why not employ a lot more "genuis" staff and expand the repair/replace part of the store? You walk into an Apple Store nowadays and are met with 200 staff stood around and not a 1 of them can help you as they just say "do you have an appointment"?? YEAH CAUSE I SET AN ALARM FOR MY PHONE TO BREAK DOWN.
 
Lets see were this goes

As Shakespere wrote:

"What's in a name? That which we call a rose
By any other name would smell as sweet."


Fundamentally, new title, same job as whatever the current assistant to the manager is called. In short, it's the Dwight Schrute position.

Don't expect it to "go" anywhere from a customer perspective.
 
Ermm am I missing something here. Apple, the most profitable company on the the planet has genius bars? Well shouldn't they be staffed by "geniuses" not minimum wage worker millennials who are happy with a name change and a chance to look idiotic in a promotional picture?
Apple shops are shops like any other, staffed by shop assistants who have a level of knowledge about the goods they're selling. There are only three goods (iPhone, iPad and Mac), so it's not that difficult. You can dress the job titles up however you like but "Geniuses" are still just shop assistants.
 
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If all they are doing is changing the name of work/responsibilities that someone has been doing at Apple Stores already then this is a hollow announcement. If they have looked at what would help customers and other employees and intend to do worthwhile training then this may mean something. But studies and training cost money, with no visible cash return that you can put into a spreadsheet. It's not like there is going to be a customer assistance charge when you visit an Apple Store. Yes, having your needs met quickly encourages you to buy, but if the payback isn't a line item on a bill of sale accountants tend to think its not real and therefore not worth the expense.
 
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Cities are where the money's at, and the trend is definitely populations moving into cities rather than populations moving into rural areas. I live in a small town, so I get it, and I too wish I had an Apple Store nearby, but I don't see it happening.
It's a real shame but what you're saying seems to be true. I was hoping technology would give people more flexibility about living and telecommuting from more rural locations and small towns, but I'm just not seeing that happen and if anything that trend died and reversed. Life in the suburbs and cities has gotten eerily "Orwellian" for lack of a better term to describe how we live under so many cameras under more and more rules and scrutiny.

I did notice there is no Apple Store down where I want to settle when my husband retires, which surprised me because I wasn't planning on settling in the boonies, much as I would love to. I have health conditions that mean I need to settle where there are amenities and hospitals similar to what I have now. There are malls and jobs and a thriving tourism industry where I want to live but no Apple stores nearby. I think it was a 3 hour drive to one.

I can't help but look at Apple spending so much money and time and effort trying to get in good with countries that have serious issues oppressing various people, and I wonder why Apple doesn't even have a more robust presence in its home turf and more progressive countries yet. But I guess that's a topic for a different thread.
 
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The article pic looks like something out of a promotional material for a religious sect.

Yes. When a company posts pictures like that to promote the work environment, you can be sure that the reality looks nothing like it - more likely it will be the exact opposite.
 
Yes. When a company posts pictures like that to promote the work environment, you can be sure that the reality looks nothing like it - more likely it will be the exact opposite.

I'm not sure about this. From my experiences within Apple, the employees have always been assertive and feverishly passionate towards the customer and even when not dealing with the customer, the atmosphere seems surprisingly positive with good attitudes. I really do think Apple looks for extroverted individuals who will be a positive influence within the company.
 
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This is all about $, don't believe any differently. Basic managers at Apple can make $80k/year. Years ago they had a "lead specialist" position that was eliminated and they hired a bunch of managers to replace them. Now they're realizing how expensive managers are, so they'll just hire "Leads" instead.


I quite don't understand the idea of something being too expensive for Apple when they're almost a trillion dollar company.
 
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