What you're missing is that this is setting a structured way to identify and move people with interest and potential more formatting into management training and ultimately for some, management positions. Good business management and this is a win/win for the employees and Apple.
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Apple Stores Getting All-New 'Lead' and 'Schedule Planner' Positions
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What you're missing is that this is setting a structured way to identify and move people with interest and potential more formatting into management training and ultimately for some, management positions. Good business management and this is a win/win for the employees and Apple.
I live in a remote city in the middle of the desert, but we still have a population close to 200,000 including the County. Yuma is about 175-miles away from Phoenix and San Diego. It would be a great market, but unfortunately, Apple is very finicky when it comes to placement of their Apple Stores. They're more interested in making a splash in bigger cities where they can also receive praise from a particular demographic that supports their social values.
Internal changes. Mostly invisible to customers.
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Time to get back to the idea of "2nd tier" Apple/Mac stores being allowed by Apple. Stores "for the rest of us".
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Time to get back to the idea of "2nd tier" Apple/Mac stores being allowed by Apple. Stores "for the rest of us".
That picture just looks so fake.
I live in a fairly low population state, but have an apple store within walking distance, and 2 more within 30 minutes drive time.
For support, you can't beat it. I also have a Microsoft store within walking distance.
Apple's photos and promo videos are terrible. I like some devices made by Apple, but the culture they try to sell with them is just total bull-feces. It's like a creepy cult. And looking at some of Apple's latest designs I'm starting to suspect that Apple's management isforcing this distorted vision of their customers onto engineers and software developers. Kifflom!
Agreed on both counts. The image instantly reminded me of Scientology promos I've seen!
As an apple products consumer since 1983, I agree with you 100%. When I saw the keynote of last November, when Craig tried his best to promote the MBP touch bar, I was shaking my head. I wasn't the only one that felt this way, as the camera panned across the audience, the expressions on the faces was priceless. Sadly, the management at Apple are so incredibly out of touch, I doubt they'll change at this point. Apple has clearly taken the "experience" too far, but they're too blind to see it.
Serious question. Why do you need an Apple Store?
Most of my purchases have been from the website, since I customize.
I am fairly tech literate and can solve most of my issues unless something is truly broken, which I have almost never encountered.
In that rare case, is it that big of a deal to drive an hour to a store?
It's not like I'm buying groceries every week there.
The few times I've been there it just seems like kids hanging out.
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I'm sorry, but while your point is kind of valid, your understanding of finance is lacking.
Apple's Market Capitalization is nearing a trillion dollars. How much of that can they spend? None. That money is in the market, meaning people like me have that money.
Apple's cash for operating is around a 100 billion dollars, which is insane. However, if Apple inappropriately spends their operating cash, their value goes down, hurting me and all the other people who are holding that trillion dollars in stock.
If they want to spend that money on new products, I'm OK with that. If they want to return it to me in a dividend so I can invest somewhere else, I'm OK with that.
So, yeah, as a stock holder I don't want them squandering their money because it will hurt my money. That includes overpaying geniuses in the store.
Most of my purchases have been from the website, since I customize.
I am fairly tech literate and can solve most of my issues unless something is truly broken, which I have almost never encountered.
In that rare case, is it that big of a deal to drive an hour to a store?
It's not like I'm buying groceries every week there.
The few times I've been there it just seems like kids hanging out.
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I'm sorry, but while your point is kind of valid, your understanding of finance is lacking.
Apple's Market Capitalization is nearing a trillion dollars. How much of that can they spend? None. That money is in the market, meaning people like me have that money.
Apple's cash for operating is around a 100 billion dollars, which is insane. However, if Apple inappropriately spends their operating cash, their value goes down, hurting me and all the other people who are holding that trillion dollars in stock.
If they want to spend that money on new products, I'm OK with that. If they want to return it to me in a dividend so I can invest somewhere else, I'm OK with that.
So, yeah, as a stock holder I don't want them squandering their money because it will hurt my money. That includes overpaying geniuses in the store.
There's a good reason for that. It IS! It's a happy clappy, cosmopolitan, politically correct, compilation of sub 25 year old, camera-friendly androids. But it's damned clever how they make the replicants so amazingly convincing. These people don't actually exist but so what. Wouldn't it be great if they did and we could all aspire to their enviable lifestyles. Oh no. What am I saying? It's all photoshopped utopian figurines studio-designed to convince the proletariat to buy more not-very-new Apple products in the hope they too will be considered for the next Apple advertising campaign.
I remember going to pick up a refurbished iPad I bought from the Apple store. The Apple t-shirt that served me asked if I was really excited that this day had finally come and the widget was here. I said "No". I don't think that was the superlative response they expected.
You can't see the guy with the machine gun that inspires their laughter
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That's not my appreciation of their valuation. Apple stock value depends on its financial perspective, market appreciation, market dominance and has nothing to do with operating costs (if margins remain good)
They can as well pay Apple store employees better fees. Or even increase Angela's salary by 200 percent.
Stock markets hardly value the extra operating expenses (unless aggregate profit margins are affected) but highly value the signal in the market of such decisions.
That clarifies their widely advertised and fabricated care for employees (that remain underpaid), the diversity and equal rights muckmock, recent assignment of a HR Director directly reporting to Cook and other things costly from a streetguy's perspective.
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Indeed, the TouchBar perfectly illustrates the lack of enterpreneurship as pointed out by #iop
It was the sad compromise of not bringing out a Touchscreen MacBook, by the lack of courage as that might initially cannibalize iPad sales before becoming a New Category by itself. Steve would have loved that challenge (and seized all those Cookette weazels by their pants) !
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The short answer: different people go to bricks-and-mortar stores for different reasons. Your usage case is not the only one in existence. The universe doesn't not revolve around you.
Longer answer: Some people like shopping in a retail environment.
Some like to ask questions to a live human being.
Some like to comparison shop or look at other options.
You cannot assess the display quality by viewing a photo on a website. You cannot assess the build quality by viewing a photo on a website. You cannot experience how good or bad a computer keyboard is by viewing a photo on a website. You cannot assess the responsiveness of an electronic device by viewing a photo or video on a website. It is difficult to assess weight and bulk by viewing a photo or written specs on a website.
Irrelevant, again fixating on your self-centered worldview. Most people will buy the standard configurations.
For every person who is fairly tech literate, there is someone who is fairly tech illiterate.
Some people are unlucky. Some people are clumsy. Some people handle their electronics rather roughly. Some people do stupid things with the software. Some of these people need help.
Apple does not expect a given person to come to the store on a weekly basis. Then again, neither does the snowboard shop, the jewelry store, the lingerie store, the tire store, the car stereo store, the shoe store, etc.
Some people go to Apple Stores for reasons other than equipment repair.
Apple Retail Stores have the highest sales per square foot of any retailer. While you think you just see kids hanging out, they are actually raking in sales, more than the Tiffany jewelry store a few doors down.
Look, Apple didn't build the Apple Retail Store just for you. They build the stores to address the interests of a large audience of people, some of whom have considerably different priorities about their shopping/visiting experience.
The Apple Store is not your mommy cooking you your favorite breakfast in her kitchen. The Apple Store is more like a restaurant open to the public. No one can please everyone all the time. If you don't like the food/service/ambiance/whatever at a given restaurant, then DON'T GO. No one is pointing a gun at your head saying that you need to love it.
But based on Apple retail sales figures, it appears that many people do enjoy shopping at Apple's bricks-and-mortars store. And the people who came up with the idea are now really rich because of it.
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True. There can be nothing more satisfying in this life than giving a wedgie to a Cookette weasel. I'm off to do that right now as I type .....
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People in the biggest cities like to think that smaller cities don't count or have no growth. I live in a smaller city that is among the biggest in my state, which is also a college down, and it has had sustained growth since the 1800s and just a few years ago was ranked as one of the best cities in the US to get a job. Most of the kids on campus have MacBooks and iPhones and Beats and yet there is no Apple Store. A small one in the mall would be easily sustainable.
I also don't think it's completely true that it's where the money is at. There might be more people but how much disposable income do they have with the ridiculous cost of living? We're often overlooked here in the middle. My house in the Midwest is several times bigger and has a better view than my wife's aunt's $2M apartment in Brooklyn (she's a self-confessed 1%-er CIO) but cost nearly 10th of that. Screw big cities, lol.
You're right.
Write a letter to Tim Cook and Angela Ahrendts. (while carefully walking around the fact that Cupertino has a population of 60,000). It is not one of the "biggest cities" [sic].
Tell them that since lil' ol' nearby Palo Alto (population 67,000) has two Apple Stores for their measly little university with a wimpy 16,000 student body population (7,000 undergrads, 9,000 postgrads), that your little hamlet should merit at least one store and that you will personally promise that retail sales per square foot at your town's store will meet or exceed the average sales per square foot of other U.S. Apple Store locations.
And don't forget to point out that Palo Alto is so expensive, clearly there must not be any disposable income left for your typical resident to spend on Apple gear.
Please post their response to you here in this thread.
Thank you!
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There is an arm missing.
There should be one extended to the picture-taking device (the camera) to indicate that this is a selfie by one of the Millennial aged photo subjects. "Here I am with my work buds! #ILoveMyJob #AppleStore #WeGetFreeTShirts #JustSoldAnotheriPhone #IncreasingAAPLshareholderValue #ThisIsWayBetterThanWorkingAtAbercrombieAndFitch"
Write a letter to Tim Cook and Angela Ahrendts. (while carefully walking around the fact that Cupertino has a population of 60,000). It is not one of the "biggest cities" [sic].
Tell them that since lil' ol' nearby Palo Alto (population 67,000) has two Apple Stores for their measly little university with a wimpy 16,000 student body population (7,000 undergrads, 9,000 postgrads), that your little hamlet should merit at least one store and that you will personally promise that retail sales per square foot at your town's store will meet or exceed the average sales per square foot of other U.S. Apple Store locations.
And don't forget to point out that Palo Alto is so expensive, clearly there must not be any disposable income left for your typical resident to spend on Apple gear.
Please post their response to you here in this thread.
Thank you!
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Yes, I agree.
There is an arm missing.
There should be one extended to the picture-taking device (the camera) to indicate that this is a selfie by one of the Millennial aged photo subjects. "Here I am with my work buds! #ILoveMyJob #AppleStore #WeGetFreeTShirts #JustSoldAnotheriPhone #IncreasingAAPLshareholderValue #ThisIsWayBetterThanWorkingAtAbercrombieAndFitch"
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Does anyone know what Apple Store this photos was taken in?
Looking at the stairs, I think it is the Sydney Apple Store on George St.
Hey, I agree with you 100%! I was simply stating what I believe the prevailing wisdom of our time is. I personally love the lifestyle of small towns, I think they're undervalued. There are a lot of unique circumstances that would make Apple Stores sustainable and profitable in smaller markets. But I feel their focus is on the perceived big fish right now.
