Apple recently provided its retail stores, authorized service providers, and carrier partners with an enhanced cleaning guide that recommends that demo Apple products be cleaned at least twice per day.
Wait... the enhanced recommendation is twice a day? What was the non-enhanced? Once a week? A month? I know it's a lot of work, but given the traffic in these stores it really should be one person's job to just go from device to device sanitizing because, from what I've seen, Apple Stores are really busy.
There for it is crucial that alcohol based cleansers be used on both surfaces and hands repeatedly in any areas with traffic.
And that's pretty consistent with everything I've read about preventing the spread of every other form of infection.
alcohol kills bacteria, doesn’t affect viruses
[emphasis mine] That is not consistent with information I've read in the past and a quick Google search for "What does rubbing alcohol kill?" resulted in multiple web sites that stated it kills both bacteria and viruses.