Apple Stores Removing Lead Creative Role After Introducing New 'Creative Pro' Position

[MacRumors]

Apple has informed retail employees it will be removing the Lead Creative role at its stores, according to multiple sources. The changes should take effect by mid November at all stores except select flagship locations.

Apple will be relegating current Lead Creatives to the role of Creative as part of the transition. A source said pay will remain the same for existing leads, but their current leadership responsibilities will be slowly removed.

The move comes less than three months after Apple introduced a new "Creative Pro" position above Creative. Retail employees holding this position are considered the most knowledgable about Apple products and services, providing customers with advice and expertise about products such as the iPhone. Creative Pros are situated on the sales floor, internally described as the Product Zone.

Article Link: Apple Stores Removing Lead Creative Role After Introducing New 'Creative Pro' Position

 

[AppleWarMachine]

they still won't be able to tell customers about new upcoming products 😉

 

[keysofanxiety]

Same pay, less responsibilities. Sounds like a win-win to me.

My job seems to be going the other way as of late. 🙁

 

[Logic368]

Soo... Apple is interested in pro stuff after all?

 

[otternonsense]

Too bad the real needed "Pro"s are still missing from Apple's stores.

 

[Bryan Bowler]

Sure would be great to read an article about some upcoming Macbook Pros, but Apple has done nothing for over 500 days now and our hard-working and loving MacRumors staff has to resort to writing about things like this.

 

[bashman]

So will you get more money because there's the word Pro at the end of the title?

 

[keysofanxiety]

Soo... Apple is interested in pro stuff after all?

Of course! Judging by your username, I'm sure you know Logic is the best DAW on the market!

 

[Soccertess]

They need a CEO pro 🙂

 

[maflynn]

they still won't be able to tell customers about new upcoming products 😉

That's because they don't know, they're one of the last apple employees to find out about new products.

 

[kevinkyoo]

If this fits with current trends, this Pro position will be held by a college student majoring in art, and who has no interests in technology. Also, the position will be fulfilled in around a week to 3 years (Depending on when Apple feels like it)

 

[crsh1976]

Great, if now they could perhaps update Macs so that they're a good pro-grade purchase again, that'd be swell.

 

[zhang96]

We need a "MacBook Pro"

 

[avanpelt]

I wonder if they'll also have Creative 'Minis'? Sorry, I couldn't resist.

 

[HoneyCrispAF]

Too bad the real needed "Pro"s are still missing from Apple's stores.

And take it from this guy/girl, clearly has spoked to all 30,000 plus employees

 

[calzon65]

Considering there aren’t many geniuses at the genius bar to begin with, we certainly don’t need the few geniuses hidden in the back room.

 

[needfx]

at first I mispronounced "lead" in my mind

lead creative staff members didn''t make any sense.. at all

 

[a.gomez]

Not sure how knowing about a phone makes you a "creative pro" at anytime.

 

[blacktape242]

Creative pro, I'm sorry but thats a stupid title. Who knows, maybe part of the job description is "courage"?

 

[otternonsense]

And take it from this guy/girl, clearly has spoked to all 30,000 plus employees

I'm talking about the Macs 🙄

 

[Mac Fly (film)]

They need a CEO pro 🙂

They could try one of the snarky adolescent members of the MacRumors forums. I'm sure they'd fend off the FBI just as successfully.

 

[calzon65]

So the "flagship" stores get a Lead Creative Role and the smaller stores get the leftovers? 🙄

 

[maflynn]

They could try one of the snarky adolescent members of the MacRumors forums. I'm sure they'd fend off the FBI just as successfully.

And given Apple's falling sales, they may very well do a better job 😉

 

[AppleWarMachine]

That's because they don't know, they're one of the last apple employees to find out about new products.

If they were truly a Pro, they would read MacRumors, so they would be more informed 🙄

 

[K.Haderach]

But where will they put the car... oh wait.