How ironic is it that Apple is finally gaining significant PC market share, and they no longer care for it? 😛
I'm not sure if I would call it "significant" market share, but I would call it modest. According to
MacRumors coverage of the 2012 Q2 report:
New March quarter records for Desktops and Portables. Growth of 7% YoY compared to IDC's 2% growth for the PC market.
So 7% growth versus 2% growth for the PC market. Modest. From that same report:
iPad sales up 151% YoY
That's significant growth.
I'm sorry but I can't accept this mentality yet. I know this is somewhat dated but I feel it is still relevant:
Apple Mac Sales Could Sustain a Fortune 500 Company by Itself
I was specific in my post about desktops. Your link is about overall Mac sales, which includes portables. Let's examine
Apple's Q2 2012 Unaudited Summary Data:
Q2 2012 Mac Portables Revenue: $3.5 billion
Q2 2012 Mac Desktops Revenue: $1.5 billion
Q2 2012 Overall Revenue: $39.2 billion
Data included from previous quarters were more dramatic than last, but you get the idea. Portables generated over twice as much revenue as Desktops for Apple last quarter (and for the other periods included in that PDF).
Some ways to put Mac Desktop revenue into perspective:
- Music services alone beat Mac Desktop revenue last quarter.
- The underperforming iPod revenue alone almost beat Mac Desktop revenue last quarter (and it did beat it in Q1 2012 and in Q2 2011).
- Apple's worst performing year over year revenue growth segments starting at the worst: iPod (-25%), Mac Portables (-1%), Mac Desktops (8%).
- Mac desktop sales alone were about 3% of Apple's total revenue.
So per the article, Mac sales alone could sustain another company, yes, but desktops are not the biggest part of Mac sales: laptops are. My original post cites the success of the MacBook Air as an iconic and leading product and also cites the has-been status of the iMac and the lack of other updates to the desktop line. To Apple, the Mac desktop is a small son and hence gets the small son treatment (1 token update a year is what it is looking like).
I wonder if there is sales data for each product somewhere. In other words, of the $1.5 billion Mac desktops brought in last quarter, what is the breakdown by iMac / Mac Mini / Mac Pro. Do you think that sales of an almost 2 year old Mac Pro would make up even a third of that $1.5 billion figure? I don't.
Think of some other things Apple used to make that ended up accounting for very little revenue and growth. What comes to mind for me is the XServe and we all know what happened to that. I fear the Mac Pro will be the next thing to get XServed (pun intended).
When we see a slowdown with Mac OSX development, and I think this upcoming
WWDC still shows a commitment to OSX, then I'll begin to truly worry.
OS X is a separate issue. Even if Apple kills off Mac desktops, OS X still runs on Mac laptops. I think all of the major features introduced in recent years tend to benefit laptop users more than desktop users. Spaces, Trackpad gestures, and Full-screen windows immediately come to mind.