Apple Stores to Offer New Augmented Reality Experiences, Including Interactive Art Walks Around Major Cities

Discussion in ' News Discussion' started by MacRumors, Jul 30, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today announced it has opened registration for three new art-based augmented reality experiences at its stores around the world.


    First up, select Apple stores in San Francisco, New York, London, Paris, Hong Kong, and Tokyo will be hosting interactive "[AR]T Walks" featuring augmented reality works by some of the "world's premier contemporary artists."


    Second, every Apple Store will be offering a 90-minute in-store "[AR]T Lab" session that teaches the basics of creating augmented reality using Swift Playgrounds. Attendees will go hands-on with "whimsical objects and immersive sounds" created by New York artist and educator Sarah Rothberg.

    Third, an augmented reality art installation will be viewable in every Apple Store worldwide. Using the new "[AR]T Viewer" feature in the Apple Store app, users can initiate artist Nick Cave's interactive "Amass" piece, allowing them to experience a "universe of positive energy."

    The new sessions and experiences will be available beginning Saturday, August 10, free of charge. Visit the Today at Apple website to register.

    Article Link: Apple Stores to Offer New Augmented Reality Experiences, Including Interactive Art Walks Around Major Cities
  2. Motawa macrumors 6502

    Jun 24, 2012
  3. now i see it macrumors 68040

    Jan 2, 2002
  4. citysnaps macrumors 603

    Oct 10, 2011
    San Francisco
    This looks pretty neat. And a great way to get people becoming familiar with Apple's AR push. The potential is big.
  5. jgbr macrumors 6502a

    Sep 14, 2007
    How about the Apple stores focus on what they are supposed to be doing than all this other junk they’ve bought in recently. Every time I go in it’s like chaos where no member of staff really helps.
  6. keysofanxiety macrumors G3


    Nov 23, 2011
    Driving around and AR shows you the route directly on your windscreen. Walking in town and it'll give little popups for places of interest that you can find more about when tapping them. Buying clothes and trying them on in AR to see how they fit. Measuring and dropping furniture in your house to see how big it would be and how it looks in context.

    Those are just a few off the top of my head. Yes they're fairly mundane things but with enough time, it'll be something we can't imagine we lived without. AR's still in its infancy but I can definitely see lots of purposes for it.

    In terms of offering the consumer technology that will soon become ubiquitous, AR is far more useful than VR which involves slapping on a massive headset and locking yourself away from the world, rather than incorporating virtual images into the world.
  7. orbital~debris macrumors 6502a


    Mar 3, 2004
    England, UK, Europe
    This sounds good & interesting!

    Of course, the stuck-in-the-muds won’t get it :rolleyes:.

    But this is a rather cool way to demonstrate the potential of the technology many have in their pockets.

    And being open to experiencing art is never a bad thing - it can have a powerful positive impact.
  8. twocents macrumors regular


    Mar 31, 2016
    California, USA
    I guess normal reality just isn't enough
  9. matt_and_187_like_this macrumors regular

    Dec 8, 2015
    Everything is ready for AR. All we need is glasses...
  10. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    They’re coming. Apple likely has been diligently working on these for quite some time now. The potential is there beyond just being a ‘novelty item’, especially for medical/automotive training just in the workforce alone as an example.
  11. Exponent macrumors regular

    Jul 17, 2002
    Silicon Valley
    Sorry, this reeks of desperation. Plus, if it takes off, it will lead to people with their nose buried in their phone and being unaware of their peripheral vision even more than they are already.

    (I can just see it now: "Ooh, let's walk around this giant virtual foot that's in the middle of this city street!" Screech! Splat!)
  12. citysnaps, Jul 30, 2019
    Last edited: Jul 30, 2019

    citysnaps macrumors 603

    Oct 10, 2011
    San Francisco
    Yes, it should be a great introduction to easy-to-grasp potential applications of AR and provide some insight as to where Apple is going.

    Just the other day on NPR there was a segment on how AR is helping pediatric orthopedic surgeons with their craft. Both in training and assisting surgery, where orthopedic surgery on children presents far more complications where things can go wrong, requiring a larger knowledge base, than on adults.

    The potential for AR is huge. Stanford Medical Center and Stanford University now have classes on how AR can be used in medicine.
  13. dannyyankou macrumors G3


    Mar 2, 2012
    Scarsdale, NY
    As with any new technology. But I can think of a couple. Imagine you’re walking downtown with your family looking for somewhere to eat. You come across a restaurant, and you can take your phone out and pull up menus, reviews, and more by pointing your phone at the restaurant.

    Or you can use AR for places like museums, point your phone at different exhibits and get information on screen. Or let’s say you go to Smithsonian Fossil Hall in DC, you can get interactive models of dinosaurs right on your phone.
  14. Achiever macrumors 6502


    Jan 23, 2008
    Apple: "We are concerned about how much people are using their devices, so we have developed an app called Screen Time to help avoid over-usage."

    Also Apple: "We are introducing a project in some of the world's best and most populous cities, so if you walk around while holding up your iPhone, you might see a giant green foot."
  15. citysnaps macrumors 603

    Oct 10, 2011
    San Francisco
    For sure... Just takes a bit of imagination.

    With respect to imagination, I think some people are better equipped and more receptive, than others.
  16. Exponent macrumors regular

    Jul 17, 2002
    Silicon Valley
    These are useful applications of geotagging, markers, and QR-code thingies. (Admittedly I'm often wondering how to process that last one - a built in app? A special app? What?)

    However, the information they give, 99% of the time, is best viewed as a simple webpage format, rather than something requiring holding your phone at a certain angle in a certain direction at a certain height, in relative stillness.
  17. MacLoveMacHate macrumors regular


    Sep 5, 2017
  18. falainber macrumors 68000


    Mar 16, 2016
    Wild West
    Well, it's anything but AR. For it to be the AR(eality) one would have to actually be in those cities.
  19. ZMacintosh macrumors 65816


    Nov 13, 2008
    all this tech stuff, including AR really is not "consumer" type stuff, this is great for education and medical...but every day people its not for I don't see the functional purpose of staring into a screen to have an "experience". Even their presentation of a bunch of people looking goofy around a black tablecloth table point iPads at imaginary sets is very bleh. again medical and school stuff sure.

    But geolocation would do that too, just like you walk into an apple store and pop-ups their app and details. but still rather limited and forced at this point. not saying worthless just its not as amazing yet...for a consumer this would be an appliance of sorts, like for example in the museum or using maps or navigating to see obstacles ahead points of interest, etc.
  20. rpat701 macrumors regular

    May 25, 2016
    AR is a sexy technology that's looking for a problem to solve. Hint: there really isn't one.
  21. ThunderSkunk, Jul 30, 2019
    Last edited: Jul 30, 2019

    ThunderSkunk macrumors 68030


    Dec 31, 2007
    Milwaukee Area
    There are the two most obvious and glaring ultimate uses of it, which will take getting over the hump to do on a large scale, at least one of which Apple will resist as long as possible, but both are inevitable: Indulging peoples appetites for violence and sex (not that there’s any money in the tiny video game and porn industries) where it’s safe, fake, but with levels of fantasy and realism tailor-made to the apes desires, so they can shoot spaceships out of the sky over their neighborhood and kill everyone they see on their sidewalk, and have an army of their favorite actresses heads on pornstars soiling their living room, and then act like a civilized person at their workstations during the day and pay their taxes like a good boy. That’s where those have been headed since Atari and VHS.

    But it boggles the mind to think that with all the limitations of data representation and 3d visualization over the decades, and how they’ve in turn limited product and service development in industries worldwide, that there are still people who can’t see past their own shoes to beyond the arbitrary imaginary stopping point of what is available right now, today. I’m about to sell off my company and build a group to capitalize on this in my industry, and you guys are still thinking of it in terms of solving an existing problem you can’t identify? Perhaps it’s time you consider investing in coal mines, wagon wheels, & donkey rentals?
  22. Onelifenofear macrumors regular

    Feb 20, 2019
    And they said glasses were not happening.

    This is a prime example why that story was completely wrong.
  23. linkmaster02 macrumors member

    Apr 14, 2009
    Sure there is: Real-time, interactive information about the world around you.
  24. Mr. Dee macrumors 68020

    Mr. Dee

    Dec 4, 2003
    Where is the killer app? It’s moments like this you need Steve Jobs.
  25. keysofanxiety macrumors G3


    Nov 23, 2011
    What, the guy who opposed the very idea of the App Store?

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69 July 30, 2019