Apple Stores to Offer New Augmented Reality Experiences, Including Interactive Art Walks Around Major Cities

[wigby]

How about the Apple stores focus on what they are supposed to be doing than all this other junk they’ve bought in recently. Every time I go in it’s like chaos where no member of staff really helps.

You approach the greeter (I always see 2-3 waiting at entrance) and they send you to the specialist depending on your needs. It's pretty simple. I've been to Apple stores in NJ malls and NYC and they all operate the same. I do wish the wait times were shorter but the stores are always very crowded so it's understandable.
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And a reason/purpose

I don't pull out my phone unless I really need it or am just bored and my Watch screen is just too small for most apps so AR glasses make lots of sense.
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So very cute, so very pointless.

Now can Apple PLEASE get back to fixing the software bugs in all their OSses? Jeez... all that money, all that talent, and everything is being wasted on AR and AI and whatnot, but can we get a decent stable OS for either the Macintosh line or the iDevices?

Apple, you're losing me and I'm not the only one...

Have you ever watched TV and eaten dinner at the same time? You should stop watching TV while you eat so that you can concentrate on the food 100%. Or better yet, hire 10,000 employees so that you can all do only one thing collectively. I hear that's what Apple does.

 

[rcalderoni]

Where is the killer app? It’s moments like this you need Steve Jobs.

This is the killer app because you won't see that car coming through the giant blue foot in the road.

 

[citysnaps]

Apple is so out of touch with reality that they think this is the killer app for AR.

Nope... not even close, though it is funny.

It’s a very accessible introduction to the potential of AR for the non-technical public.
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It’s embarrassing, the lack of imagination and forward-thinking of some; seems especially prevalent among the typical Apple-hate crowd.

We get it... you’re bored with the world, bored with life, and not even thoughts of the future possibilities can penetrate the pessimism that envelops you. I’ll bet none of the naysayers have ever been called a visionary, or even thought of themselves as one.

But such people do exist, and some of them work at a company that spends upwards of $1.5 billion per month on researching and developing the products we’ll be using in the next five or ten years.

AR and/or VR may—or may not—be one of these future technologies that become as much a part of our everyday life as the current iPhone. I’m reminded of a quote:

“The problems of the world cannot possibly be solved by skeptics or cynics whose horizons are limited by the obvious realities. We need men who can dream of things that never were and ask ‘why not’?” — John F. Kennedy​

Spot on analysis.

 

[guerro]

Can't wait for the augmented reality experience in Baltimore.

 

[nwcs]

AR, like VR before it, and even 3D have limited overall usefulness. There are specific applications of the technology that will always be ideal for it but I don’t think it will have a broad impact in the world. Of course, there are the dreamers of technology who see the hammer and everything becomes a nail and the cynics who refuse to see the hammer at all.

I remember back around 2000 when all the predictions were rolling in that people would start being bioengineered by 2020. That everyone would become cyborgs and there would be social pressure to genetically modify yourself and others to keep up. That hasn’t happened and that one doctor who did try to genetically modify someone in China ended up shortening their lifespan because of unintended side effects.

 

[falainber]

It's not clear what exactly this "experience" has to do with Apple products.

 

[Gasu E.]

Can be useful when buying things online, but if you're walking around at stores, you could just try them on in person. Also tape measures have worked fine for furniture for ages, but it can be nice to see how it looks.

My point being that most of these things are only marginally better experiences than real life, and the rest are kinda useful. Nothing is a must-have like the iPhone was,

The iPhone wasn't a must have until you had to have one. Blackberries were great, and so were feature phones. Pocket digital camera were small and light, and took great picture. My car's GPS was just fine. Most of that other non-phone stuff that the iPhone does didn't get invented until after the iPhone was out a while.

 

[bensisko]

It’s embarrassing, the lack of imagination and forward-thinking of some; seems especially prevalent among the typical Apple-hate crowd.

We get it... you’re bored with the world, bored with life, and not even thoughts of the future possibilities can penetrate the pessimism that envelops you. I’ll bet none of the naysayers have ever been called a visionary, or even thought of themselves as one.

But such people do exist, and some of them work at a company that spends upwards of $1.5 billion per month on researching and developing the products we’ll be using in the next five or ten years.

AR and/or VR may—or may not—be one of these future technologies that become as much a part of our everyday life as the current iPhone. I’m reminded of a quote:

“The problems of the world cannot possibly be solved by skeptics or cynics whose horizons are limited by the obvious realities. We need men who can dream of things that never were and ask ‘why not’?” — John F. Kennedy​

100% agree. Where I work, AR isn’t tomorrow, it’s today and I work with it day in and day out. The applications for AR are limitless and are making their way into every part of the business!

The exciting thing now isn’t the technology or the application, but the rise of AR content creation culture. As more and more tools make it increasingly easier to build AR content and applications, it’s going to become the visualization engine that makes raw data less about numbers and more about real life.

 

[theOmega]

No offence, but anyone that thinks AR is not a thing, is so out of touch of reality, no pun intended.

 

[Mr. Dee]

This is the killer app because you won't see that car coming through the giant blue foot in the road.

#died

 

[44267547]

No offence, but anyone that thinks AR is not a thing, is so out of touch of reality, no pun intended.

I just want to add to your post a little bit more here, being that AR is not really anything new, but where I think it’s leading, will provide a lot of different avenues that others have not opened their mind to yet. The potential is massive, and I think once Apple actually has a chance to fully demo something with AR, that will expand others minds seeing the capabilities of what it’s able to execute. Brace yourself.

 

[gugy]

AR is sooo boring...

Well, I just think most applications we see nowadays are just a random, not very interesting stuff.
AR has a lot of potential in many arenas, maybe because still on it's infancy we don't see really cool exciting stuff. That will change in 10 years or sooner.

 

[0388631]

Driving around and AR shows you the route directly on your windscreen. Walking in town and it'll give little popups for places of interest that you can find more about when tapping them. Buying clothes and trying them on in AR to see how they fit. Measuring and dropping furniture in your house to see how big it would be and how it looks in context.

Like tripping on acid without the drug and the fun involved.

 

[deeddawg]

So can you see the car coming at you down the street through the AR art installation?

Sure normal people look past their phone to see imminent danger, but we know that doesn't always happen...

 

[bensisko]

So can you see the car coming at you down the street through the AR art installation?

Sure normal people look past their phone to see imminent danger, but we know that doesn't always happen...

Just think about where we would be if we held back on invention to wait for people to learn common sense...

 

[theOmega]

I just want to add to your post a little bit more here, being that AR is not really anything new, but where I think it’s leading, will provide a lot of different avenues that others have not opened their mind to yet. The potential is massive, and I think once Apple actually has a chance to fully demo something with AR, that will expand others minds seeing the capabilities of what it’s able to execute. Brace yourself.

Totally, fingers cross they don't screw it up (although looking at what they've been doing with ARKit we'll be fine), the whole industry is waiting to see what Apple will do.

 

[Shanghaichica]

Sounds pretty cool and a good push for AR.

 

[deeddawg]

Just think about where we would be if we held back on invention to wait for people to learn common sense...

You've fallen for the Fallacy of the Excluded Middle...

Instead of "holding back on invention" as you claim to be the alternative, maybe we just apply some common sense and don't plant an AR "art installation" in the middle of the street?

 

[bensisko]

You've fallen for the Fallacy of the Excluded Middle...

Instead of "holding back on invention" as you claim to be the alternative, maybe we just apply some common sense and don't plant an AR "art installation" in the middle of the street?

Unless it’s geo-locked, place it where ever you want.

 

[macduke]

The iPhone wasn't a must have until you had to have one. Blackberries were great, and so were feature phones. Pocket digital camera were small and light, and took great picture. My car's GPS was just fine. Most of that other non-phone stuff that the iPhone does didn't get invented until after the iPhone was out a while.

I had one at launch. It was so much better than anything else immediately and only got exponentially better when the App Store launched a year later. I just don't see that happening the same way with AR, and on top of that it's creepy.