they're still trying to find a purpose for it
AR will be massive.
Potentially replaces monitors. Directions / Maps. Art and design. Engineering. Fitness will a big use.
and the biggest use, of course, games.
they're still trying to find a purpose for it
Where is the killer app? It’s moments like this you need Steve Jobs.
And a reason/purposeEverything is ready for AR. All we need is glasses...
My iPhone already tells me where to go and I can see it in the dock next to my steering wheel.Driving around and AR shows you the route directly on your windscreen.
You can already do this. It's called looking in shop windows and finding more about them by going inside.Walking in town and it'll give little popups for places of interest that you can find more about when tapping them.
Can be useful when buying things online, but if you're walking around at stores, you could just try them on in person. Also tape measures have worked fine for furniture for ages, but it can be nice to see how it looks.Buying clothes and trying them on in AR to see how they fit. Measuring and dropping furniture in your house to see how big it would be and how it looks in context.
AR is sooo boring...
The potential is big.
The potential and virtures of any tech are only as worthwhile as what the user base does with it. As we've seen, consumers prefer toys.
The potential and virtures of any tech are only as worthwhile as what the user base does with it. As we've seen, consumers prefer toys.
These are useful applications of geotagging, markers, and QR-code thingies. (Admittedly I'm often wondering how to process that last one - a built in app? A special app? What?)
However, the information they give, 99% of the time, is best viewed as a simple webpage format, rather than something requiring holding your phone at a certain angle in a certain direction at a certain height, in relative stillness.
Right - but this can be done through any number of already existing apps. All of the use cases I have seen in B2B and the enterprise space can already be solved through faster/cheaper/more accurate means.Sure there is: Real-time, interactive information about the world around you.
We’ve been thinking about this stuff for 20 or 30 years, ever since the Lawnmower Man and the VR Mechs I used to “pilot” when I was a kid (expensive and not very good!).There are the two most obvious and glaring ultimate uses of it, which will take getting over the hump to do on a large scale, at least one of which Apple will resist as long as possible, but both are inevitable: Indulging peoples appetites for violence and sex (not that there’s any money in the tiny video game and porn industries) where it’s safe, fake, but with levels of fantasy and realism tailor-made to the apes desires, so they can shoot spaceships out of the sky over their neighborhood and kill everyone they see on their sidewalk, and have an army of their favorite actresses heads on pornstars soiling their living room, and then act like a civilized person at their workstations during the day and pay their taxes like a good boy. That’s where those have been headed since Atari and VHS.
But it boggles the mind to think that with all the limitations of data representation and 3d visualization over the decades, and how they’ve in turn limited product and service development in industries worldwide, that there are still people who can’t see past their own shoes to beyond the arbitrary imaginary stopping point of what is available right now, today. I’m about to sell off my company and build a group to capitalize on this in my industry, and you guys are still thinking of it in terms of solving an existing problem you can’t identify? Perhaps it’s time you consider investing in coal mines, wagon wheels, & donkey rentals?