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Tech overreach...just like "Google Glass". Trying to force a market where there is none. The exception being the "Tech is God" types. You know the type. They open their mouths to swallow every time a tech company squats over and squirts something out and then say "thank you sir may I have another".
 
AR is so useless and such a gimmick in its current form. The whole „show a random statue / item / product“ in a real environment approach just seems silly to me.
The only cool thing I can think of is an AR enabled wind shield to show u stuff in real time as you are driving such as stop sign alerts etc
 
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They're really trying to make AR a thing, huh?
Driving around and AR shows you the route directly on your windscreen.
My iPhone already tells me where to go and I can see it in the dock next to my steering wheel.

Walking in town and it'll give little popups for places of interest that you can find more about when tapping them.
You can already do this. It's called looking in shop windows and finding more about them by going inside.

Buying clothes and trying them on in AR to see how they fit. Measuring and dropping furniture in your house to see how big it would be and how it looks in context.
Can be useful when buying things online, but if you're walking around at stores, you could just try them on in person. Also tape measures have worked fine for furniture for ages, but it can be nice to see how it looks.

My point being that most of these things are only marginally better experiences than real life, and the rest are kinda useful. Nothing is a must-have like the iPhone was, and none of these things necessitate hardware. What I don't like is the idea that people will wear glasses or contact lenses that will project overlays onto the world that will scan each person's face you walk by and bring up every piece of information about them. Super creepy and a big part of why I have been withdrawing from social media even more than I already have—which is a pretty small footprint. I'm typically a futurist but I feel like we're getting to the point where technology—at least the general computing/software kind and not other areas such as medicine or engineering—has improved our life enough and now it's causing more harm than good. It's disconnecting us from each other and pitting us against one another more than ever.
 
So very cute, so very pointless.

Now can Apple PLEASE get back to fixing the software bugs in all their OSses? Jeez... all that money, all that talent, and everything is being wasted on AR and AI and whatnot, but can we get a decent stable OS for either the Macintosh line or the iDevices?

Apple, you're losing me and I'm not the only one...
 
Great, Apple. Make some glasses or a magic windshield that you can sell to vehicle manufacturers. Short of those two things, I don't see how this technology is useful.
 
The potential and virtures of any tech are only as worthwhile as what the user base does with it. As we've seen, consumers prefer toys.

It's really about one's imagination. I think some are less sclerotic than others.
 
The potential and virtures of any tech are only as worthwhile as what the user base does with it. As we've seen, consumers prefer toys.

Yep.

I can see potential for technical/professional applications, but aside from driving navigation, all other consumer applications appear to be fluff and nonsense.

Needless distractions to enhance your life, your workouts, your relationships etc.

Pfft.

Look up from your phone/tech once in a while, you might like it.
 
These are useful applications of geotagging, markers, and QR-code thingies. (Admittedly I'm often wondering how to process that last one - a built in app? A special app? What?)

However, the information they give, 99% of the time, is best viewed as a simple webpage format, rather than something requiring holding your phone at a certain angle in a certain direction at a certain height, in relative stillness.


This is what I don’t get about AR . It seems like a convoluted way of delivering/revealing information in many circumstances.

I’m not going to say it’s pointless or there’s no use cases, but I don’t see it as necessarily inevitable in daily use.
 
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It’s embarrassing, the lack of imagination and forward-thinking of some; seems especially prevalent among the typical Apple-hate crowd.

We get it... you’re bored with the world, bored with life, and not even thoughts of the future possibilities can penetrate the pessimism that envelops you. I’ll bet none of the naysayers have ever been called a visionary, or even thought of themselves as one.

But such people do exist, and some of them work at a company that spends upwards of $1.5 billion per month on researching and developing the products we’ll be using in the next five or ten years.

AR and/or VR may—or may not—be one of these future technologies that become as much a part of our everyday life as the current iPhone. I’m reminded of a quote:

“The problems of the world cannot possibly be solved by skeptics or cynics whose horizons are limited by the obvious realities. We need men who can dream of things that never were and ask ‘why not’?” — John F. Kennedy​
 
More people are going to die using augmented reality. I live in NYC and saw dozens of people almost get hit by cars at the height of the AR pokemon craze a few years ago.
 
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Would rather have a history walk. Would love see old roman and medieval ruins come back to life or where some old buildings have been standing.
 
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Sure there is: Real-time, interactive information about the world around you.
Right - but this can be done through any number of already existing apps. All of the use cases I have seen in B2B and the enterprise space can already be solved through faster/cheaper/more accurate means.
 
There are the two most obvious and glaring ultimate uses of it, which will take getting over the hump to do on a large scale, at least one of which Apple will resist as long as possible, but both are inevitable: Indulging peoples appetites for violence and sex (not that there’s any money in the tiny video game and porn industries) where it’s safe, fake, but with levels of fantasy and realism tailor-made to the apes desires, so they can shoot spaceships out of the sky over their neighborhood and kill everyone they see on their sidewalk, and have an army of their favorite actresses heads on pornstars soiling their living room, and then act like a civilized person at their workstations during the day and pay their taxes like a good boy. That’s where those have been headed since Atari and VHS.

But it boggles the mind to think that with all the limitations of data representation and 3d visualization over the decades, and how they’ve in turn limited product and service development in industries worldwide, that there are still people who can’t see past their own shoes to beyond the arbitrary imaginary stopping point of what is available right now, today. I’m about to sell off my company and build a group to capitalize on this in my industry, and you guys are still thinking of it in terms of solving an existing problem you can’t identify? Perhaps it’s time you consider investing in coal mines, wagon wheels, & donkey rentals?
We’ve been thinking about this stuff for 20 or 30 years, ever since the Lawnmower Man and the VR Mechs I used to “pilot” when I was a kid (expensive and not very good!).

People absolutely see what this product CAN be, but realize it is NOT THERE YET.

I have zero reason to walk around the street holding my phone in front of my face looking at streets and buildings.

Will one day AR be profound? Maybe! But that day is not today and it doesn’t appear all that close on the horizon.

That’s all people are saying. Why bash them for it?
 
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