Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

'Apple Studio Display' With 7K Resolution Reportedly in Development

Unregistered 4U said:
By that, I mean there’s a lot of vendors making monitors… the vast majority cheaper than Apple’s monitor. Are none of those suitable primarily because there’s no Apple logo on them?
Click to expand...
5k @ 27" is a "sweet spot" for Mac displays, and there's approximately one such display around at the moment - the LG UltraFine - and that seems to have limited availability (especially outside the US).

There are plenty of other third party displays - but mostly "4k" UHD, and while these are perfectly viable as Mac displays, anything larger than 21" needs "scaled mode" to get sensible icon sizes on MacOS - again, perfectly viable but not optimal.

Then there are features like decent speakers (which Apple does better than anybody else), webcams and USB-C with enough juice to power a 16" MBP that aren't easy to come by.

Unregistered 4U said:
Maybe inexpensive consumer 220ppi displays aren’t possible?
Click to expand...
Except Apple manages to build them into iMacs at affordable (by Apple standards) prices.
At one point, you couldn't drive 5k without a messy dual displayport setup, but these days we have DisplayPort 1.4 and Thunderbolt 3 which solve that problem.
 
  • Like
Reactions: Christopher Kim, Ruftzooi, Tagbert and 5 others
The Cappy said:
On the other hand, the Bugatti looks so much different from a Civic that everyone can tell they should be priced differently. To most people, a monitor looks like a monitor. So maybe climb off your little high horse for just a minute. Because most of the complaints really boils down to a frustration, not that Apple is building extraordinary monitors for a small professional niche, but that it's not building monitors for its very large non-professional but equally devoted users — who are quite well aware of the fact that they don't need a 6k or 7k or 8k monitor.
Click to expand...
There's no money to be made in regular monitors. The market is OVERFLOWING with them. Look at Amazon or Best Buy. There are a million cheap options for monitors for everyday users. What value does another one with the same specs but an Apple logo offer? None. So they'd have to do more but that in-turn means a higher price and why would people buy a slightly better monitor for everyday use that costs 50% more? They wouldn't.

This may sound crazy to some but there's a chance that a company as big as Apple has a lot of people that do market research. They look into various areas and can figure out if it's worth investing in an area of a market they're in. They know very well if there's an opportunity there and if they'd be able to capture enough of that market to make it worth that investment.

Let's look at some real-life examples. Sony and Samsung. They've mostly exited the low-end TV market. Why is that? Because there are a million other players and all that does is drive down the price and kill the percentage of the market they can capture. It's not even worth investing in. Instead, they've turned to the high-end market for TVs. Yes, they'll sell less because the prices are higher and the market it smaller, but they can make up for that by capturing a larger percentage of the market by doing so and make up that difference. The cheap TVs those two do sell these days are their displays from 2-3 years ago, put inside a newer case and sold as a new model (they also sell their old displays to other low-end monitor companies who put them in their own casings and sell them).
 
Unregistered 4U said:
Do people want an “Apple” monitor that normal people can afford? By that, I mean there’s a lot of vendors making monitors… the vast majority cheaper than Apple’s monitor. Are none of those suitable primarily because there’s no Apple logo on them?
Click to expand...
It's more than the logo. It's having a similar DPI to the MBP screen so things look similar. It's having better controls so it's unified with the MBP screen.

I've settled on a 5k2k screen but have to use an app called Lunar if I want brightness control to sync with my MBP. It also doesn't seem to sleep properly with my Mac, turning on every 30 minutes or so. It doesn't seem to do this with my Windows laptop. I'd expect an Apple display to have better software integration.
 
  • Like
Reactions: forrestwhite, Tagbert, CC77 and 2 others
Unregistered 4U said:
Do people want an “Apple” monitor that normal people can afford? By that, I mean there’s a lot of vendors making monitors… the vast majority cheaper than Apple’s monitor. Are none of those suitable primarily because there’s no Apple logo on them?
Click to expand...
This is exactly what some are crying about. They want a cheap Dell-priced monitor with an Apple logo on it and nothing more. They don't want a premium monitor, they want one that's sub-$200 but makes them feel good because it says "Apple". There's no money to be made in the low-end monitor market. As you said, there are tons of vendors. Apple would never capture enough market share to make it worth investing in that market. They'd always be higher-priced than a comparable-spec low-end monitor and most everyone would buy the cheaper one.

That's why Apple doesn't bother.
 
  • Disagree
  • Like
Reactions: forrestwhite, Tagbert and Unregistered 4U
Macintosh TV said:
This is exactly what some are crying about. They want a cheap Dell-priced monitor with an Apple logo on it and nothing more. They don't want a premium monitor, they want one that's sub-$200 but makes them feel good because it says "Apple". There's no money to be made in the low-end monitor market. As you said, there are tons of vendors. Apple would never capture enough market share to make it worth investing in that market. They'd always be higher-priced than a comparable-spec low-end monitor and most everyone would buy the cheaper one.

That's why Apple doesn't bother.
Click to expand...
No people are asking for ~220ppi displays with good enough colors and a nice design. That cost less than 5k$.
Basically a 999$ 24’’ 4,5k display and a 1499$ 27’’ 5k
 
  • Like
  • Love
Reactions: sos47, ader42, forrestwhite and 11 others
I wish we could see figures of Thunderbolt Display/LED Cinema Displays sold vs. XDR‘s sold and what made more profits. There has to be a reason Apple doesn‘t want to make an updated TB Display. I just can‘t think of any reason why. I‘m still using one and it‘s the best display I ever bought design and i/o wise.
 
  • Like
Reactions: turbineseaplane and johnmarki
jz0309 said:
but isn't that world moving to 8k? I understand that content is still limited, but if Apple wants to appeal to those folks...
Click to expand...

I expect most working on 8K content right now have two monitors - an 8K one for video and then a second for all the tools.

I would expect that when 8K becomes more "mainstream", Apple will look into a 10K or 12K display to allow for one monitor to handle the 8K video and all the tools/menus/etc.
 
  • Like
Reactions: jz0309, schneeland and johnmarki
Kind of strange/interesting that Apple keeps incrementally increasing resolutions that don't otherwise adhere to any larger standards for displays. 5k, 6k, now 7k. But no 4k or 8k.

Then there's the issue of how Apple handles scaling which is also somewhat of a thing.
 
theluggage said:
Except Apple manages to build them into iMacs at affordable (by Apple standards) prices.
Click to expand...
As Apple doesn’t make those panels, that means they’re out there, for sale, and no one other than Apple’s using that panel. It’s just interesting that none of the monitor vendors are just putting that panel in a box and selling it.
 
I just bought a used 27” Thunderbolt display on eBay because I wanted a nice glossy screen and a built-in video camera. I had bought an LG monitor and a separate video cam but I don’t like matte screens and having a separate cam just felt hokey to me. And the quality of the Thunderbolt display is sooooo much better.

Now that we are truly in the Zoom/Teams/WebEx era - having a built-in video camera and speakers makes more sense now that it ever did. Apple was truly ahead of its time with the Thunderbolt display. Since the price of panels has dropped and Apple is a huge buyer of aluminum, there is no reason why Apple couldn’t profitably offer a 27” monitor for $499 for the masses.

At that price, I would upgrade. At $999, I’ll wait for a used one in a couple of years.
 
  • Love
  • Like
Reactions: forrestwhite and arkitect
I'm still rocking my two 30" ACDs for over 17 years. Love them. But it's time for an upgrade. Can't justify the XDR at $7k (stand/nano) even being a professional designer. Make it around $2.5k for anything larger than 30", and I'll buy two.
 
  • Like
Reactions: rumz, CC77 and johnmarki
Nope, the world isn't moving to 8k. Its started to move to 4k and we are still long way to get to proper adoption.

8k is basically just a muscle flex right now. You have literally nothing to use it for except your own content.

8k might start to take off in maybe 5 or so years. Until then we will be happy if we get everything in 4k.
Buying 8k tv now is pure stupidity unless you are using it for your own content that you shot in 8k.

One can also argue that from certain distance 8k won't be recognisable from 4k so again its not something thats in a 'rush' to be adopted. :)


jz0309 said:
but isn't that world moving to 8k? I understand that content is still limited, but if Apple wants to appeal to those folks ...
oh well, given these new rumors today, I suspect we hear something about that on Tuesday (a la last minute rumors about the notch on the MBPs)...
Click to expand...
 
  • Like
Reactions: turbineseaplane
Those were amazing. I had one also and it was the best screen I've ever had. If I didn't have to travel a lot I would never sell it.

gugy said:
I'm still rocking my two 30" ACDs for over 17 years. Love them. But it's time for an upgrade. Can't justify the XDR at $7k (stand/nano) even being a professional designer. Make it around $2.5k for anything larger than 30", and I'll buy two.
Click to expand...
 
Meanwhile, Apple has "missed the video revolution", according to an article in The Register. Hardware not powerful enough, apparently. Thoughts?
 
Macintosh TV said:
This is exactly what some are crying about. They want a cheap Dell-priced monitor with an Apple logo on it and nothing more. They don't want a premium monitor, they want one that's sub-$200 but makes them feel good because it says "Apple". There's no money to be made in the low-end monitor market. As you said, there are tons of vendors. Apple would never capture enough market share to make it worth investing in that market. They'd always be higher-priced than a comparable-spec low-end monitor and most everyone would buy the cheaper one.

That's why Apple doesn't bother.
Click to expand...
All valid points… but then why is Apple even going back in the display business? All the R&D money poured in to sell very few displays? Doesn’t make sense! They left the display market, they should stay out of it!
 
UnusedLoginID said:
All valid points… but then why is Apple even going back in the display business? All the R&D money poured in to sell very few displays? Doesn’t make sense! They left the display market, they should stay out of it!
Click to expand...
No they shouldn‘t. They should have introduced the 5K 27“ TB Display and update it every time the iMac or the ports get a redesign. Easy money, little to no RnD costs, happy customers and even more Apple logos on desks all over the world.
 
  • Like
Reactions: ader42, AppleTO, Ruftzooi and 1 other person
All this 8k talk…

Lol

As I prepare to watch sports again tonight, mostly all still just natively 720p and occasionally 1080p
 
I doubt anyone in this thread will be a serious customer for what is likely to be the most expensive monitor Apple has ever sold. If you are, enjoy your wealth, and maybe donate to Ukraine while you're at it.
 
Why a 7K device? As there are some cameras that can film 8k and TVs that can display 8k wouldn't it make sense to make an 8k screen?
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back