It’s probably just about keeping the pixel density they want given the screen size they are planning to release
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'Apple Studio Display' With 7K Resolution Reportedly in Development
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It’s probably just about keeping the pixel density they want given the screen size they are planning to release
My thoughts. What a stupid article.
He uses some obscure gamer streaming software that doesn't support the Mac (or maybe just not very well). He doesn't bother to find out what software might work better. He just concludes that Apple missed video. Dumb.
Edit: Quoting from their latest release notes:
So before this release they didn't support Undo? How could someone even think to use that software for professional video production.
Edit 2: The comments are as vacuous as the article. Yikes there are some ignorant people on that a site. One person knew about Davinci Resolve (sort of) and there was one reasonable post from someone who works in commercial and film development who got it right.
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Well, but the upside is the current XDR will become the XDR SE.
Hey Apple Bean Counters:
We want an Apple-branded 5k independent display to replace the old 27” Thunderbolt Display. Not 6k. Not 7k. Not 8k.
Just 5k. OK???
We want an Apple-branded 5k independent display to replace the old 27” Thunderbolt Display. Not 6k. Not 7k. Not 8k.
Just 5k. OK???
My guess would be that the high-end display is to help push sales of the Mac Pro. And as we saw with that display, while expensive, it's tens of thousands less than other reference displays that offer similar features. So they must think there's enough there for them to capture a decent chunk of the market.
Apple did have a "4K" display in the 21.5" iMac, but it had a higher resolution because it needed to be Retina (so ~220ppi).
As for 5K, LG Display created the 5K panel and it was then adopted by the OEMs, including Apple, Dell, HPE and iiyama.
As for 6K and now, 7K, I do believe that these are custom panels designed for Apple by LG Display. And I believe they are designed primarily for video editing as they allow a 4K video stream at full-resolution along with additional screen area for all the tools, menus, etc.
I really wish Apple would launch a monitor using LG Display's 32" 8K panel since it would be Retina at the standard 4K resolution. But as I noted up-thread, I have a feeling they may just go straight to 10K to allow for 8K video editing.
There's no money in it, or should I say, profit in one.
Maybe an Apple display is also a fully functioning Thunderbolt hub without any of the incompatibility issues that seem to plague third-party TB hubs...?
Not just Mac Pro, but all those MacBook Pro 14/16 running in docked clamshell mode. Plus Mac mini, "Mac Studio" and as a second display for the iMac and iMac Pro.
Allow video editors to have a 4K video stream at native resolution and use the other 3K worth of screen area to hold all their tools, menus, etc.
I think the problem is how it was marketed. Apple marketed that absurdly expensive display (for consumers!) alongside their other normal products. They should have done a separate event aimed and marketed differently with a clear focus that these products are designed for businesses with that sort of capital.
Instead what happened was that Apple went: “here’s a really awesome monitor that basically none of you can afford and we are showing it alongside normal products.” Most consumers went, “Jesus I can’t afford that! Apple are greedy!”
I use the LG 5K display connected to my new MBP. The display is rubbish compared to the MBP in terms of HDR. Please make a sensibly priced 5K HDR display, Apple. More pixels wouldn’t be any use to me.
The crappy LG 27" 5K display costs $1300. There is literally no chance of Apple making a 27" 5K display for less than that and they probably would charge $100s more.
What are you talking about? They announced the display at the same time they announced the new Mac Pro. It was literally announced after the Pro, so they could show, "This is how the display and Mac Pro work together." It was announced at WWDC, which typically focuses on the professional and developer and the ONLY hardware announcements at that event were the Mac Pro and Pro Display XDR.
They made it clear in every way that it was for professionals and professional workflows. They never said, "Your iPhoto will look great here. Your family memories will be stunning."
Did you watch a different keynote than everyone else? Have you looked at some hidden marketing material no one else has seen or go to a different Apple website? No, it was the media (and sites like this) that made the huge deal out of the pricing and acted like it was somehow a consumer product. And they did that because they make money by generating website views and controversy drives that.
That's fine with me. Not really the display I am aiming for. I am hopeful to go after a 30". We'll see.
And it will cost $7000, leading to the inevitable sales rep / customer exchange,”Looks amazing, how much does it cost?” “7k” “Yeah, I know it’s a 7k monitor and it won’t be cheap, I just need to know what it costs?” “The 7k monitor?” “Yes” “7k”…
Apple is working on a new "Apple Studio Display" with a 7K resolution, according to 9to5Mac's Filipe Espósito, who cites sources familiar with the matter. The display is also expected to feature a dedicated Apple silicon chip.
The report claims it is unclear whether the display will be a replacement for the Pro Display XDR or a new addition to Apple's standalone display lineup. Additional details are still unknown, including the size of the display and a release timeframe.
Bloomberg's Mark Gurman was first to report that Apple was working on at least one new external display, but he said that display would have a lower price with reduced brightness and contrast ratio. By the sounds of it, the new 7K model would be slotted above the Pro Display XDR in the lineup, so it is possible that Apple plans to offer displays at several price points as it did with its Cinema Display lineup in the 2000s.
Apple released the Pro Display XDR in December 2019 for $4,999, with an optional $999 stand. The 32-inch display features a 6K resolution with peak brightness of 1,600 nits for HDR content, 10-bit depth for 1.073 billion colors, and a 1,000,000:1 contrast ratio.
Article Link: 'Apple Studio Display' With 7K Resolution Reportedly in Development
How much does the stand cost?
I don’t know.
;-)
I'm more interested in a ProMotion 120Hz display. They have ProMotion on iPhone Pro, iPad Pro, MacBook Pro. Missing is the iMac Pro and external display for the Mac Pro.
Is this the new Abbott & Costello "Who's on first?" routine...?!? ;^p
There will always be posts about how something is not made for a particular Apple user. The reason why, of course, is clear. When a user is in the sweet spot of Apple marketing demographic, it feels like everyone at Apple’s making products JUST FOR THEM. But, as Apple’s always about obtaining new users, as the needs of that marketing demographic changes, Apple changes with it. Today’s users in the “sweet spot” are getting the products they want, but those that have aged out of the demographic are no longer getting theirs.
And, in the not too distant future, today’s “sweet spot” users will join the growing group complaining about how Apple’s on the wrong path and will, as a result, be out of business soon. The financials won’t show it, of course, but they’ll be quite sure of it!
So for those of us like me, that probably can't afford this or the XDR... what is a decent monitor to get as a second display for my Mac? No matter how I adjust it, the HP monitor I have attached right now is not a good color match, not even close. (21" Late 2019)
