I think the fact Apple's building a car might show that the old lazer focus might be long gone.
...
But a car? That's an entirely different product, requiring an entirely new skill set and a very large amount of focus to pull off successfully, which you could argue takes focus away from Apple's core competency.
Two things:
1) Sure, Apple is probably working on a car, but what a lot of folks don't get is, Apple works on a
lot of products that never see the light of day. Somewhere in their labs they probably
do have a prototype of the proverbial combination refrigerator/toaster. They release products when they feel confident the product actually works the way they feel it should and will do well in the marketplace (note the words "they" and "feel" - doesn't mean they're always right). Versus a lot of other companies who release a ton of half-baked products (not saying every competing product is half-baked) and wait to see which ones catch on in the marketplace. If they do release a car, I'll be quite interested to see what they come up with (no, I won't likely hop on that one immediately, but I am curious to see their take on "car").
2) I remember feeling the same way (as what you're saying above) about the iPod when it came out -- "An MP3 player? WTF Apple, you build the best
computers and OS, don't get distracted from that by
faddish consumer electronics like MP3 players."
As to needing an entirely new skill set and focus, taking away from Apple's core competency, keep in mind the comments made by a variety of highly-placed people when Apple debuted the original iPhone:
Microsoft CEO Steve Ballmer, 2007: "There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get." (
Windows Phone now has less than 1% of the market.)
Blackberry CEO Jim Balsillie, 2007: "It’s kind of one more entrant into an already very busy space with lots of choice for consumers ... But in terms of a sort of a sea-change for BlackBerry, I would think that’s overstating it." (
For the younger readers, Blackberry was once a company that made smartphones.)
Palm CEO Ed Colligan, 2006: “We’ve learned and struggled for a few years here figuring out how to make a decent phone, ... PC guys are not going to just figure this out. They’re not going to just walk in.” (
Palm made a groundbreaking series of PDAs and one of the first smartphones - what ever happened to them?)
Now the automakers are saying, "There's no chance that an Apple car is going to get any significant market share. Apple's not going to just walk in." Are they right? Time will tell. Like I said, I'm very curious to see how this plays out. I'll get the popcorn.