To be honest, Apple TV predates the Apple Cinema by 6 years, if that's the standard... First gen AppleTV was launched in 2007.Apple Cinemas was founded in 2013, Apple Studios was founded in 2019. Apple Inc didn’t start producing Apple Original Series content until 2016, nor Apple Original Films content until 2019. As Apple Cinemas is a functioning business who actually offer a service/product, yes I am in favour of them since they picked the name Apple first in the TV/Movie industry.
The only way I’d be supportive of Apple Studios in this is if Apple Cinemas was a copyright/patent troll with no footprint anywhere.