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Apple Surpasses Google to Reclaim Title of World's Most Valuable Brand
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Your personal bias against those two companies blinds you. Just because you hate AT&T doesnt mean everybody or even most others do. AT&T and Verizon are global giants serving many millions of subscribers. You believing they are crap means nothing regarding their brand worth.
They provide communications, wired, wireless, internet, and television to probably 90% of the United States. Take those two companies and all of their services out of commission and this country would shut down overnight.
Exactly and while you're they're at it cars and guns should be banned. After all the cars actually run over people and hit other cars and guns actually shoot people.......or is it humans that are actually acting erratically with this things??? NAH, humans are perfect.
they haven't defined what they mean by valuable brands so I'm not sure what to make of this. Clearly they don't just mean the brands with the largest market capital, and they don't seem to mean the most globally recognizable brand either... We would need a little more insight into what exactly they're ranking here.
How can you say the least year has been unremarkable? They sold 75 million iphones in one quarter, continued to beat their existing records in sales, profits, and revenues in the first half of this year despite new flagships from other companies and the well known iPhone upgrade cycle looming. Further, they are the one company that has had any growth in the PC market as the rest has been steadily declining, and they sell more wearables a week than all of Android Wear did last year even taking the most conservative estimates into account. Their stock has risen 48% in the last 12 months and Tim has positioned Apple well for the future. I think you're mistaken.
Wow. You really have no idea what you're talking about. Did you bother to listen to presentation or read up on the methodology or how they calculate a brands value?
Apple doesn't use any external sources to conduct market research so how/why would Millward Brown be trying to 'court' them.
I just checked Verizon's website. They claim to be a global company. Are they wrong?
Verizon only offers a single service outside the US; which is government/business/enterprise oriented. Think of all the services you associate them with currently.
None of those exist.
Doesn't matter. If they are doing any business outside the U.S they can still be considered as a global company. You're picking and choosing.
Thats my point. They're not lying, they just don't have remotely as much 'know' globally as they do in the US - the market they do serve is small.
Sorta ironic, seeing as how tobacco companies tend to force (or more accurately: take away) your 'personal choice' with a little thing called nicotine.
Upon checking history one may find what happened during such times.
The same would happen again, as people will not let go of alcohol. Even now there are plenty of moonshine distilleries in the woods of some states.
Same for the war on drugs. Make them legal, let people kill themselves if they like , but at least the government would get a few bucks to relieve everybody's tax burden.
Already softening with the medical mary jane anyway.
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This report is not GLOBAL it is US only:
NESTLE 247.3 billion in May would be #1 globally.
What's interesting is that Marlboro is a brand of the Philip Morris company whereas the others are parent corporations. What this attests to is the PM company's ability to package and market products in a consistent and identifiable way under the Marlboro branding. Nothing more; it's name recognition in the way that the study (see the attached link) captures it. PM itself (and Reynolds and other tobacco companies) have been divesting themselves from the domestic tobacco market. Most of their cigarettes are made and sold over seas now by divested corporations.
Side note: What I find very interesting is the rise of E-cigarettes (i.e. nicotine delivery devices). They were created way back when to solve the tar (cancer causing) problems, but could not be sold due to the fact they are a drug delivery system. Now they can be sold. And look at the ads, it's like we haven't learned anything over the past 50 years. Right back to glamourizing these devices with models and rough looking cowboy types/hipsters in all sorts of 'cool' situations. Until we find out they are also causing problems that were hidden and the cycle starts all over. Human's and their addictions. What a hoot!
FWIW- Forbes also has a list of WORLD'S most valuable brands and their top 10 list is:
1. Apple
2. Microsoft
3. Google
4. Coca Cola
5. IBM
6. McDonalds
7. Samsung
8. Toyota
9. GE
10. Facebook
http://www.forbes.com/powerful-brands/list/
P.S. Nestle is #43. Nestle isn't top 10 on any Forbes list:
#43 World's Most Valuable Brands
#30 Global 2000
#59 in Sales
#20 in Profit
#194 in Assets
#14 in Market value
#285 America's Best Employers
To compare, Apple's lists on Forbes:
#1 World's Most Valuable Brands
#12 Global 2000
#11 in Sales
#3 in Profit (#1 in profits? Vodafone #2 ICBC, a Chinese bank (is that where the US debt is??))
#114 in Assets
#1 in Market value
#55 America's Best Employers
#79 Innovative Companies (2013)
1. Apple
2. Microsoft
3. Google
4. Coca Cola
5. IBM
6. McDonalds
7. Samsung
8. Toyota
9. GE
10. Facebook
http://www.forbes.com/powerful-brands/list/
P.S. Nestle is #43. Nestle isn't top 10 on any Forbes list:
#43 World's Most Valuable Brands
#30 Global 2000
#59 in Sales
#20 in Profit
#194 in Assets
#14 in Market value
#285 America's Best Employers
To compare, Apple's lists on Forbes:
#1 World's Most Valuable Brands
#12 Global 2000
#11 in Sales
#3 in Profit (#1 in profits? Vodafone #2 ICBC, a Chinese bank (is that where the US debt is??))
#114 in Assets
#1 in Market value
#55 America's Best Employers
#79 Innovative Companies (2013)
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Me too. I suppose it made the top 10 because those products still have not killed everyone on the planet yet. People are pleased by that so they gave them the most valuable brand award.
Just try to eat a meal outside a restaurant in Paris and you'll know smoking is alive and sick outside the US. Even worse in third world countries. John Oliver did a big segment on his HBO show
https://youtu.be/6UsHHOCH4q8
Microsoft is that high?!
Makes sense, Windows 10 looks promising plus due to being much more open than Google and Apple, especially in mobile, MS services will be everywhere. That's not even factoring the Xbox brand.