It's all my opinion and what i have come to learn from the aspects of business during my time studying at school.

Maybe i am right, maybe i am wrong, who knows. I support what i said, its like buying a flat panel tv at wal-mart.
Wal-mart sells some of the crappiest tv's you can buy compared to many other high end electronic stores, where you actually get quality and pay for it. You pay for all the features, quality and such. I mentioned Brand Equity because by apple creating such a high quality products it allows their marketing department to market their company as a great quality company and can offer their products at a higher cost because they know people are willing to shell out the cash for what they are going to get in return. I have always been a PC/Windows person for since i was 20, and since purchasing this Unibody macbook i would not look back. I have had Dells, gateways, IBM's, and HP's, none of them compared to it.
I talked about brand equity being consumer based, a strong brand increases the consumers attitude/strength towards all the products associated with Apple.
To me, a lot of the arguments are of middle class mindsets, I am middle class. I always get the situations based on car models, 'oh its just a high end ford, so you should just buy a Ford'. Thats when they are talking about a Jaguar, Range Rover, Lexus, Mercedes. Yes you are paying for the name and the status, but you are also paying for all the extra quality in the leather, shocks,audio,suspension, engine,warranty etc.
Again, all my opinion, i tend to go towards the higher end products.

