Let me apologise in advance for this, but I really hate the concept that a device that doesn't run 'basic mac '(i.e. OS X) desktop applications is a toy.
Why, in the name of all that's holy, would you want to run a desktop application on a 10" screen that's controlled with your finger? It doesn't make any sense, applications MUST be built around the OS and input methods available on a platofrm, it's why Windows Tablets are all crap (and trust me, that's from experience) - it's a compromise that brings no benefits for the user and almost always results in a worse experience that a mouse and keyboard that the app was designed for.
Now, on the concept of it being a 'toy' - bollocks quite frankly. Is it a device for professionals? No, but again no 10" touchscreen device is going to be, the format has built in limitations. If you want to run apps like that for the love of god buy a laptop with a nice big screen, keyboard and mouse/trackpad. However if you're a normal home user that browses the web, watches movies and creates content with stuff like iPhoto and iMovie instead of Photoshop and Premier then it could be perfect. Make the apps super simple with enough functionality to produce good results and target it at home users. Give it enough local storage to not need a host PC to sync with. Make it trivial to find apps, music, movies and publications. Make it instant-on and require virtually zero maintenance. Hey presto, the first true consumer computer.
