While I do think they would alter the app store for this device, I don't think that's what Cook was talking about.
I think they're trying to come up with other ranking methods for apps (like, most money made instead of most units sold) so that good iPhone apps are easier to find. I'm pretty sure he was just talking about that kind of stuff.
Sorry for the confusion. I know Cook was talking about these rankings, but they have also been known to
hint at other products/services during conference calls. I'm just saying, Cook could be talking about both and he necessarily never lied or exagerated the truth or covered anything up.
You know ... I'm kind of picturing a Front Row meets iPhone type interface for this thing.
Full screen apps, simple gestures, simple multi-tasking and that sort of thing.
I think the idea is that this is going to be a 'home-command' type of device. Control your Apple TV, read a book on the couch, order a movie and watch it in bed, play music remotely, etc.
I'm beginning to think more and more that you're right.
Let's stop for a moment and think about Cook's twice-stated comments about netbooks...
Cook on April 22, 2009:
For us, it’s about doing great products. And when I look at what is being sold in the netbook space today, I see cramped keyboards, terrible software, junky hardware, very small screens, and just not a consumer experience, and not something that we would put the Mac brand on quite frankly. And so, it’s not a space as it exists today that we are interested in, nor do we believe that customers in the long term would be interested in.
And again on July 21, 2009:
I never want to discount anything in the future and never want to specifically answer a question on new products, as you probably know, Katy. The point I am making right now is that I think most customers that are buying a portable want a full featured notebook and we delivered those and delivered some incredible values in those and we feel like, and we know from our research the customers are very happy with those. I think some of the netbooks that are being delivered or many of those are -- have very -- are very slow. They have software technology that is old. They don’t have a robust computing experience. They lack horsepower. They have small displays and cramped keyboards -- you know, I could go on and on but I won't.
Now looking at Cook's quotes, one HUGE thing sticks out to me:
In both instances, Cook's comments/criticisms of netbooks are aimed at the devices
attempting to be "portables" as Apple likes to call them. This would lead me to believe that Apple doesn't want to produce a device that can be considered a "portable" as this could potentially harm their perception as a "incredible value" products company.
Now, on the other hand, if they make a bigger iPod touch:
1) No one has ever made such a device that is a mobile device, but more "robust" to use Mr. Cook's words.
2) It won't be considered a "portable" as Apple(/everyone else?) considers "portables".
Furthermore, Cook said, that netbooks contain "software technology that is old".
Now obviously this is, in some part, a low blow at Windows, but looking a little more into it, one could see this comment as saying the traditional OS ("software") of folders, windows, etc. is "old", whereas iPhone OS is the "new" OS. In a way, he's kind of low blowing Mac OS X, but saying this is the "new" technology and OS of mobile devices moving forward.
Thoughts?