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Hopefully there is some email from Apple to Prepear where Apple says "Sorry guys, we gotta do this. Just send us the bill for your lawyer fees and we'll take care of those for you. Good luck on your app, Apple."
 
A large number on the list are still legally recognized trademarks e.g. the public commonly referring to all soda as Coke, all gelatin as Jell-0, all web searches as Googling.
Yes, and some on the list are not still legally recognized as trademarks, despite having belonged to what were, at the time, industry titans.
 
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I am by no means an expert in trademark law, though we did cover it in our university course so understand the basics (at least as far as the UK is concerned.)

To be clear, Apple DO NOT need to do this to protect their brand. The name is different, the logo is distinctly different, the purpose of the company is different. This logo and company in NO WAY harms Apple as a business, it is not connected to the same business sector as Apple and DOES NOT confuse customers to thinking there is a connection. It’s a disgrace for then to go after to such a small company on such a tenuous claim.

Apple do not own the rights to all fruit based names nor fruit based logos.
you’d be surprised at how confusing it can be for 60-70 year olds to tell the difference
 
That only applies if there's any chance of market confusion.

For example, if I open a burger stand with a single golden arch and call it McDougals, I'm going to get sued rightly into oblivion.

A company using a green outline of a pear for a logo that isn't even remotely similar in design to Apple's very well-recognized logo isn't in any way causing market confusion. This lawsuit is BS, and Apple is completely and utterly in the wrong for doing this.

I hope Apple gets their butt handed to them and that this company counter-sues for damages.
Agreed but under the financial weight of defending it they will probably end up just changing it and that sucks. There are times when Apple does things as a company that are stunningly tone deaf. Sometimes they just don't get it.
 
With unlimited resources to drag anyone through court they want, it's a well documented fact that Apple threatens court proceedings against others for whatever reason even if they know they'll likely lose. It matters zero if they lose, but the lawyers fees can bankrupt small companies - and that's what they're planning on.

Once again,  revealing the true colors of what they're about
 
Before all the youngsters enter. They need to do this to defend their own logo. Go read law.
Could you explain this further? What makes them have to sue this company over their wholly unrelated logo as opposed to any other? Are they required to sue any company with a piece of fruit in their logo, no matter how unmistakably different they are? Is MacRumors next? Or Banana Republic? Or Raspberry Pi? What about Applebee's? Why isn't Apple suing them too? Is it just that this company is easier to bully?
 
Well, if Apple is going to be consistent, then the MacRumors logo is at *least* as infringing as the PrePear mark. I don't see anything confusing about the contested mark. I think Apple, in this case, is being petty, and it definitely doesn't shine a favorable light on them at all. Sometimes (most of the time?) the lawyers need to be given a bit of direction, rather than giving them free reign to do as they please.
 
Before all the youngsters enter. They need to do this to defend their own logo. Go read law.
I'm 62 and it looks and is shaped like a pear. Are you by chance wearing glasses made by Apple where everything remotely close looks like an Apple? I will agree that Apple needs to protect its intellectual properties and logos included but they are way off base on this one and I hope the accused wins.
 
Before all the youngsters enter. They need to do this to defend their own logo. Go read law.
This is the whole point of why Apple is doing this. To keep your trademark you need to actively defend it. Even at times when defending it feels absurd, you have no choice but doing it. It's a requirement of trademark law. Also if Apple didn't, it would open up precedents to others who do want to infringe of Apple's trademarks.

[edit]Those disagreeing with this - why do you not like the facts?
 
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That only applies if there's any chance of market confusion.

For example, if I open a burger stand with a single golden arch and call it McDougals, I'm going to get sued rightly into oblivion.

A company using a green outline of a pear for a logo that isn't even remotely similar in design to Apple's very well-recognized logo isn't in any way causing market confusion. This lawsuit is BS, and Apple is completely and utterly in the wrong for doing this.

I hope Apple gets their butt handed to them and that this company counter-sues for damages.

Even worse, you could call your restaurant McDowells and have golden arcs for your logo.
 
To everyone stating that the logos are obviously different, and that there is no confusion, that is the point of the suit— to confirm that the court agrees with you. Apple can’t risk their brand by simply assuming the answer to the question.

The point of the suit has nothing to do with how Apple feels about the defendants, their business, or anything else.

And yes, they also want to discourage others from getting too close, because as one of the worlds most valuable and recognizable companies there are a lot of others who wouldn’t mind a little market confusion if they could get it and it’s expensive to fight each one. A few stories like this, while it‘s not a great look, probably serves as a warning to others not to tread too close.
 
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This is quite petty on Apple’s side; besides, who on Earth would confuse an apple and a pear? 😉 The positive bit is that this does give this pear-logoed business some good publicity. 👍
 
The logos not similar at all, even a almost blind person could tell the difference. Need to fire the lawyers that initiated this, bad publicity right now to hurt a meal planner and grocery list app developer.
 
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