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macrumors bot
Original poster
Apr 12, 2001

Apple continues to aggressively market the iPhone XR, with one of its latest tactics being customized emails to owners of older iPhone models with a trade-in value of the older device and a tech specs comparison with the iPhone XR.


An email sent to an iPhone 6 Plus user, for example, advertises Apple's limited-time $200 trade-in offer for that device towards the purchase of an iPhone XR in the United States. The email also states that the iPhone XR is up to three times faster than the iPhone 6 Plus and compares other features.

Apple appears to have started sending out these emails late last year, but we saw several mentions of the campaign on Reddit and Twitter today, suggesting that Apple may have sent out a second wave of emails to additional customers.


Apple issued a rare revenue downgrade of up to $9 billion for the first quarter of its 2019 fiscal year, a move that it attributed entirely to fewer iPhone upgrades than it anticipated, primarily in the Greater China region. Apple believes simplifying its process of trading in a phone is one way it can improve its results.

Article Link: Apple Targeting Users of Older iPhones With iPhone XR Email Campaign


Oct 6, 2017
And for all you people that are just being snarky, welcome to business.

When Wallstreet demands $90B+ in sales in 90 days, you have to start pushing harder. This doesn't mean Apple is failing, the XR is a flop, or any other doom and gloom story.

This means Apple is trying to cram MORE sales into the same amount of time and that requires new tactics.


macrumors 68030
Jun 9, 2015
Yeah I've been using and buying iPhones since the very first and I don't remember Apple selling so aggressively. They never really had to convince people back in the day. I remember when people stood in line for a week before launch just to be one of the first. Now a new phone comes out and nobody really cares. I never thought I'd see the day where I'd see people commenting "I have a 3 year old iPhone and feel no need to upgrade". I'm seeing this more and more so it seems to be a trend


macrumors 68020
Sep 24, 2008
Blazer town!
for those why ponied up $100 more for 128GB iPhone 7 - not giving up our phones.

If you are buying new iPhones every two year what is that differentiates from Andriod phone, what is that means supporting iOS more than few years

iPhone 7 is very good phone, if you upgrade, all of these will go into land fills (or recycled but not good as using it for longer period of time), and there is that phone case, screen protector and other stuff as well. Not environmentally friendly.

if it all I am upgrading, I will sell it to someone (family/friend or ebay) rather than trade in to Apple or others who send it for recycling instead of resales.

$499 for iPhone 7 user here


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Dec 14, 2018
Mar-a-Lago, Russia
to be honest a lot of people dont pay attention to new phones anymore. a lot of older people probably have iphone 6/6s and are aggravated at the slowness, but not savvy enough to go out and look for an upgrade themselves.

if they really are targeting people with old phones, i think this campaign will be relatively successful.


macrumors 6502a
Jan 18, 2014
Living Dangerously in Retirement
Sorry Apple that's NOT going to happen.
I don't want a bigger phone. I may upgrade from a '7' to an '8' in a few months but that's it. I won't go larger. I simply don't need a Phablet sized device. The 7 and 8 fit nicely in the phone pocket of my Motorcycle Jacket. Anything larger and it won't go.
I can't be the only one who does not want Phablets?
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