Apple Targeting Users of Older iPhones With iPhone XR Email Campaign

[Mainsail]

It's polarizing because even though it is an upgrade if you are coming from a 6 Plus or 6S Plus, the 7 Plus and 8 Plus are also upgrades that have less compromises. Yes, you gain what you've listed if you go for an XR, but if you opt for the cheaper 7 Plus or 8 Plus you get better zoom. As a parent that may have a bigger impact on you than larger screen real estate and a processor that is wasted on most apps anyway. There is no clear "got to have it" feature on the X-line like there was when Apple introduced TouchID.

I understand the XR doesn’t have dual cameras, but I took pictures with the XR of my family in portrait mode during the holidays and the results were terrific.

Also, Apple still sells the 7+ and 8+, so the customer can opt for them if they prefer Touch ID.

 

[dcdandan]

"Desperate"

They're still selling more iPhone XRs than any other non-Apple model of phone.

it didn’t mean they r not despearate. do you even know how business works. for a company like apple it is a warning sign
no company fail overnight
[doublepost=1547541096][/doublepost]

We've finally arrived. Smart phones have seemingly hit the saturation point for the North America and European markets. The 2018 phones simply don't provide enough of a key differentiation or value proposition to warrant exceedingly higher costs over previous models. Consumers have a right to be weary.

I blame the bean counter in charge. So many iterative upgrades since SJ's passing, that haven't added unique or in-demand features. TC and co. will need to more strongly innovate the 2019 iPhone lineup to motivate consumers.

while i agree it may reach a point but would u say apple hasn’t been really hard trying. they seem to think they can take their slow a$$ time while others seem to be trying to try diffenrt things good or bad at least they are trying

why it took apple this long to introduce so many features and not like they did it better eg wireless charging usb c larger screen camera ...etc

 

[yansun]

You mean when Jobs was alive and they sold 1/3 as many iPhones annually as they do today?

How big was the smartphone market back then compared to today?

 

[WatchFromAfar]

Your opinion of apple and it's customer base is irrelevant to apples customer base. Apples' customers bought enough to make Apple $84B (guidance) in the last quarter. Seems like a really silly conversation.

I find it funny the way Apple fanbois spin it "Apples' customers bought enough to make Apple $84B" errmm yes but Apple were briefly a trillion dollar company; then they pissed away almost $150 billion dollars. $150 billion dollars.

 

[Bacillus]

"Desperate"
They're still selling more iPhone XRs than any other non-Apple model of phone.

Which says the more about the latter - as XR production got cut twice
"This is the second time that Apple has recently cut down on iPhone production, and Nikkei says Apple made the decision prior to issuing its guidance downgrade last week."
https://www.macrumors.com/2019/01/08/apple-cuts-iphone-xr-xs-production/
[doublepost=1547545783][/doublepost]

I find it funny the way Apple fanbois spin it "Apples' customers bought enough to make Apple $84B" errmm yes but Apple were briefly a trillion dollar company; then they pissed away almost $150 billion dollars. $150 billion dollars.

Oops.. I must have missed something. It must have regained $300bn last week
"The company has lost $450 billion in market value since its peak of about $1.1 trillion last year."
https://www.cnbc.com/2019/01/03/app...cutting-q1-guidance-on-weak-iphone-sales.html

 

[wyarp]

Here's a hint... I'm an user of an older iPhone and there's 2 VERY BIG reasons why I don't upgrade to the XR...

1. It's still pretty expensive
2. IT'S TOO DAMN BIG!!!!

 

[IndigoDesign]

https://www.apple.com/jobs/us/

I'm sure the most successful company in the world is just desperate to have you do their job for them. Hahaha. Good luck.

No need for the salt. Stop defending them, the most successful company in the world does not need you as defendant.

The lineup IS a mess. That's not an opinion.
[doublepost=1547548333][/doublepost]

You really think apple is in “panic” mode? Their guidance is only $84b for a quarter. $1b a day. IMO, their consumers are buying, just not the record volumes Apple hoped.

It's all about growth.
Nothing else matters.
And maybe they are not in "panic" mode, they for sure are "wide awake" to the situation.

 

[mingravity]

You mean when Jobs was alive and they sold 1/3 as many iPhones annually as they do today?

terribly wrong to compare like that. Today smart phone is a necessity (or u can say people became too dependent on them). 2007 it was luxury which people were not sure what to do with other than make calls like any other phone.

 

[I7guy]

I find it funny the way Apple fanbois spin it "Apples' customers bought enough to make Apple $84B" errmm yes but Apple were briefly a trillion dollar company; then they pissed away almost $150 billion dollars. $150 billion dollars.

The market has been a yo-yo lately. The big tech companies have all been affected.
[doublepost=1547554663][/doublepost]

Conversely, the existence of buying sheep (and their perceived moral superiority...) may be irrelevant to buying decisions of the more souvereign.
https://digest.bps.org.uk/2017/11/2...e-most-irrational-self-enhancing-bias-of-all/

Interesting you posted such a link...

 

[Bacillus]

The market has been a yo-yo lately. The big tech companies have all been affected.
[doublepost=1547554663][/doublepost]
Interesting you posted such a link...

Rather a near-meltdown than a yo-yo with the biggest company leading the sentiment (like if Exxon gets a hit, BP and Shell feel it too)
$450B is one of the biggest losses FADANG ever had - collectively - even with MS included.
The drool responsible for that should be ousted.
In fact he might have collapsed half of the sector - next to the pensions of millions involved.

My remark about supposed moral superiority: it’s not you (nor me, nor anyone else) who decides what’s relevant for others and what not. Read the link.

 

[ROGmaster]

Also $250 billion in cash. Actually that figure I have been using forever they must have more than that by now. They are only one big acquisition from doing very very well and holding steady.

Well they also have over 114B in dept but that figure is never used.
So you can do a simple 250 minus 114 and that will paint a more accurate picture.

 

[Machead2012]

Apple finally woke up and realized that the 2017 & 2018 phones are over priced.[/QUOTE]

 

[I7guy]

Rather a near-meltdown than a yo-yo with the biggest company leading the sentiment (like if Exxon gets a hit, BP and Shell feel it too)
$450B is one of the biggest losses FADANG ever had - collectively - even with MS included.
The drool responsible for that should be ousted.
In fact he might have collapsed half of the sector - next to the pensions of millions involved.

My remark about supposed moral superiority: it’s not you (nor me, nor anyone else) who decides what’s relevant for others and what not. Read the link.

Read the link and found some irony in there.

 

[curtvaughan]

I'm good with my 6s Plus

Me too - the last great iPhone. Has the pressure touch feature, live photos, AND a headphone jack.
[doublepost=1547563947][/doublepost]

No, you said you haven't heard from a single person that Face ID is bad and that they prefer Touch ID. Which is demonstrably wrong. It doesn't matter how many people love Face ID if some people will never accept it. But it's not just Face ID. You have to give up form factor (which accounts for more than thinness), headphone jack, a home button AND pay more, for a phone that does the same or less. There is no reason at all to only have a X style lineup other than Apple is ignoring their customers, which would normally lead fanboys to say "fine go to another brand." But since this thread is about Apple's desperate marketing, we know that they don't want people going to a different brand, they want to sell phones to people who are holding onto their headphone jack.

You get my vote on all counts. I don't want infrared blasting my eyes and I like using my wired headphones without needing dongles and extra battery issues. The reason you are hearing less and less from the pro-headphone jack folks is that they have moved on to other phones. Ditto for the new bendy/jackless iPads. Ditto for the port-starved laptops.

 

[WatchFromAfar]

Which says the more about the latter - as XR production got cut twice
"This is the second time that Apple has recently cut down on iPhone production, and Nikkei says Apple made the decision prior to issuing its guidance downgrade last week."
https://www.macrumors.com/2019/01/08/apple-cuts-iphone-xr-xs-production/
[doublepost=1547545783][/doublepost]
Oops.. I must have missed something. It must have regained $300bn last week
"The company has lost $450 billion in market value since its peak of about $1.1 trillion last year."
https://www.cnbc.com/2019/01/03/app...cutting-q1-guidance-on-weak-iphone-sales.html

My mistake. I stand corrected.

 

[I7guy]

lol there are literal threads on this forum from people who returned their Face ID phone. People still comment that they won't give up their headphone jack. Face it, Apple is now as tone deaf on phones as they are on Macs.

edit: I need to add to that.
A 5 style phone with headphone jack and Touch ID, that is also waterproof and 256GB would get holdout 5's and SE owners to upgrade and I wager they'd pay $650.
A 6/7/8 style phone that has a headphone jack and Touch ID, that is waterproof and 256GB people would pay $750 for.

Don’t think that’s not gonna happen. While never say never about Touch ID under glass, which I would like, I find Face ID to be convenient. Wish there was a headphone jack, but the lighting EarPods works well enough.

Maybe the SE will make a return if apple loses enough sales.
[doublepost=1547567031][/doublepost]

The difference between Cook’s and Jobs’s mind reading:
They used to know what you wanted, even though you didn’t know it yourself.
Now they pretend they know what you want, but they don’t and you definitely know you don’t

Jobs never knew what I wanted, he only pretended he did. Cook was far more in the money. YMMV.

 

[Totally]

XR is just too big.

 

[ivanhoe888]

I upgraded because it was simply time - over 3.5 years with an iPhone 6+. It's amazing how everything can suddenly be super fast with a new device, LOL...
Camera is a lot better, and it's not massive in size at all, IMO.

 

[Patolino]

Remember when apple was able to sell a device based on its own merits?

Yes, I remember. The time their top devices had an entry price of $600.

 

[Mainsail]

Yes, I remember. The time their top devices had an entry price of $600.

I honestly don't understand this obsession over the price of old "flagship" devices compared to the current flag ship iPhone XS. It's like people feel entitles to the same pricing for future devices.

The iPhone 6 with 16GB of storage was $650 at launch, so you must be referring to the iPhone 5/5s with a 4 inch screen. Back then, Apple only made one phone. It was Apple's Flagship, mid-tier and economy phone....all wrapped up in one. Apple did attempt a lower tier 5C phone along side the 5S, but that was just the prior year's iPhone 5 technology in a cheaper plastic case with colors. So, Apple was just offering the prior year phone at a discount in a colorful case....nothing new. There was no high end offering. Why would anyone even expect the iPhone XS to be priced the same as an iPhone 5/5s? That's ridiculous.

Now, I can understand wanting Apple to make a smaller more economical handset.....but, it won't have the same technology a their "Flagship" device. It will be a kin to the iPad vs the iPad pro, which might be great for a huge number of people. Right now, your best option is to get an iPhone 7 or 8, but Apple might release a new SE in the Spring along with an updated consumer/education iPad.

 

[jctevere]

I've gotten more than just targeted emails. I've actually been served a targeted promotion ad within Twitter from Apple telling me to upgrade my exactly phone model (iPhone 7 Plus) to the iPhone XR.

I'm assuming this is to drum up sales and improve upgrade rates (especially after the negative impact both cheap battery replacements and lack of innovative features on new models had).

 

[Substance90]

Not gonna work. See, the problem is with the star * behind the title on that page. Now if there were no star there, we might be talking.

 

[barmann]

iPhones are not "worse" than before. Nothing is worse, really.

I stand corrected, iPhones are not worse than before .
They just have never been improved in any significant fashion .

 

[I7guy]

I stand corrected, iPhones are not worse than before .
They just have never been improved in any significant fashion .

To agree with this is to also acknowledge that android hasn’t really improved either in any significant fashion.

Maybe you are pointing to the stagnation of the entire mobile phone sector.

 

[Defthand]

I'll buy another iPhone if and when...

A) Apple is exonerated of hiding an engineering/manufacturing defect with its throttling patch.
B) Extends OEM batteries to third party part and repair services
C) Supports Right To Repair

...or, if found guilty of the class action claims, fires everyone who supported Apple's decision.