Apple Targets New York City Stores Selling Counterfeit Apple Products

[croooow]

I could understand if it were fake apple devices being sold, but just accessories doesn't seem like a big deal. Why is apple wasting it's time doing pointless stuff like this?

Everyone! Would you like to join the forum on my new site: macrumoors.com?

 

[neech7]

Protecting your brand is important regardless of product value.

That has to be balanced against the public's perception of your company. You may be totally in the right in the eyes of the law, but when average Joe perceive you as a big, cold, mean giant out to make life hell for the little guys, you lose the intangible: likability.

One incident like this should not change things much, but add to Apple's seemingly petty lawsuits against other phone makers, negative publicity starts to add up.

 

[Tha Professor]

But I gotta say I love the giant iPhone "app" display case. Very creative!

And the iPad display on the walls as well!

 

[citi]

Who in thier right mind buys anything from a store called "Apple Story" and honestly believes they bought the real deal?

They are selling cases and headphones. If they were a legit "authorized" reseller, I could see how people would assume it was legitimate.

I don't think people went in thinking it was an actual Apple Store, just that they were selling actual Apple products

 

[gordonyz]

Look at this counterfeit store

http://translate.google.com/transla...http://ipad.duowan.com/1107/175096638529.html

Even store employees are actors.

 

[citi]

That has to be balanced against the public's perception of your company. You may be totally in the right in the eyes of the law, but when average Joe perceive you as a big, cold, mean giant out to make life hell for the little guys, you lose the intangible: likability.

One incident like this should not change things much, but add to Apple's seemingly petty lawsuits against other phone makers, negative publicity starts to add up.

One word: Disney

 

[Tonewheel]

That has to be balanced against the public's perception of your company. You may be totally in the right in the eyes of the law, but when average Joe perceive you as a big, cold, mean giant out to make life hell for the little guys, you lose the intangible: likability.

One incident like this should not change things much, but add to Apple's seemingly petty lawsuits against other phone makers, negative publicity starts to add up.

A patent/trademark attorney, you're not.

 

[AppleInLVX]

apple needs a new spoof name. bit i cant think of anything good

Mapple? (Simpsons episode was epic)

 

[whooleytoo]

This is ridiculous, the way they're copying another company. The Chinese counterfit stores should definitely sue...

 

[applefan289]

...and people buy it.

 

[neech7]

A patent/trademark attorney, you're not.

That's true, but I did study Business Law in college. Like I said, Apple may be right in the eyes of the law, but I am talking about public perception. That's beyond the control of blood sucking attorneys, patent/trademark type or not.

 

[danpass]

I have to admit that situation is just incredible. To be soooooo brazen about it lol

 

[PBG4 Dude]

Everyone! Would you like to join the forum on my new site: macrumoors.com?

Is this the site where all rumors are spread via an underground network of connected cows???

 

[neech7]

One word: Disney

Careful there, Citigroup may come after you

 

[djsound]

"People" like this make me sick. They are ruining our world....kinda weird to because they mostly come from one part of the world

 

[cmwade77]

I think what most people are missing is that these items say that they are designed by Apple when they are not and that the packaging is similar to Apple's own packaging.

If they did not do this, then it wouldn't matter so much.

 

[BJMRamage]

That's true, but I did study Business Law in college. Like I said, Apple may be right in the eyes of the law, but I am talking about public perception. That's beyond the control of blood sucking attorneys, patent/trademark type or not.

Public perception would be that Apple is better than this rip-off company.
You went to business school but not marketing. Apple is almost supreme when it comes to marketing which is where people base perceptions. People will look at Apple Story as a lame attempt at stealing from a large corporation. They will see it as Apple protecting their customers who go into this store thinking they are getting a good deal on real Apple products that are 10-30% off retail prices and then think Apple sells bunk stuff.

Apple isn't going after an accessory store but one that is selling "fake" Apple products

 

[BJMRamage]

i think what most people are missing is that these items say that they are designed by apple when they are not and that the packaging is similar to apple's own packaging.

If they did not do this, then it wouldn't matter so much.

bingo!!

 

[citi]

Careful there, Citigroup may come after you

my cease and desist letter is sitting on my dining room table, next to a boatload of counterfit credit cards.

 

[alent1234]

No offense... anyone wanna tell me how they're counterfeit?
They're just cases... (from what I see)
Unless they have "apple logos"

they said made for apple products on the packaging. should have said made for consumer electronics devices sold by a company named after a fruit

 

[Menopause]

god... there are so many street vendors selling fake apple stuff with their logo and their trademark all over NYC. are they really gonna go after every street vendor?

It sounds like you have a problem if they do.

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That has to be balanced against the public's perception of your company. You may be totally in the right in the eyes of the law, but when average Joe perceive you as a big, cold, mean giant out to make life hell for the little guys, you lose the intangible: likability.

One incident like this should not change things much, but add to Apple's seemingly petty lawsuits against other phone makers, negative publicity starts to add up.

"Petty lawsuits" ? So you just want Apple to sit on their backsides and enjoy their names get ripped off ? Have yourself checked up at the doctor's.

 

[philipk]

That has to be balanced against the public's perception of your company. You may be totally in the right in the eyes of the law, but when average Joe perceive you as a big, cold, mean giant out to make life hell for the little guys, you lose the intangible: likability.

One incident like this should not change things much, but add to Apple's seemingly petty lawsuits against other phone makers, negative publicity starts to add up.

Did you know that Aspirin was once a trademark owned by Bayer for acetylsalicylic acid? They lost the trademark in court because they didn't stop other companies from using the term. Now everybody who wants to sell acetylsalicylic acid can call it Aspirin.

Did you know that Coke routinely enforces its trademark by sending people to restaurants and ordering Coke? If they are served Pepsi, RC, or something besides Coke, they receive a "friendly" cease and desist letter from Coke's legal department.

Businesses have to protect their trademarks.

 

[justjohn025]

Apple Story? Really? Can you be any more original? Why don't you just name it Apple Storeish. It's like an Apple Store, but not exactly.

 

[DrDomVonDoom]

You didn't read the article, so why bother writing a reply that you won't read?

What made me giggle, was he started off with ' no offence' lol.

 

[neech7]

"Petty lawsuits" ? So you just want Apple to sit on their backsides and enjoy their names get ripped off ? Have yourself checked up at the doctor's.

Are Samsung and HTC putting the bitten apple on their phones? I wasn't referring to small time street vendors selling fake accessories here. Reread my post and go to your eye doctor.