Where is this store, I want to check it out.
Northern Boulevard and Main Street, third floor of the New World Mall, on your right.
Where is this store, I want to check it out.
Other names they could go with:
Cheep Apple Cases
Satire.
Other names they could go with:
Cheep Apple Cases
Kase Klowns
Apple Clothes
Apple Skin
Unforbidden Fruit
I guess they never consulted a lawyer when opening a store called Apple Story
wtf.
That has to be balanced against the public's perception of your company. You may be totally in the right in the eyes of the law, but when average Joe perceive you as a big, cold, mean giant out to make life hell for the little guys, you lose the intangible: likability.
One incident like this should not change things much, but add to Apple's seemingly petty lawsuits against other phone makers, negative publicity starts to add up.
Do they sound awful?![]()
Did you know that Aspirin was once a trademark owned by Bayer for acetylsalicylic acid? They lost the trademark in court because they didn't stop other companies from using the term. Now everybody who wants to sell acetylsalicylic acid can call it Aspirin.
Did you know that Coke routinely enforces its trademark by sending people to restaurants and ordering Coke? If they are served Pepsi, RC, or something besides Coke, they receive a "friendly" cease and desist letter from Coke's legal department.
Businesses have to protect their trademarks.
If that's true, Apple kinda screwed themselves by making their logo into a font that a 4 year old can use. .If you own trademarks and don't enforce them, you could, in a court of law, lose the mark. That's part and parcel to trademark protection and enforcement.
I thought about that question for a second and came to a realization that many of Apple customers aren't in their right mind. And THESE GUYS are perfect Apple Story candidates, roflmaoWho in thier right mind buys anything from a store called "Apple Story" and honestly believes they bought the real deal?
we struck up some conversation with these salespeople who, hand to God, all genuinely think they work for Apple"
THIS IS THE BEST ONE!
http://www.ibtimes.com/articles/198...inese-22-smart-store-iphone-5-september-7.htm
we struck up some conversation with these salespeople who, hand to God, all genuinely think they work for Apple"
trying to make a living selling Apple accessories by using the Apple name or logo to push their products in an acceptable manner.
They're already not operating in an acceptable manner, by even opening the store in the first place; that horse has already bolted. They have questionable morals by opening an unauthorised store masquerading as a real one. The products inside the store may not be fake, but the store, as a product in and of itself, is counterfeit.
How about I set up my own McDonalds. I'll sell Big Macs and shakes and fries. They'll look the same. Do I wash my hands? Maybe, maybe not. Who will make me? I don't answer to McDonalds, so I can run my business however I like, regardless of what McDonalds' corporate policies are. But the products look the same. And because I'm a poor, innocent little "small businesses [..] trying to make a living selling [McDonalds products]", that's okay apparently. Because the products look the same, maybe even stolen off a real McDonalds truck.