Because the computer R&D department also does marketing and hires actors? Seriously, I find these comments ridiculous. A company can do more than one thing, that is what departments are for.
Also, Tim Cook is not doing EVERY SINGLE THING in the company.
Indeed, we must be thankful for this movie.
It brought us to realize that Apple has become that massive omniversed corporation targeting the masses. That's great because the shareholders want it. That's to internalize ourselves with.
New targets. New messages. New values.
Be happy to find good old (more if the same) products around every streetcorner on the planet.
That's an entirely different outlook.
Innovation today is: getting the streets filled.
Instead of sophistication, Apple will meticuously find the lowest common denominator of tastes, the lowest hanging fruit, the easy scoring with average stuff to be forced through the throats of the billions no matter the cost.
Instead of OLED, I want tatoos over my screens. Because we should want to be mainstream.
Stop bothering about shallowness, things broadened and matured - we're part that mass and we should be proud that Apple has come that far. Throw away those Macs and monitors. Stop waning about Mac Mini's. They don't contribute.
We have entered the postPC era, and if Tim Cook says so, who are we to oppose !?
I'm more happy than the gray IBM turd customer in 1984, paying for every single copied grey 3870 terminal each year - just because it was IBM.
Because this is Apple and TC is my Appledom symbol.
I want to contribute to their huge buildings, their lifestyle, their abundant overcapitalist managers' payrolls. I adore those people earning 20 mio a year (if they get it, they must deserve it)
If I contribute to their greatness, I contributes to mine.
It feels so great to be part of this mass elevation of mere mortals.
Oh, I want to die in the ApplePark.
