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Dwayne "The Rock" Johnson today announced that he's teamed up with Apple for a movie that co-stars Apple's AI-based personal assistant, Siri.

According to the poster tweeted by Johnson, the movie is called "The ROCKxSIRI Dominate the Day." There are no details on how long the film is or what it's about, but it apparently debuts tomorrow on Apple's YouTube channel.

therockxsirimovie-800x1000.jpg

Based on the image, it appears to feature car chases, space travel, an alien fight, and a concert performance. In a Facebook post, Johnson calls it the "biggest, coolest, craziest, dopest, most over the top, funnest" movie ever.The film will premiere on Apple's YouTube channel on Monday, July 24, but it's not yet clear what time it will debut.

This is the second time Apple has teamed up with a partner to release a short film. Last month, Apple highlighted "Détour," a film French director Michel Gondry shot on the iPhone in partnership with Apple and in a decidedly more Apple style.

The project with Dwayne Johnson is unusual, but it comes at a time when Apple is preparing to release the Siri-based HomePod, so that may be why the company has decided to promote its personal assistant in a fun and unique way.

Update: The short movie is now live on Apple's YouTube channel and on Apple.com.



Article Link: Apple Teams Up With Dwayne 'The Rock' Johnson for Siri Movie
[doublepost=1500920571][/doublepost]All I have to say is, Siri Lies: https://soundcloud.com/chocd2014/siri-lies
 
Maybe they were at one point planning one, then canned it. Maybe Isaacson misquoted (there's plenty of inaccuracies in his book). Maybe Steve did want one, but Tim did not.

Your story seems to be that, in 2011, Steve figured out what he wanted the TV set to be about, but in the six years since, Apple has been unable to ship it.

Tim Cook's direct quotes about TV:
- "an area of incredible interest"
- "area of intense focus"
- "there is a very grand vision of it"
- "TV is one that we continue to have great interest in. I choose my words carefully. TV is one of those things where, if we’re really honest, is stuck in the ’70s. Think about how much your life has changed and all the things around you that have changed. And yet TV, when you go into your living room to watch the TV or wherever it may be, it almost feels like you’re rewinding the clock, and you have entered a time capsule, and you are going backwards. The interface is terrible. I mean, it’s awful. And you watch things when they come on unless you remember to record them."

You can google these quotes and read/watch the interviews. These quotes were a couple of years after 2011. So, no I don't think Tim Cook gave up on TV.

And no, I don't think Apple TV Gen 4 is that "very grand vision of it". Tim Cook has stated that Gen 4 sets up the foundation for the future of TV.

Your story seems to be that, in 2011, Steve figured out what he wanted the TV set to be about, but in the six years since, Apple has been unable to ship it.

That's because they've been trying hard at the service like I said many times. Eddy Cue stated it's a "complicated problem" back in 2014. So you have Steve's idea in 2011, then have Tim and Cue meet with the TV guys for several years but they couldn't make a deal (you can google pictures of Tim and Cue meeting with numerous TV executives).
 
Add it to the bin of crazy stupid/gimmicky/fad/cheap marketing tactics like carpool karaoke to come out of apple lately.
 
1. Wrong. Try watching this and then the WWDC video with Bill Hader or this year's - both were bigger in budget, scale and cast. I was actually expecting much more explosions from this Rock x Siri video.

Wrong. Knowing that The Rock is the highest paid actor (at least he was in 2016), his quote alone would exceed the entire budget of Bill Hader's movie.

2. Wrong. Both videos appear on Apple's Youtube channel so same audience.

Being on Youtube doesn't mean anything about the video's intended audience.

In many instances, iOS and OSX/macOS versions were demoed by Scott Forstall/Craig at WWDC and again at an event several months later. I remember Scott Forstall giving the same Maps flyover demo at WWDC and at a September event. It's because the events were intended for different audiences.

3. It's a commercial for Siri. All their videos are self contained just like all commercials are self contained.

Wrong. The last line of Bill Hader's movie "Whoever walks out there better have something incredible to say". And then Tim Cook walks out to the event. The movie was made to make an entrance at WWDC. Can you play Bill's movie in the middle of WWDC? Nope. At the end of WWDC? Nope. With the Siri movie, you can.
 
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It was semi-entertaining. The constant "hey Siri" commands got old very quickly. I know it was a commercial about Siri, but still there comes a point where repetition gets irritating, kind of like someone who says "ummm" between every sentence in a speech.

It was fun to watch The Rock poke fun at himself though. He's an incredible talent.
 
And yet none of you or the people who liked your comments have seen it. Sigh.
And yet you fail to understand that “What.....” means exactly what it says. It doesn't mean I think it’s a bad idea or that it is bad. You put me in with the negative comments, when mine didn’t say that at all. I don’t know how you would have thought it did.
 
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apple should just buy netflix to avoid even further embarrassment.

With all new original Apple programming like "Cue your enthusiasm", "Peaky Ive", and "Tim Cook's series of unfortunate events"
 
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Tim Cook's direct quotes about TV:
- "an area of incredible interest"
- "area of intense focus"
- "there is a very grand vision of it"
- "TV is one that we continue to have great interest in. I choose my words carefully. TV is one of those things where, if we’re really honest, is stuck in the ’70s. Think about how much your life has changed and all the things around you that have changed. And yet TV, when you go into your living room to watch the TV or wherever it may be, it almost feels like you’re rewinding the clock, and you have entered a time capsule, and you are going backwards. The interface is terrible. I mean, it’s awful. And you watch things when they come on unless you remember to record them."

You can google these quotes and read/watch the interviews. These quotes were a couple of years after 2011. So, no I don't think Tim Cook gave up on TV.

None of those say anything about a TV set. They could apply to a set-top-box (of which Apple happens to sell one) or watching TV on an iPad (which, weird coincidence: Apple has an app called "TV" that lets you do that!).

And no, I don't think Apple TV Gen 4 is that "very grand vision of it".

No, you clearly don't think that.

That's because they've been trying hard at the service like I said many times. Eddy Cue stated it's a "complicated problem" back in 2014. So you have Steve's idea in 2011, then have Tim and Cue meet with the TV guys for several years but they couldn't make a deal (you can google pictures of Tim and Cue meeting with numerous TV executives).

Nobody is denying that Apple execs have had meetings with TV execs. What's increasingly dubious is the idea that Apple is desperate to ship a TV set.
 
None of those say anything about a TV set. They could apply to a set-top-box (of which Apple happens to sell one) or watching TV on an iPad (which, weird coincidence: Apple has an app called "TV" that lets you do that!).

so you expect tim cook to say "yeah, we're working on a full TV"? never going to happen.

tim cook never said they were working on an apple watch before the announcement but he did say that the wrist is interesting and natural, "I see [wearables] as a very key branch of the tree".

"Grand Vision of television" is not the gen4 hardware we have today. it obviously means a different product in the TV space.

No, you clearly don't think that.

that's a confusing statement. not sure if that's agreeing or disagreeing with what i said.

Nobody is denying that Apple execs have had meetings with TV execs. What's increasingly dubious is the idea that Apple is desperate to ship a TV set.

so you think Apple is going to stick with a set top box for the next 5-10 years? unlikely.

i gave my mom an Apple TV Gen 4 and she can't even use the touchpad remote, much less even switch the HDMI input to make Apple TV show up on the screen. two big problems that Apple can solve with an all in one TV.

it says a lot when my mom hates using the Apple TV but loves the iPad even though the Apple TV has far less responsibilities than an iPad.

so no, it's not "increasingly dubious". it's increasingly obvious that Apple is attempting to solve the service problem first with the Gen 4 before introducing their full TV.
 
So for all the Sturm und Drang on this thread about APPLE WASTING TIME MAKING MOVIES!!!, it's... three and a half minutes long. It's basically a slightly longer than normal Siri/iPhone/Apple commercial, albeit with a bigger than usual budget, very high production values, and a highly recognizable star. Also, it's entertaining, and they got in a Wilhelm scream around 2m45s. Aside from the budget, it's in the vein of the kind of short videos they run before the WWDC keynote (maybe the public will see it in front of the September announcement event). None of the Apple Executives or design / engineering staff were in evidence in the film, and I'd be surprised if it took more than vanishingly small amounts of any of their time.
 
So for all the Sturm und Drang on this thread about APPLE WASTING TIME MAKING MOVIES!!!, it's... three and a half minutes long. It's basically a slightly longer than normal Siri/iPhone/Apple commercial, albeit with a bigger than usual budget, very high production values, and a highly recognizable star. Also, it's entertaining, and they got in a Wilhelm scream around 2m45s. Aside from the budget, it's in the vein of the kind of short videos they run before the WWDC keynote (maybe the public will see it in front of the September announcement event). None of the Apple Executives or design / engineering staff were in evidence in the film, and I'd be surprised if it took more than vanishingly small amounts of any of their time.

There's something to be said for taste. I personally found it cringey, if you love it more power to you.
 
Yup Scientology crap :p it was markerting for said religion.

This movie is going to be a massive markerting push for apple, I'd say the biggest product placement of all time....if only that was an oscar category .

And Atlas Shrugged was marketing for another brain warping pseudo-religion.

"There are two novels that can change a bookish fourteen-year old's life: The Lord of the Rings and Atlas Shrugged. One is a childish fantasy that often engenders a lifelong obsession with its unbelievable heroes, leading to an emotionally stunted, socially crippled adulthood, unable to deal with the real world and the other, of course, involves orcs."
 
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so you expect tim cook to say "yeah, we're working on a full TV"? never going to happen.

Right. Orrrrr he's simply drumming up excitement for products that are already there.

tim cook never said they were working on an apple watch before the announcement but he did say that the wrist is interesting and natural, "I see [wearables] as a very key branch of the tree".

Yes.

"Grand Vision of television" is not the gen4 hardware we have today. it obviously means a different product in the TV space.

Or it doesn't.

Sometimes, a spade is just a spade.

that's a confusing statement. not sure if that's agreeing or disagreeing with what i said.

It's acknowledging that that's clearly your point of view.

so you think Apple is going to stick with a set top box for the next 5-10 years? unlikely.

They kind of did for more than a decade.

i gave my mom an Apple TV Gen 4 and she can't even use the touchpad remote, much less even switch the HDMI input to make Apple TV show up on the screen. two big problems that Apple can solve with an all in one TV.

Errr. You think a TV would fix the remote? How do you figure?
 
So for all the Sturm und Drang on this thread about APPLE WASTING TIME MAKING MOVIES!!!, it's... three and a half minutes long. It's basically a slightly longer than normal Siri/iPhone/Apple commercial, albeit with a bigger than usual budget, very high production values, and a highly recognizable star. Also, it's entertaining, and they got in a Wilhelm scream around 2m45s. Aside from the budget, it's in the vein of the kind of short videos they run before the WWDC keynote (maybe the public will see it in front of the September announcement event). None of the Apple Executives or design / engineering staff were in evidence in the film, and I'd be surprised if it took more than vanishingly small amounts of any of their time.

I'm offended at some of the dreck coming out of Hollyweird! They spend hundreds of millions of dollars making 'The Next Blockbuster Movie Of All Time'. and it hugs the toilet so hard, it flies off the floor! And coupled with the 'white washing', or 'wasp washing', they manage to ruin anything they get their hands, and money into.

Ghost In The Shell. An all Asian movie, taking place in Japan, and were there more than 10 Asians in the whole movie, and the title roles were played by 'white people'. *HEAD DESK*
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i gave my mom an Apple TV Gen 4 and she can't even use the touchpad remote, much less even switch the HDMI input to make Apple TV show up on the screen. two big problems that Apple can solve with an all in one TV.

I have a gen4 ATV, and a Logitech (LOGI?) Harmony wireless remote, and it actually replaces the remote from the ATV, and is a hell of a lot easier to use. I would STRONGLY recommend pitching the gen 4 ATV remote, and using a Harmony, or possibly other brands that can replace that crappy and drama filled remote. (POX on the designer of that crap!!!)
 
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Right. Orrrrr he's simply drumming up excitement for products that are already there.

nope. nothing suggests that.

Or it doesn't.

Sometimes, a spade is just a spade.

that doesn't even make sense.

It's acknowledging that that's clearly your point of view.

so clearly you think gen4 is that grand vision. we'll agree to disagree here.

They kind of did for more than a decade.

okay?

Errr. You think a TV would fix the remote? How do you figure?

by removing the remote from the picture entirely and integrating sensors into the TV:
https://www.macrumors.com/2013/11/2...n-of-israeli-3d-body-sensing-firm-primesense/
http://www.patentlyapple.com/patent...terface-with-3d-realtime-in-air-gestures.html
http://appleinsider.com/articles/15...e-user-interface-for-apple-tv-mac-and-beyond-
 
And Atlas Shrugged was marketing for another brain warping pseudo-religion.

"There are two novels that can change a bookish fourteen-year old's life: The Lord of the Rings and Atlas Shrugged. One is a childish fantasy that often engenders a lifelong obsession with its unbelievable heroes, leading to an emotionally stunted, socially crippled adulthood, unable to deal with the real world and the other, of course, involves orcs."

Thanks will look into it
 
I have a gen4 ATV, and a Logitech (LOGI?) Harmony wireless remote, and it actually replaces the remote from the ATV, and is a hell of a lot easier to use. I would STRONGLY recommend pitching the gen 4 ATV remote, and using a Harmony, or possibly other brands that can replace that crappy and drama filled remote. (POX on the designer of that crap!!!)

i ended up "teaching" the apple tv to use the remote that came with the TV. you can do that in settings.
 
From personal experience, Siri is usually reliable enough for the basic stuff, but maybe I have simply set my standards low and don't really bother experimenting with more complicated commands.

For example, I can use Siri to dictate a quick message, make quick calculations, start timers and alarms, get map directions, and play music. But I find Siri really shines when I use it from my Apple Watch.

Siri dictation is a lot more hit and miss, but even at just 60-80% accuracy, it can still be faster than manually typing everything out. Not too shabby, and I am pretty pumped for Siri assistant on watchOS 4.
Really depends on your accent.

While Siri is getting better for me, it still can't set a times reliably for 50 minutes, choosing to set it for 15 minutes instead. So frustrating.
 
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