Apple Teases 'Incredible Road Map Ahead'

[macsimcon]

I have never seen ads in Apple Maps before, so there's that...

Because when I open Apple Maps, my first thought is: if only this had ads to frustrate what I'm trying to do!

This is Ternus' first trial by fire: is he an innovator or a drone?

An innovator cancels ads in Maps because customers will hate it.

A drone keeps the ads because Apple customers are suckers who will put up with nearly unlimited abuse.

 

[Mrkevinfinnerty]

Tim Cook used to say this every six months usually shortly before announcing another iPhone with an new button and a new pale blue colour.

 

[Rafagon]

Getting rid of Cook is exciting enough for me.

 

[sdm1985]

Already dancing to the shareholders…

 

[StuBeck]

They say this every time, and then it turns out to be just a spec bump.

Or an updated Siri that never gets updated.

 

[TVreporter]

Ternus: We all draw straws - shortest gets to bury the Vision Pros in the middle of the garden!

 

[Unregistered 4U]

Will the road map have ads in it?

They will, and can’t wait to hear Ternus say, “And we think you’re gonna love it!”

 

[Unregistered 4U]

The Mac Pro was ended because TNT had a chat and Ternus said, “Ok, I’m down with the roadmap that we’ve already agreed on for the Mac, but can YOU sunset the first one? That way, you know, it’s not all on me?”

 

[DestructoTim]

If Tim Cook made this exact "incredible road map ahead" comment, some forum users here would be rolling their eyes. I guess that's the benefit of an unestablished track record in the CEO role for Ternus. There is more hype for now since we don't know exactly what will come or change under his leadership.

The worst part of all the Cook hate, is that he actually did amazingly well, bringing a slew of new successful products that are beloved today. He grew the Apple user base beyond anyone’s expectations and made more money and success for the company than was thought possible.

But he’s “not Jobs” is enough to always have a mob and pitch forks rallied.

Ya’ll should be so lucky, how many times have Google and Microsoft thrown spaghetti at the wall only to have it fail, and they make up the financial losses by scrapping more user data.

 

[mlayer]

Trashcan Mac. Vision Pro. Overpriced folding phone with a square form factor. John is half-right: it's never been a more exciting time to develop flops at Apple!

30 years ago: Performa line, Newton MessagePad, eWorld, Pippin, PowerBook 5300 series
20 years ago: G5 iMac/Power Mac, iPod socks, iPod+HP, some bad nVidia GPUs in MacBooks
10 years ago: Butterfly keyboard, dependency on mid-2010's Intel processor updates, trash can Mac Pro, HomePod

It's cyclical. They can't all be hits.

added: the fiery mess that was the PowerBook 5300, talk about innovation

 

[Mackan]

Doesn't bode well when yet another CEO hypes AI. Given the last article that Siri engineers are sent to boot camp to be forced to use AI for coding, I think I know Ternus take on this.

 

[coolfactor]

A.I. technology extends far beyond chatbots. Prior to LLMs steamrolling onto the scene, Apple employed many ML (machine-learning) technologies throughout their products, but such tech was not advancing very quickly over the decades.

LLM-based AI brings the entire human knowledge together and unlocks incredible discoveries beyond what humans alone can do.

Translation — Apple has been carefully building up their next-gen deployment of AI, which feeds itself (translation: AI improving AI), so the best is yet to come.

The next decade is going to blow our minds, and Apple has positioned itself to be a leader.

It was worth the wait.

 

[JoeG4]

LLM-based AI brings the entire human knowledge together and unlocks incredible discoveries beyond what humans alone can do.

Drunk off the kool-aid are ya?

 

[Mrkevinfinnerty]

Don't shoot the messenger 🖐️

 

[GermanSuplex]

Changing the world sounds nice, but I’ll settle for being able to prompt Siri to play the correct song or playlist.

 

[mansplains]

Polishing cloth updates?

Now compatible with the Apple II

 

[CarAnalogy]

Incredible products in the pipeline? We’ve heard this before, sometimes it is in fact true.

Stock down 2% on the CEO transition news? The timing is merely coincidental, surely…

 

[CarAnalogy]

Changing the world sounds nice, but I’ll settle for being able to prompt Siri to play the correct song or playlist.

Or just simply create a reminder via voice and have it transcribe something that makes sense and doesn’t leave me sadly shaking my head, as happened just before I read this comment.

Really hope Cook is setting Ternus up for a huge kickoff here.

 

[Boil]

The all-new Mac Pro Cube featuring the all-new M6 Extreme CONFIRMED...! ;^p

 

[turbineseaplane]

They say this every time, and then it turns out to be just a spec bump.

I'm hopeful that "technique" changes under Ternus

 

[Brother Cavil]

"We are about to change the world once again," he said.

Big words. I’ll believe it when I see it.

 

[Brother Cavil]

I think September/October is going to be a ton of product announcements all around AI and home automation. We have heard about new AppleTV, new HomePod with a screen, iPad with a robot arm, security cameras, smart doorbells, AI pendants, etc. Some of that has to start shipping once Gemini Siri gets re-announced. There is zero chance Cook bowed out only to have Ternus get on stage and have nothing to announce but the iPhone now comes in red (sorta). You just don't set the next guy up for failure like that. So it better be an awesome autumn.

Spot on. There’s no way Ternus gets up there and introduces a bunch of incremental updates to existing products. That would be very anticlimactic.

That said, a bunch of “me too” home automation devices sounds pretty boring as well, but I shall remain optimistic.

 

[Brother Cavil]

Tim Cook has been an exceptional CEO in terms of the shareholder value that he has returned, so I'm not going to bash him for that. However, with advent of LLMs, personal computing is undergoing a transition that is at least as big as the internet. Let's hope Ternus is the guy the the job.

100% agree about the massive AI shift that’s occurring. Is a hardware engineer the right guy to lead Apple? I don’t know. A lot of people here are celebrating an engineer CEO, but engineering isn’t a CEO’s job. Some of Apple’s worst years were under the leadership of CEOs with engineering backgrounds.

Software has always been Apple’s secret sauce and software quality has suffered in recent years. I hope Ternus understands that this is by far his biggest problem. We don’t need even more hardware with problematic software.

 

[djphat2000]

This could very well be the next best passing of the torch from Steve to Tim. But we get Tim to keep the world affairs about as well managed as it could be. Given geopolitical situations we keep finding ourselves in. The right people for both jobs.

 

[smorrissey]

Too much Ado about nothing.