I call BS on the rumors of an Apple television. Will require too many sizes to fit the different room sizes. Large and expensive to ship. Too large for many people to carry home from an Apple store. No real opportunity for a deep ecosystem of customers who will want to buy more and more similar products down the road.
I can imagine many improvements for the AppleTV set top box, but an integrated Apple television sounds extremely un-Apple.
I can imagine many improvements for the AppleTV set top box, but an integrated Apple television sounds extremely un-Apple.