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Thats one way to phrase it.
The other way to phrase it is Sony, Microsoft, Nintendo, etc have historically sold their hardware well below cost because consoles have usually been cutting edge technology out of reach to consumers at the price point needed to make it a toy for children. So yes, they have historically subsidized hardware with their revenue sharing on the software.

Vs when you go out and buy a $1200 iPhone, Apple is making a 30% profit, not a 30% loss.

This simply shows that iPhone is valuable to its buyers also for reasons other than being able to play games on it. Apple makes profit from iPhone as they should. It's much more than a games console / entertainment device.
 
Fortnite is not just a benchmarking tool?
You play a little, see if your device can take it and then move on to something else :)
 
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Think of it this way, you have a walled community, they only allow restaurants that pay the community developers 30% of their total bill, they prevent the restaurants from telling customers that they can come and pick up their food, and they force restaurants to still charge the same price to deliver to that community as every other house.

Now imagine that community also doesn't allow certain restaurants because they want to review all of the menu items from that restaurant while not doing the same for other restaurants...

Now, say you really want something from this brand new sushi restaurant that everyone else is enjoying but you can't because your community sells its own sushi and they don't even let you go get takeout yourself.

Oh, and this walled community controls over 52% of the housing in the country.

Even if it was the best community in the country, a lot of people would still be mad... some people just want to go pick up their own food
Lol. Why did you buy into that “walled” community of restaurants? Oh, now I remember, you said it was because you liked how they were the restaurants that were all inspected for cleanliness so you if and your family didn’t get sick, your credit card and personal information wouldn’t be stolen, etc.
 
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A companies goal (especially a public one) is to make profit. When you deal with them it’s Faustian bargain. Developers aren’t innocent in this. You sign up knowing the rules. They don’t randomly change. Apple has provided an experience to users, its epic that’s throwing a tantrum and wants in it without paying a fee.

And again many people disregard how Apple helped epic and the unreal engine by promoting it publicly for so many years. Epic was perfectly happy paying Apples fees when they were a small company peddling infinity blade IAP. Again a company’s goal is to make profit, Epic got big enough that it’s trying to make even more. It’s in the wrong. I do think it’s cute that you think Epic has a soul though Hon.
Ah yes thank you for that rudimentary explanation of how business works, I had plum forgotten that companies try to make money! Please. This Apple apologist strategy from all of you on here is becoming tiresome and predictable. I don’t give a **** about Apple OR Epic, but I do when it comes to Apple screwing over any developer who happens to utilize Epic’s Unreal engine because they’re pissed Epic is publicly squabbling with them. Wanting to punish smaller devs who just happen to use their rival’s technology to build apps (that make Apple money btw) is literally the definition of a monopoly. It’s sad how you don’t see that, but Daddy Tim appreciates your blind allegiance all the same. You should be getting your check in the mail sometime next week.
 
EPIC's pain is the 30% fee (which it wants reduced).but since it knows it can't play fair on that front (Every store has a right to decide their business strategy). they are raising issue of alternate App Store & access to core iOS internals. which is absurd. if Apple has to give in to that, it will open a Pandora's box.

In Android, many developers distribute apps via their own website as app files, but who guarantees what goes inside that apk? Today's phone is a treasure box. There have been several instances where Apps (with malware) were found stealing credentials & private information on Android phones. There's a reason why Google had to introduce "Play Protect" and a bigger reason why people using android phones avoid installing anything from outside the store.

There have been instances where people lost millions when malware in the guise of games was installed on their phones. Even Fortnite had similar issues after being distributed with malware. Just think of the opportunities it will open for the "Technical Suport Scamsters".

Are you willing to bargain with your security & privacy for the sake of a game? well, I am not. down with EPIC. Enter PUBG.
 
This was never a fight Apple anticipated nor asked for from a company that had bolstered with and followed the rules for years and years suddenly to throw their arms up and bring about a sudden child minded revolt with little to no regard for the companies joint past history or what it would directly effect in its wake. On top of placing a backdoor payment option they also did the following.......

“On June 30, 2020, Epic’s CEO Tim Sweeney wrote my colleagues and me an email asking for a ‘side letter’ from Apple that would create a special deal for only Epic that would fundamentally change the way in which Epic offers apps on Apple’s iOS platform,”

The fact Epic thought Apple would even entertain such a notion tells us everything we need to know about the Epic mind set ie ME ME ME ME ME. WHY NOT ME?? BOW TO ME AND ME ALONE I SPESHUL!!
 
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I did not update my IOS on my Apple iPhone! APPLE DID IT AGAINST MY WILL AND REMOVED ALL MY 32 BIT APPS AT THE SAME TIME, WITHOUT ANY OTHER OPTION! This has to have happened to other iPhone users with battery issues, not just me.



Simple not true. Most Android users never ever install the latest OS, nor do they force an update to anyone that loses them apps.
Most Android users dont even get the chance to update their OS on their phones so weak argument. I have never had an iOS update install without asking me first. I dont select auto update in settings
 
I think Apple will flounder in the gaming market, not just because of this App Store debacle but also because it won't allow direct exposure of GPU hardware to developers who want/need bleeding edge capability. No CUDA, no Crossfire, you just have to trust Apple to handle it all for you. This walled garden approach is of course Apple's famous and allegedly successful strategy but in this area, and in machine learning, it may be its downfall.

There's a lot that could be said about the ironies of this case between Apple and Epic, but self censorship precludes me for stating them all here.
I don't think even Microsoft or Google (android) encourages "direct exposure of GPU hardware who want/need bleeding edge capability". No one sane writes directly to hardware if they can avoid it.

As for CUDA and Crossfire, given that Apple is going to its own flavor of ARM chip which has a built-in GPU that kicked butt even in emulation (can you say "Shadow Of The Tomb Raider", neighbor? :p) why would Apple support something that may not even be comparable with Apple silicon?

A walled garden approach makes for better integration of hardware and software to a level Microsoft wishes it had and is Business as Usual in the console market (ie you aren't likely going to see a Mario game on anything but a Nintendo console). Let's face reality. PC gaming is dying with Windows based games (that aren't ports) being in much the same boat Macintosh games were in the 1990s as far as the brick and mortar stores are concerned (ie it's there and the selection is kind of pathetic.) Note i am NOT saying PC gaming is going to die completely but it is no longer the big man on campus in terms of games it was. That honor goes to the console and mobile markets.
 
Epic gives them chump change compared what that the iOS store brings in as a whole - caving or reducing the 30% rule is how the dominoes start to fall. Apple isn't going to jeopardize that revenue stream which has larger ramifications.
 
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Still wanna know how Deca games have got away of having a direct payment method in there games and hasn’t been removed from the App Store
 
Haha.. This is a really just a minor victory for Tim Apple and co.
The long game is gonna go in Epic's favor because court and consumer protection are just about to start frying Apple.

Apple built the App store from the ground up, it is the greatest digital marketplace I've ever experienced. I am glad to buy apps through it. I always feel confident that my payment information stays safe and it couldn't be easier than paying just looking at the phone.

However, one can argue that other stores should be allowed. Question is, will anyone use them? Apple's store is awesome.
 
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The real question is the know if we consider that Apple has unfair use of monopoly on applications running on iOS (and on macOS) or if the competition with Android (and soon with Chinese OS'es) is sufficient to consider that customer still have the choice to choose a non iOS solution.
 
And how, precisely, do they sell directly to consumers on iOS?

They don’t, it’s not an option on iOS. If customers want to be able to purchase from Epic directly they have to choose a different platform, that’s not the model Apple uses.

There is precedent for this outside Apple and the iPhone. For example in the US multiple states have prohibitions on direct sale of alcohol to consumers, and others have restrictions.
 
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Well if Apple looses in court over this nothing is stopping Apple to start charging for all the development tools and software and not to mention all the staffing the 30% cut actually covers.

Thanks a lot Epic. You might have just started a negative precedent on all this. You are being greedy and it will probably backfire on you by effecting every single developer in the world.
 
If in the very narrow chance the Eu/ Epic or whatever force apple to change their stance I can imagine that whatever Appstore is available is ridiculously crippled. Api access diminished and cant access the wider benefits of the system (faceid, url routing etc...). And any in app payments cant be made if the app originated in the app store.

It will end up being a waste of everyones time.

(well that's what i would do if I were Apple).
 
So Epic break the rules with one app, and their entire portfolio is suspended?

Apple may have had a case to pull Fortnite, but there is no justification for the other apps, and this latest over-reaction will almost definitely portray Apple in a ngative light to customers and legislators.

I would think that Epic, Microsoft et al are quite happy with Apple's, "we are the biggest bully approach".
 
Well if Apple looses in court over this nothing is stopping Apple to start charging for all the development tools and software and not to mention all the staffing the 30% cut actually covers.

Thanks a lot Epic. You might have just started a negative precedent on all this. You are being greedy and it will probably backfire on you by effecting every single developer in the world.
Are you aware of the fact that Apple sold that many iPhones just because of the apps? Without Instagram, Twitter, SnapChat, WhatsApp, Facebook and all the other apps Apple would be some kind of Blackberry today and Blackberry itself would still exist.
Apple stock would probably be somewhere around 600 billion dollars. Those 2 trillion dollars just wouldn‘t exist without the developers.
 
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Stores always take a cut. You sell Fortnite at Walmart, they take a cut. You sell in-app purchases in the App Store, then Apple is totally reasonable to want a cut. If you think you can thrive without the marketplace/middle-man, then by all means sell direct to consumers...but don’t try to have your cake and eat it too, using someone else’s marketplace but bypassing them in sales.

I agree in that if someone sells their in-app purchases through the marketplace infrastructure provided by Apple, Apple can take a percentage. Epic wanted to provide an alternate merchant infrastructure such that their customers are not making in-app purchases through Apple's marketplace, but rather their own. This should not be seen as a bad thing, but a good thing for consumers - ie, choice.

Now the counter to this argument is normally "well don't provide your app through the App Store". To which a response would be: The fact that Apple force people to sell their iOS apps through Apple's own store are actively block alternative stores, should raise monopoly questions in itself. At least Android devices can install from other sources.
 
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So Epic break the rules with one app, and their entire portfolio is suspended?

Apple may have had a case to pull Fortnite, but there is no justification for the other apps, and this latest over-reaction will almost definitely portray Apple in a ngative light to customers and legislators.

I would think that Epic, Microsoft et al are quite happy with Apple's, "we are the biggest bully approach".

Epic knew very well the consequences.

It’s a shame Apple wasn’t allowed to pull support for the unreal engine as well. I am guessing Apple may have made that threat knowing that it would never have been approved in court, but they probably still took some thrill in lobbing a grenade into the tent just to watch everyone scatter and reconsider their allegiance to Epic.
 
Imagine a shopping mall. Shops have to pay to the owner of the shopping mall. What epic is asking for is to build its own shopping mall with the shopping mall and not have to pay the rent.
 
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