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Stores always take a cut. You sell Fortnite at Walmart, they take a cut. You sell in-app purchases in the App Store, then Apple is totally reasonable to want a cut. If you think you can thrive without the marketplace/middle-man, then by all means sell direct to consumers...but don’t try to have your cake and eat it too, using someone else’s marketplace but bypassing them in sales.
Except when Apple decides you don’t have to offer IAP. Except for all the apps on the App Store that are “free”. Let’s see how many iPhones Apple sells with only 1st party Apple apps on them.
Apple doesn't need Epic, and Epic doesn't need Apple (though to what degree for each is debatable). At the end of the day, the consumer has just lost choices for where to play the game. The revenue will just go to other platforms.
Which is why neither backed down. If it’s a 3rd party Apple needs on its platform it makes deals.
 
Do you think Apple should make $0 on the AppStore? That's stupid. Let's do the same to every other digital storefront, retailer, food place, clothing etc. They don't need to make money.

Did I say I thought they should make nothing? Pretty sure I did not. Little thing called competition. Just like if I want to buy my iPhone somewhere cheaper, I can. iPhone are computers now and to important to daily life for one company to have total control over how I use it and where I can source content for it.
 
It's time for 3rd party developers to remove their Apps from the Apple store, it'd be interesting to see Apple losing major 3rd party apps and see if they still insist on the 30% greedgate.

iPhone without 3rd party apps is dead, anyone thought about that?
 
Did I say I thought they should make nothing? Pretty sure I did not. Little thing called competition. Just like if I want to buy my iPhone somewhere cheaper, I can. iPhone are computers now and to important to daily life for one company to have total control over how I use it and where I can source content for it.

think you want an android
 
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Can someone explain to me why Epic's position is valid given that they are 100% OK with Microsoft and Sony taking the exact same 30% cut on Xbox and Playstation?

I've heard the vague claims that they have a strategic partnership and it's different... The only difference I see is that MS and Sony HAVE TO sell their game consoles at a loss to attract enough marketshare. OTOH, Apple is able to make devices that they can sell for not only a profit, but the biggest profit margin in the industry. iPhone and iPads sell themselves and have since their inception.

Just because Apple is able to make a device that people want to buy w/o massive incentives, why should that allow Epic to want a bigger piece of the pie than the 70% they're getting from Microsoft and Sony? Doesn't Epic understand that the gigantic marketshare and gigantic user base on iOS devices is a massive benefit to them already? Why are they OK w/ subsidizing Sony and MS's losses on their consoles by taking only 70%, but are demanding 100% of the revenue from Apple?
 
Do you think Apple should make $0 on the AppStore? That's stupid. Let's do the same to every other digital storefront, retailer, food place, clothing etc. They don't need to make money.

There's a possible middle ground between 0$ and 1.5 billions $ / month collected off developers by the 30% tax mafia run by a few execs with no limit in hubris, only vaguely fearing China.
 
Apple doesn't need Epic, and Epic doesn't need Apple (though to what degree for each is debatable). At the end of the day, the consumer has just lost choices for where to play the game. The revenue will just go to other platforms.

Indeed.

80% of Fortnite players are on console anyway. iOS is actually a little piece of the pie. Even less since Apple takes 30% from that.
 
Did I say I thought they should make nothing? Pretty sure I did not. Little thing called competition. Just like if I want to buy my iPhone somewhere cheaper, I can. iPhone are computers now and to important to daily life for one company to have total control over how I use it and where I can source content for it.

Yet Epic aren’t arguing this case on the percentage that Apple takes. Epic are arguing that they shouldn’t have to pay Apple anything full stop.

Epic want to host their free app and payment store on Apples systems then bypass Apples payment systems.

At no point have they been discussing a reduction in percentage.
 
Do you think Apple should make $0 on the AppStore? That's stupid. Let's do the same to every other digital storefront, retailer, food place, clothing etc. They don't need to make money.
But Apple doesn’t charge everyone on the App Store. Why should Apple make money from Epic but not Netflix other than it’s Apple’ s store and they get to make the rules (which isn’t really a good argument).
 
Did I say I thought they should make nothing? Pretty sure I did not. Little thing called competition. Just like if I want to buy my iPhone somewhere cheaper, I can. iPhone are computers now and to important to daily life for one company to have total control over how I use it and where I can source content for it.

..so don't buy an iPhone. It's that simple. They are not the only company that makes smart phones.

Why not complain you can't play smash brothers on Xbox?
 
There's a possible middle ground between 0$ and 1.5 billions $ / month collected off developers by the 30% tax mafia run by a few execs with no limit in hubris, only vaguely fearing China.
Yet Google, Nintendo, Sony, Microsoft have the same 30% rule. That's not mafia that's industry standard. The difference is some other companies allow ways to circumvent the stores. Apple doesn't and its a selling point. You want to be on iPhone you play by the rules. You want to be on PSN you play by the rules.

Why isn't Epic up in arms you can't sideload Fortnite on a playstation?
 
The big issue here and the primary complaint is....the App Store is a monopoly.
Time will tell if a court agrees, but the Fortnight app was only fodder for the cannon.
 
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