So let's cut to the chase: yes, Apple could have compensated for the Notch, either by hardware design or using software. But after years of slamming Samsung for copying from Apple's design, do you think Apple was going to walk into the crap storm Samsung would throw at them for copying their edge to edge look? No, that was not going to happen. Apple, one way or another, was going to differentiate itself from Android phones, specifically Samsung. Previously, Apple had the Home Button. Many complained and wanted it gone, but it made an Apple phone instantly recognizable in a world of same-same Android clones. In a few more years, Homey will be gone. He had a good run, but whether or not Apple could have included TouchID under the screen, he knew his days were numbers. He'd already been converted to a haptic feedback area on the iPhone 7 and 8 models. The new king is the Notch. And it probably ain't going away any time soon. Come the quarterly sales report that will include the iPhone X, we'll see if most consumers bent the knee or not. I think they will if FaceID is as good a version 1 product as it was on the iPhone 5S.