Steve's distinctive keynotes is in a sense part of the Apple brand. Even so, while I realise it's unlikely I'd have a figurine made of me, I'd rest easier knowing that a great big company was helping to put a stop to it, as I doubt it's in the family's wishes, or that they'd get a penny from the company making those creepy things.I'm no lawyer. But I can't see how Apple can claim to "Own" the likeness of it's sadly deceased founder.
While they've clearly done work to make it realistic, making an unauthorised figurine of a dead person is pretty disgusting, especially when there are living relatives who doubtless weren't consulted, wouldn't get any money for the likeness, and probably don't want it made in the first place. It's exploitative, plain and simple.