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Earlier this year, a supply chain report said that Apple plans to make all of its iPhones with an OLED screen by 2019. Apple was believed to be preparing to adopt OLED panels for 60 million units of the "iPhone 8" in 2017, and then the company would double the adoption of OLED panels in 2018 before wholly transitioning to OLED-only iPhones in 2019.

In a report by Nikkei today, that timeline has been bumped up slightly based on two industry sources, who said that Apple is planning to use OLED displays "in all new iPhone models launched from the second half of 2018."

iphone-8-sensor-bar-mockup.jpg
iPhone 8 rendering via Benjamin Geskin


Not only that, but one source said that Apple is "tentatively" looking to debut three iPhone models next year, and all would use an OLED display. That would be in contrast to the trio of iPhones coming in 2017, two of which are expected to still use LCD screens and one of which will be the first iPhone to transition to OLED, the so-called iPhone 8.
Apple is planning to use advanced organic light-emitting diode displays in all new iPhone models launched from the second half of 2018, according to two industry sources.

One said that Apple is tentatively looking at releasing three new models next year. Apple did not respond to an email seeking comments.
Rumors about the "iPhone 9" started in May of this year, when a report predicted Apple would debut the 2018 iPhone in two OLED screen sizes: 5.28-inch and 6.46-inch. The supply chain is also believed to be starting to eye production of the iPhone 9, with LG Innotek planning to begin production of flexible printed circuit boards in 2018 in hopes of becoming a main FPCB manufacturer of Apple's 2018 iPhone.

In today's report, Apple is said to have already begun designing the new iPhones coming in 2018, "but its plans are subject to change," as usual depending on various market factors and component quality discovered through the production process.

The sources also cited concern over Apple's shifting to OLED-only models as soon as 2018, considering that only one company -- Samsung -- is a reliable source of manufacturing for the technology. Apple is already said to be looking into diversifying its OLED display orders, however, including potentially investing in a major LG Display OLED plant with production estimated to begin in early 2019.

Samsung will be the sole supplier of OLED displays for the premium iPhone 8 in 2017, but Nikkei's sources didn't know how much that might change in 2018. With suppliers like LG Display still not predicted to gear up on OLED production until 2019, Samsung is likely to remain at least a major OLED source for Apple in 2018.
Samsung Display declined to comment. It is unclear whether Samsung will remain the exclusive OLED supplier in 2018 even though other rivals are still struggling to churn out OLED panels for smartphones. Apple usually prefers more than one supplier for a single component. The two companies are also locked in fierce competition in the global smartphone market.
Suppliers JDI and Sharp will continue to supply LCD screens for iPhones like this year's "iPhone 7s" and "iPhone 7s Plus," which are expected to be sold well into 2019, "although demand could fall with the arrival of OLED iPhones." One Sharp executive speaking to Nikkei contrasted the site's first two sources, saying it's "not likely" that Apple will switch to OLED screens for every new iPhone launching next year.

A 5.8-inch OLED display has long been a rumor for the 2017 iPhone 8, and it's also expected to be a screen with an edge-to-edge design thanks to drastically reduced bezels. Recently, analyst Ming-Chi Kuo predicted Apple will omit Touch ID from the iPhone 8, and then a report by Bloomberg said Apple is working on an "improved" facial recognition system to replace Touch ID in the tenth-anniversary iPhone.

Article Link: Apple Planning to Launch Three New OLED iPhones in 2018
 
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Why Apple come so late to the OLED technology?

They were investing in an alternative technology (to OLED) years ago... A definitive failure?

No body has told this story yet...

It is a shame how old iPhones look compared to Samsung hardware...

The iPhone 8 at more than $1,000 for a piece of hardware similar (but one year later) than the Galaxy 8 is ridiculous.
 
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to much smoke so far for them not to have an idea that they got something cooking for next year.

I think whatever OLED phone we get this year will be a 1 year 10th anniversary model. Next year we get 2 new sizes and this year's current model.

Do you have any idea how expensive it is to plan, design and manufacture factory robots and devices which are made to produce iPhones for only one years model? No way Apple is going to do that!
One special iPhone for one year = no profit! Except they're going to ask €1500+ for it.
 
This is the problem they're going to have if indeed they do release and iPhone 7s, 7s Plus and '8' this year. You'll have this 3 iPhone line up that'll need updating every year, and at some point they're going to have to bring it back down to two. Is it really worth it for the sake of this 'special' iPhone this year? At what point does it just become a normal iPhone? They can't have one special iPhone that's better than the other two, every year.
 
This is the problem they're going to have if indeed they do release and iPhone 7s, 7s Plus and '8' this year. You'll have this 3 iPhone line up that'll need updating every year, and at some point they're going to have to bring it back down to two. Is it really worth it for the sake of this 'special' iPhone this year? At what point does it just become a normal iPhone? They can't have one special iPhone that's better than the other two, every year.

They can if it's ~$1499 yet still sells well :) ie "iPhone Pro" a separate product line so to speak. I'm not convinced it will happen yet but it seems plausible.
 
This is the problem they're going to have if indeed they do release and iPhone 7s, 7s Plus and '8' this year. You'll have this 3 iPhone line up that'll need updating every year, and at some point they're going to have to bring it back down to two. Is it really worth it for the sake of this 'special' iPhone this year? At what point does it just become a normal iPhone? They can't have one special iPhone that's better than the other two, every year.

Apple have done this multiple times with Macs. They bring out a new model that is expensive because of new features. They keep around the old model for affordability reasons until the new one can come down in price. They are not committing to 3 models every year.
 
Aren't we a bit early with the iPhone 9 rumors, up until a month ago we didn't even know what final design Apple would give the iPhone 8.
 
This is the problem they're going to have if indeed they do release and iPhone 7s, 7s Plus and '8' this year. You'll have this 3 iPhone line up that'll need updating every year, and at some point they're going to have to bring it back down to two. Is it really worth it for the sake of this 'special' iPhone this year? At what point does it just become a normal iPhone? They can't have one special iPhone that's better than the other two, every year.
I would assume they will release a special 10th anniversary phone this year, that being the iPhone 8, and next year will serve as a "reset" of sorts, with three different size iPhone's of similar specs.
 
Why Apple come so late to the OLED technology?

They were investing in an alternative technology (to OLED) years ago... A definitive failure?

No body has told this story yet...

It is a shame how old iPhones look compared to Samsung hardware...

The iPhone 8 at more than $1,000 for a piece of hardware similar (but one year later) than the Galaxy 8 is ridiculous.

Thanks for the LooooL, please keep going!
 
NEWSFLASH - iPhone 15 will use a photon display displaying a gazillion colours, DNA touch ID, x-ray vision, holographic projector and of course a 12MP camera with 25 lenses.

Do these "analyst" guys just sit there making this stuff up?
Best post ive seen this year :)
 
NEWSFLASH - iPhone 15 will use a photon display displaying a gazillion colours, DNA touch ID, x-ray vision, holographic projector and of course a 12MP camera with 25 lenses.

Do these "analyst" guys just sit there making this stuff up?

You can have that "X-Ray vision", but I don't like the idea that 5-10% of Apple users will end up getting cancer by age 35 and later :p
 
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