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This is the problem they're going to have if indeed they do release and iPhone 7s, 7s Plus and '8' this year. You'll have this 3 iPhone line up that'll need updating every year, and at some point they're going to have to bring it back down to two. Is it really worth it for the sake of this 'special' iPhone this year? At what point does it just become a normal iPhone? They can't have one special iPhone that's better than the other two, every year.

They won't need 3 phones next year it will just be the 8 and the 8 plus both OLED phones. Very simple. This 3 phone Sept is a one off.

That said after having the S8 for 3 months (and sold it cause i prefer iOS) I'm a true believer of the OLED screen, it is absolutely BEASTLY, the colour reproduction and sharpness is second to none. I will outright say I'm willing to pay whatever price for a bezel less OLED iPhone.
 
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These are planned many years in advance, so this makes sense (but jeez, let us get the 2017's out).

Would love the idea of bezel-less SE sized, regular iPhone size and a > 6' screen Plus size with the same hardware capabilities...take me to that future.

If they're getting rid of touch id how is that going to work with Apple Pay?

I still think that rumor will prove false - Touch ID is too foundational to the experience to not have it. You can't have everyone holding up and looking in their phones to unlock / ID them all the time - people would go back to unlock codes. As someone else mentioned you can put Touch ID on the side of the phone or the power button (Sony), not as good as in the screen but usable.
 
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It is mature enough from the first day... years ago. There is nothing wrong with the OLED displays of Apple's competitors.

No it never was. OLED has matured orders of magnitude over the past 4 years, and the cost of manufacturing has plummeted dramatically. More to the point, it's not just OLED, but the many layers of in-line sensors tied into the display that have delayed Apple's entry into using it.
 
Seriously, nobody cares.

Apple generally employs new technology when it is ready for prime-time, reliable, and available in the quantities (and price) that Apple requires.

They're still late because OLED has been around for some time and matured enough for Apple to take advantage of.

It's one thing to wait for technology to be mature and it's another to wait and miss out. Waiting for something that's reliable is reacting, not being proactive in the market leading the way. Perhaps if OLED prices went down, they could have used them a year ago. OLED has been invented, according to wiki, in 1987. Philips, I believe, started using it commercially in 2009.

That's a long time for Apple to sit and drag on.
 
Did it hurt them? Nope. Were the iPhone 6 and 7 great without it. Yup. As always, coming "late" isn't a negative if your entrance is with the most entrancing woman. And I expect the iPhone 8 to be hubba, hubba, "total package" great.

'hubba, hubba' great? I don't care how pretty it looks. All I care about is the practicality of the phone with looks being secondary. Of all the iphones Apple made, the SE was the most practical design for good reason. The industrial design for iPhone 6 and later didn't look right based on 'reactionary' approaches they made.

What Apple does is 'vanity' design and functionality last. That's a problem. It should be the other way around. If it's crap under the hood and sitting there looking pretty, I ain't touching it. Anyone who goes for the looks alone is shallow.
 
'hubba, hubba' great? I don't care how pretty it looks.

No. You missed the meaning of "hubba hubba great." Like with people, looks is just one factor in a product too. "Hubba hubba great" is when the person or product is the total package, as I said, but you apparently were too anxious to post a response to me to get that far in my post.
 
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so it begins

winning

take my money.

blah blah blah.

So will OLED Screens really draw more customers to an already saturated market?
 
NEWSFLASH - iPhone 15 will use a photon display displaying a gazillion colours, DNA touch ID, x-ray vision, holographic projector and of course a 12MP camera with 25 lenses.

And still 2 GB of RAM :D
[doublepost=1499352973][/doublepost]
No. You missed the meaning of "hubba hubba great." Like with people, looks is just one factor in a product too. "Hubba hubba great" is when the person or product is the total package, as I said, but you apparently were too anxious to post a response to me to get that far in my post.

It's not going to be the total package if it's missing TouchID...
 
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So will OLED Screens really draw more customers to an already saturated market?

No, but edge-to-edge displays will. This feature is shaping up to be the next big industry push. It won't be tough to sell people a phone that is the same size as the one they have, but has a ~1" larger display (or alternatively, a phone that is smaller but gives up nothing in terms of screen size).
 
Dear Apple I need a 5.8 OLED I phone 8 in Gold with no home button and 256GB thanks.
 
They're still late because OLED has been around for some time and matured enough for Apple to take advantage of.

It's one thing to wait for technology to be mature and it's another to wait and miss out. Waiting for something that's reliable is reacting, not being proactive in the market leading the way. Perhaps if OLED prices went down, they could have used them a year ago. OLED has been invented, according to wiki, in 1987. Philips, I believe, started using it commercially in 2009.

That's a long time for Apple to sit and drag on.

Ok. Sounds like you have inside knowledge about Apple's requirements and plans. Perhaps you can share what they are, particularly about their manufacturing needs with incredibly fast iPhone ramp-up (especially in the first quarter), price requirements, and how that correlates with display yields and maturity. You might also comment on Apple's display panel specification requirements and how exisisting displays have aligned with those requirements over time. And with all of that, you might comment on display vendors being able to reliably produce and deliver such panels without interruption.
 
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That would be in contrast to the trio of iPhones coming in 2017, two of which are expected to still use LCD screens and one of which will be the first iPhone to transition to OLED, the so-called iPhone 8.
I was hoping for OLED on the iPhones in 2015 after the Apple Watch was announced. Competing flagships had been using this technology for even longer. Now, two years later, and we'll be lucky to get one iPhone with OLED, one.

This just isn't like Apple, which has historically been on the cutting-edge of display tech (iPhone 4, Retina MacBook Pro, Retina 5K iMac, just to name a few past examples).
 
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Thanks for the LooooL, please keep going!
Actually I am asking my self similar questions. What hardware feature will justify the premium price ($1000) Samsung can make and oled for $750. Just asking on a hardware comparison how will apple jusitify that premium when Samsung did(oled) for less at first I was convinced touch id built into the scree would be the Premium feature, but with that becoming less and less likely an oled screen for ~350 is not compelling.
 
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Analysts weren't really taking a risk when they made this prediction were they, considering the iPhone 8 will step down a tier to make way for the 2018 8S (or whatever it will be called).
 
Why Apple come so late to the OLED technology?

They were investing in an alternative technology (to OLED) years ago... A definitive failure?

No body has told this story yet...

It is a shame how old iPhones look compared to Samsung hardware...

The iPhone 8 at more than $1,000 for a piece of hardware similar (but one year later) than the Galaxy 8 is ridiculous.

The alternative technology is further to production than they likely expected. Hence, OLED is likely their go to until microled is ready.


And please, the average person cannot tell the difference between OLED & LED, nor will they ever know.
 
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Apple has took LCD as far as it can take it.Now it's Right time to switch to OLED.its matured enough.

The maturity isn't the factor for Apple using OLED. Apple likely has been researching/developing with OLED long before rumors were surfacing. It's the yield issues they encountered for obtaining the mass quantity required to have them manufacturered, which was purchased from Samsung for 70 million panels and Apple attempting to integrate the home button into the OLED display, which has been problematic on its own, which evidently caused a delay.
 
What Happens when People don't shave for a few days? Or women with long hair have a different hair style, that covers part of the face for one day? When you have the phone in your bicycle mount, when you have sunglasses on.. different brands/styles of sunglasses... I often need to use my phone when wearing a Motorcycle Helmet.
I'd say there are more people wearing gloves than wearing motorcycle helmets. Point being, yes, motorcycle helmets are an argument against using only facial recognition but not a decisive one. If motorcycle helmets (or any kind of face covering, from surgical mask to ski mask) present the only major case when facial recognition definitely doesn't work, then that won't stop Apple from relying on facial recognition only, the same way fingerprint recognition not working with gloves did not stop them from relying on fingerprint recognition only.
Too many variables, and people are not going to train the phone for every circumstance. In my guess, I reckon most people only train 2-3 finger prints right now.
I'd say most people train four fingers: For one-handed use, you pretty much need to use the thumb for fingerprint recognition, thus for one-handed use with both hands, you need to train both thumbs. For use while the phone is sitting on a surface or a holder, the index finger is the best finger to use. Thus, to be able to use both hands in such situations, you need to train both index fingers (some people might use a different finger, eg, the middle finger for the latter use case, but that's still two fingers).
 
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The reason why Apple hasn't adopted OLED is due to cost, lifespan, consistency, and scalability.

1. Cost - It costs more
2. Lifespan - Blues have less life and OLEDs are known for burn ins
3. Consistency - Difficult to get consistent display quality. Look at S8 red tinge color.
4. Scalability - OLEDs are scarce. Reports are showing that Apple is having a hard time acquiring enough displays

No other display technology hits all those marks. The reason why we're getting an OLED iPhone now is because Apple believes all those marks has been resolved.

We have OLED for the Apple Watch and 5K for the iMac because those are LOW volume products. The same could be said for competing Android phones with OLED. Android phones are LOW volume compared to the iPhone. You never hear about an Android phone outstripping the world's supply of displays or NAND.

Yes, Apple is late to the game, but it's much more difficult to ship upwards of 40M iPhones vs something like 1M Google Pixels.
 
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This is the problem they're going to have if indeed they do release and iPhone 7s, 7s Plus and '8' this year. You'll have this 3 iPhone line up that'll need updating every year, and at some point they're going to have to bring it back down to two. Is it really worth it for the sake of this 'special' iPhone this year? At what point does it just become a normal iPhone? They can't have one special iPhone that's better than the other two, every year.

I expect they are moving away from tick-tock

https://www.thoughtsonapple.net/single-post/2017/06/04/Post-9-iPhone-8-the-year-it-all-changes
 
. . . the average person cannot tell the difference between OLED & LED, nor will they ever know.

The difference is pretty apparent with a black background and even more so when in a darkened environment.

sharp-mega-head.jpg


LCD on the left . . . . . . OLED on the right.
 
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