It just makes Apple a little less money to just go worldwide with this and have one set of rules for everyone.
Exactly - that's what the DMA and why Gruber is wrong.
Quite the contrary. It's an attack only on leveraging integration
to lock out competitors - an favour your own "integrated" solution, even if it's (in whatever worse) worse than competing solutions.
It
enables competitors integrating with gatekeepers' products, thereby giving consumers more choice.
Integration does not necessarily require locking out competition - particularly not to the degree Apple is doing it.
This may "work" or stall things for a while.
But what's
not happening in Europe is a major backlash by consumers against the EU commission or legislators, as predicted by some. Apple's playing victim and their
cringeworthy attempts at spreading FUD about the DMA cut little ice with consumers.
Also, Apple is in the business of selling phones - and so does their App Store and Services revenue depend on users that have bought phones. More so than America (see the market share of Android vs. iOS), Europe has been receptive of non-Apple competition in the smartphone market.
Someone will pick up the slack. I've been around several European countries the last few days - and competing manufacturers are (for instance) definitely marketing AI features in the European market. Google, too, has released their Gemini app for EU users. And don’t count out Microsoft, who don‘t have a smartphone, smartphone OS or mobile app store business - but are invested in AI.
Withholding popular features and functionality from European consumers will, over the long run, cut into Apple's hardware sales and market share, especially with younger consumers. It‘s going to hurt Apple.
(Cue armchair CEOs here quipping "who cares?" or that Apple should withdraw from EU altogether. They don’t run publicly listed trillion dollar companies - but some of them do advocate for taking pains just to stick it to the other guy(s)).