All this mess about the "ENTRY TICKET"....who cares?? The MAIN $$$-sucking will be the monthly fee....that's the real way you pay the phone....at least in Italy......2 years COMPULSORY.....
Actually, many italians won't care about national carriers and will take assault of UK and USA stores to buy the iphone at low price and **** the 2-years-contract (if they continue to allow you to activate or SHOULD I SAY
NOT ACTIVATE the contract AT HOME.....noobz

). The only good way to buy an iphone (2g or 3g), in the opinion of many Italians, is this:
1) go to USA (or find a friend/relative), for other purpose of course
2) use the power of the strong EURO against the Dollar
3) buy iphone and don't activate the contract
4) use ziphone (by Italian "zibri") to one-click-unlock the iphone
5) and you're done
Many have done so...and many have done it with O2 UK iphone for RIDICOLOUS 169£ that is 210euros....some people take low cost airlines to london just to buy some iphones

In the end, WE DISLIKE contracts, we are the country of PRE-PAID simcards, no contracts! Our carriers are aware of this so I'm afraid they will force us to sign the contract IN THE SHOP, NOT AT HOME.....but there are plenty of foreign countries to explore
ps: sorry for my English