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How about a 4k Apple TV? Don't tell me it's not mainstream enough, because I would just defer you to BestBuy.com. The everyman is buying a 4k TV in 2017.

Referencing Best Buy as a argument makes no sense.... they are hardly even relevant.

Just because people are buying 4k TV's doesn't mean there is content for them. It is data intensive to stream which blows out peoples data caps.... The amount of content you can access in 4k is minimal... and frankly its not like the quality is going from SD to HD was... we are getting to the point where the human eye can hardly register the difference.

Do people REALLY need to see the contours, peaks, and valleys.... of the PIMPLES you can already see clearly in 1080? I don't think so.

Eventually it will be be more "normal" but that time is not today.
 
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Big announcement? They'll probably spend 5 minutes on stage talking about it, if that. It's not like the entire event is about Amazon Prime Video. Also, why would you blame both sides? The App Store developer tools have been there for quite some time now... the only ones who chose not to use them is Amazon.
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It was Amazon. I sincerely doubt Apple blocked the app from being on the App Store.
I don't think they'll spend more than 5 seconds on it. The Prime Video logo will appear amidst all of the other supported platforms but the applause for prime will be the loudest since it's long overdue. That's it unless they have some kind of partnership with Amazon in the works.
 
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Estimates pin about 15%-20% of U.S. homes to have 4k sets right now. Is that mainstream?

Not to mention the dearth of actual 4K content. Even the Super Bowl wasn't available anywhere in 4K. It nice to demand the release of a 4K Apple TV and all, but there needs to be a lot more actual content first.
 
well
I doubt Apple will spend any more time on it other than showcasing that Prime Video is coming. It's not THAT big of a deal but as a Prime user i'm glad to see most of my services all on one box.

"Alexa, thank Bezsos for pulling his head out of his *****"

and then there was that time Steve Jobs was resistant to put itunes on windows :p
 
It's fairly certain that the reason the app wasn't made before isn't about the app itself or getting it approved by Apple. It's got everything to do with not allowing Amazon to rent or sell movies, or prime memberships through the app without giving a cut to Apple. Maybe they have come to agreeable terms on this. That would be newsworthy because it may apply to others as well. (Vudu etc.)
 
Bigger news seems to be that Apple TV will be discussed at WWDC in some serious way. At last year's WWDC keynote, AppleTV was somewhat of an afterthought, with a pretty lame demo of tvOS2 and that's it.

Maybe new hardware? Maybe more substantial update to tvOS? Maybe more substantial changes to app store rules?
 
Referencing Best Buy as a argument makes no sense.... they are hardly even relevant.

Just because people are buying 4k TV's doesn't mean there is content for them. It is data intensive to stream which blows out peoples data caps.... The amount of content you can access in 4k is minimal... and frankly its not like the quality is going from SD to HD was... we are getting to the point where the human eye can hardly register the difference.

Do people REALLY need to see the contours, peaks, and valleys.... of the PIMPLES you can already see clearly in 1080? I don't think so.

Eventually it will be be more "normal" but that time is not today.
Since most TV isn't finished in 4k to this day, the only thing to really bolster 4k content are movies. So you're right that there is no 4k content currently (aside from streaming 4k original content form Netflix and Amazon) but if Apple finally got their entire catalog remastered in 4k, it would open the floodgates overnight.

And I think you're underestimating HDR that will accompany 4k. It demos well and is actually easier for consumers to swallow than straight 4k.
 
Not sure this deserves a big announcement. Just highlights how bad it was that this hasn't always been available. And yes, I blame both sides.

Exactly.

It reminds me of the Streisand Effect.

Bringing attention to it actually makes it worse!
 
I've started using Prime more than the iTunes Store lately, simply because the Prime app actually lets me stream content over cellular.

Remove the damn WiFi only restriction from iTMS content.
 
I'm assuming this will not be coming to only recently dead 3rd gen apple TV. Even with this update I'm not sure that I'll see the need to jump to the 4th gen.
 
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The App Store developer tools have been there for quite some time now... the only ones who chose not to use them is Amazon.
It was Amazon. I sincerely doubt Apple blocked the app from being on the App Store.
I completely agree, Amazon has an iPhone and iPad Prime Video app, so essentially agreeing to similar app store guidelines as the ATV, the ball was in the Amazon's court all along.

And Amazon also added an Amazon shopping app to ATV and still held back from releasing a Prime Video app, that is idiotic from where I stand.
 
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Maybe someday we will find out what was really going on between Apple and Amazon. Right now it sounds like a pissing contest between two behemoths with the customer in the line of fire.
 
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It was never clear to me who was preventing this from happening, Apple or Amazon. Since it was available on the iPad, it just did not make sense for it not to be on the AppleTV.

If you go by this crowd around here, anything negative is always the other guys fault... so Amazon was totally in the wrong on this one. They clearly just did not want all the revenue they could make by selling this service to upwards of millions of :apple:TV owners... because, you know, Amazon doesn't aggressively chase dollars. With this, they'd rather just do without... to make some kind of point:rolleyes: or as more popularly spun, to sell their own hardware.:rolleyes::rolleyes:

It was Amazon. I sincerely doubt Apple blocked the app from being on the App Store.

Of course, we ignore rumors of Amazon wanting the same discounted deal off Apple's cut (equivalent to the concession that Netflix got) rather than just give so much to Apple right off the top. Why? Because that would imply Apple plays a part in this not happening, and again, it's always got to be the non-Apple entity's fault no matter what.

My suspicions- which are just my own wild speculation- Apple finally decided to cut Amazon a more favorable deal (meaning not demand as much off of the top) and it hit some threshold to motivate Amazon to finally go for it.

If true, the same approach to win:win deals where the non-Apple entities can see enough profit (or non-loss) to go for it too is probably similarly key to the long-rumored Apple subscription service coming to market. I find it hilarious that smaller, much-less-capitalized players can orchestrate streaming service deals while "more-money-than-God" Apple can't get one done. Of course, I know, I know... also not Apple's fault in any way. All the other players just don't want all the revenue that would be made by selling their content through an Apple-branded subscription service to potentially millions of :apple:TV owners... because these players so often tagged as "greedy" in countless threads would rather forgo cash revenue than make the same kind of deal they've made with many other middleman (streaming distribution) players.:rolleyes:

------------------------------------​

What I find most interesting about this rumor is the potential for an :apple:TV (or perhaps just tvOS) segment. I doubt such a segment would cover just this solitary announcement. So I wonder what else will be rolled out for :apple:TV?
 
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I've been a Prime Member for years and I have tablets and such all over my house, including two kindles. But I have no idea what is on Amazon Prime Video. But I suspect it will become a go to App for me once it is on Apple TV.

And by the way, Playstation Vue on Apple TV works much better for me than Sling.com. I don't know how they make the channel switching that fast, but somehow they've done it. I have very fast internet wifi at my house (sometimes around 320 m) so your results may vary.
 
It was never clear to me who was preventing this from happening, Apple or Amazon. Since it was available on the iPad, it just did not make sense for it not to be on the AppleTV.

Who gave in?

Does this mean that Amazon will start selling the AppleTV again?

I feel like the 'deal' was Amazon going 'Oh, man, we're leaving a lot of money on the table' and Apple saying 'Feel free to provide an app'. This was all Amazon's doings.

I guess they had to see for themselves that depriving their customers of choice in an effort to sell their own lame devices didn't quite work out.
 
this is a win for Amazon not for Apple. Amazon Prime video is on pretty much all platforms and device. Its amazon's ads and videos that will be playing.
 
4K support for the next Apple TV is a given. You don't even have to worry about it.

For sure that will happen, but the only thing I'm worried about is how long I'll have to wait for it. Hopefully not too long now it's out of 'hobby' territory.
 
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