Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

Apple to Begin Advertising Push Targeting Windows 7 Launch?

MacRumors

macrumors bot
Original poster
Apr 12, 2001
50,441
11,827
https://www.macrumors.com/images/macrumorsthreadlogodarkd.png

BusinessWeek reports that Apple is expected to begin an advertising push in the near future designed to lure Windows customers considering purchasing new computers due to the launch of Windows 7 on October 22nd. In an interview, Apple senior vice president Phil Schiller notes that the Microsoft launch "presents a very good opportunity" for Apple.
In the coming weeks, Apple is expected to hit those computer buyers with advertising aimed at luring them to its Macs. It will likely make the case that Macs are less susceptible to viruses and are best suited to its popular iPods and iPhones. And look for it to poke fun at Microsoft for making XP owners go through an arduous process to upgrade to Windows 7 -- one that includes backing up all their files to an external drive, reformatting their PC, and then reinstalling all of their old programs, assuming they still have the CDs. "Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?" says Schiller.
The launch of Windows 7 is expected to bring a surge in new computer sales, with many customers having continued using their old hardware rather than upgrading to the much-maligned Windows Vista. Apple, which has recently lowered price points on a number of its computers and introduced Mac OS X Snow Leopard just seven weeks ago, sees itself positioned to attract some of those consumers once again thinking about purchasing new hardware.
That's Apple -- calm, cool, and confident that the tech world is marching in its direction. "We've been through these transitions before, and no matter how you look at it -- it's still Windows," says Schiller. "When all is said and done, the Mac picks up share a bit at a time."

Article Link: Apple to Begin Advertising Push Targeting Windows 7 Launch?
 

idiosyncratic i

macrumors newbie
Oct 7, 2007
26
0
There's not much else they can do, aside from act confident and try to make the most of the situation. I wouldn't be surprised if mac sales (in absolute numbers) went up with so many people deciding it's time to buy a new computer. I will be shocked, however, if mac market share doesn't go down. I personally know too many people who are psyched about windows 7. A lot of people are going to be buying pc's. If phil didn't put on a strong game face, it would be even worse.
 
Comment

jcrMBP

macrumors member
Oct 30, 2006
34
0
Central Florida
It will be nice to see the new iMac, Mini, MacBook, MacBook Pro, and Apple TV announced on October 20th just two days before Windows 7 is released
 
Comment

Winni

macrumors 68040
Oct 15, 2008
3,207
1,194
Germany.
That's Apple -- calm, cool, and confident that the tech world is marching in its direction. "We've been through these transitions before, and no matter how you look at it -- it's still Windows," says Schiller. "When all is said and done, the Mac picks up share a bit at a time."

He only fails to mention that many of the people who will buy a Mac will eventually run Windows 7 on it. Mac sells mostly increased because they can run Windows.

OS X is still a niche platform, and one that is incompatible with almost everything that has the words "enterprise" or "business" on it.

For a lot of the so-called "switchers", the Intel chip and the Windows compatibility through Boot Camp, Parallels or VMWare were the reasons why they could "switch". (Without actually switching. They just bought a second platform with the bundle.)
 
Comment

trip1ex

macrumors 68020
Jan 10, 2008
2,031
410
Yep good time to switch.

It isn't going to be any more painful to switch to OS/X rather than Win7 for XP users.
 
Comment

Lesser Evets

macrumors 68040
Jan 7, 2006
3,504
1,266
I'd take a broad assumption they will launch new iMacs at that time. Probably an awfully incorrect assumption, but a hope nonetheless.

If I were a casual or low end computer user, I would desperately want a Mac to avoid all the time and fuss PCs create through myriad complexity with virus control and all the expensive and cheesy programs needed to purchase just to make the thing functional after purchase.

If I worked in a company with an expensive tech support crew, I wouldn't give a crap and get whatever I wanted for the job: someone else is paying and supporting all that crap.

If I was a gamer wasting my life trapped in non-productive play, I'd get a PC.

And that's probably how it all falls down in purchasing groups. People know what Apple offers, but the layman looks at price tag of the computer, not at the price tag of the final tally when the two platforms become even with protection and function. And even then, they don't see the time wasted enslaved to a PC as they try to figure it out--time better spent earning dough or being with family or enjoying life or using the computer as desired.
 
Comment

StuBeck

macrumors 6502
May 6, 2008
378
144
There's not much else they can do, aside from act confident and try to make the most of the situation. I wouldn't be surprised if mac sales (in absolute numbers) went up with so many people deciding it's time to buy a new computer. I will be shocked, however, if mac market share doesn't go down. I personally know too many people who are psyched about windows 7. A lot of people are going to be buying pc's. If phil didn't put on a strong game face, it would be even worse.

I think a great move for them would be to include an option to have Win 7 pre-installed on a Mac. A lot of people are going to want to buy a new computer, but not want to move all the way to Windows. If they can say "hey, we understand changing is difficult, here, buy a Mac that comes with both, and you can make the transition easily" it could work out pretty well.
 
Comment

andylyon

macrumors 6502a
Jul 23, 2008
772
15
I think Apple will try and steal Microsoft's thunder and release the new iMac's on the 22nd.

AnDy
 
Comment

RonD69

macrumors member
Sep 14, 2008
80
7
Hoping not the same campaign

I hope this latest round of ads from Apple to counter the Windows 7 launch isn't just another MS bashing. Give us real choices by offering actual product line updates. I love Apple products, but it seems they're resting on their laurels.
 
Comment

rwilliams

macrumors 68040
Apr 8, 2009
3,643
733
Raleigh, NC
In the coming weeks, Apple is expected to hit those computer buyers with advertising aimed at luring them to its Macs. It will likely make the case that Macs are less susceptible to viruses and are best suited to its popular iPods and iPhones. And look for it to poke fun at Microsoft for making XP owners go through an arduous process to upgrade to Windows 7 -- one that includes backing up all their files to an external drive, reformatting their PC, and then reinstalling all of their old programs, assuming they still have the CDs. "Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?" says Schiller.

Maybe I'm missing something here, but isn't this pretty much what most Mac power users recommend for installing any operating system? Backing up, and then performing a clean install?
 
Comment

JohnCalvi

macrumors newbie
Aug 25, 2009
11
0
Calvi, France
upgrading to Windows 7 from XP

Why go through all that hassle making back ups?

Much easier to buy a copy of Vista to install over XP, then buy a copy of W7 and upgrade again !!

Having switched to Mac in 2007, I'm going to miss out on all that fun
 
Comment

pdjudd

macrumors 601
Jun 19, 2007
4,037
65
Plymouth, MN
Maybe I'm missing something here, but isn't this pretty much what most Mac power users recommend for installing any operating system? Backing up, and then performing a clean install?
Not really. We always recommend doing a backup, but most people just recommend the upgrade route to maintain all of their settings. The clean install is overkill for most people. Heck - there is a reason that "Upgrade" is the first option listed on the OS discs - its just more convenient. The only reason you should do a clean install would be if your computer was already having issues. Otherwise it ends up being more work than necessary.
 
Comment

3D0G

macrumors regular
Oct 7, 2009
100
0
It would help if Apple updated its product line. It's been quite a while and none of these rumored updates has happened.

Stuff seems to be getting a little stale. Come on, Apple, please!!!
 
Comment

AidenShaw

macrumors P6
Feb 8, 2003
18,663
4,658
The Peninsula
Yep good time to switch.

It isn't going to be any more painful to switch to OS/X rather than Win7 for XP users.

Incorrect for the majority of users....

"Windows Easy Transfer" (http://windows.microsoft.com/en-us/...ansferring-files-and-settings-from-another-pc) will copy files and settings from the XP system to the new Windows 7 system.

Most users only have a few applications outside of what the OS provides (Photoshop Elements, for example), so installing those is fairly simple. There are new versions of Elements out anyway, so many will upgrade for the new features even though most old software works fine on Windows 7.
_____

The techy geeks here on MacRumours (and similar techy PC-geeks) tend to have more applications and more special setups than the average user - so your comment is a little more accurate there.

However, those people would also be the ones faced with repurchasing or finding replacements for all of the PC apps that they use.
 
Comment

mBox

macrumors 68020
Jun 26, 2002
2,309
63
Yep good time to switch.

It isn't going to be any more painful to switch to OS/X rather than Win7 for XP users.
funny, even with OS X upgrades, we tend to init all hard-drives and re-install all software just to avoid issues. mostly Adobe and Apple high-end software though.
 
Comment

avigalante

macrumors 6502
Feb 18, 2007
425
15
New York City
I would not be surprised if Apple held a special media event (showcasing new MacBooks, iMacs, etc.) on 10/22 to counter the release of Windows 7.
 
Comment

MD5Hash

macrumors member
Sep 30, 2008
79
0
عمّان, ا&#1604
"Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?" says Schiller.

Because I actually want to play games that can use DirectX acceleration. Does that answer your question, Pauly?

I'll buy one of your beautiful aluminum computers, but then I'm just wiping the hard drive and natively installing beautiful, EFI-enabled Win 7.
 
Comment

shady825

macrumors 68000
Oct 8, 2008
1,845
72
Area 51
It would help if Apple updated its product line. It's been quite a while and none of these rumored updates has happened.

Stuff seems to be getting a little stale. Come on, Apple, please!!!

Even just the news lately on MacRumors has been kinda "blah"....
Waiting for something exciting to happen!!
 
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.