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I would not be surprised if Apple held a special media event (showcasing new MacBooks, iMacs, etc.) on 10/22 to counter the release of Windows 7.

No one would show up (all the tech press will be in NYC for the Windows event) and even fewer would pay attention. Windows is the 800 lb gorillia in the room - when they update, the world watches.
 
And look for it to poke fun at Microsoft for making XP owners go through an arduous process to upgrade to Windows 7 -- one that includes backing up all their files to an external drive, reformatting their PC, and then reinstalling all of their old programs, assuming they still have the CDs. "Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?" says Schiller.

To be fair, that's more or less what I ended up doing to get Snow Leopard installed. It was the only way could get it to work properly.
 
Where's the logic in telling users about the "arduous process to upgrade to Windows 7"? If you were switching to OS X you would have to follow the same god damn process.

Also, I'll be getting a MacBook Pro soon, AND installing 7 on it ><.
 
He only fails to mention that many of the people who will buy a Mac will eventually run Windows 7 on it. Mac sells mostly increased because they can run Windows.

OS X is still a niche platform, and one that is incompatible with almost everything that has the words "enterprise" or "business" on it.

For a lot of the so-called "switchers", the Intel chip and the Windows compatibility through Boot Camp, Parallels or VMWare were the reasons why they could "switch". (Without actually switching. They just bought a second platform with the bundle.)

WOW, just WOW ...
 
as others have mentioned - hopefully there is new/updated consumer hardware to go along with these ads. i'm looking to pick up an imac, but i'm patiently waiting whatever update is on the horizon.
 
The sort of people that have issues with transferring files or installing programs are the sort of people that are going to rush out and buy a copy of win7 for their old machines?

"no matter how you look at it -- it's still Windows" - The continued arrogance is ridiculous. You've most likely got an average user looking at these things things, wondering what all these problems are, who has them and probably wondering what os they're actually running, or an enthusiast who couldn't care less about marketing drivel.
Deleting data, silly prices, a tiny market share mainly made up of people that buy computers based on their look/an mp3 player purchase - maybe MS should take a leaf out of apples marketing team and go on the offensive, the forum posts would be entertaining - not that they need to...
 
I don't think anyone would buy a Mac just to run Windows on it. You don't buy a Mac for that, it just makes it less "scary" for Windows people, knowing that they can use Windows just the way they did before.

I think the stupidest thing in Windows 7 is that it can run Windows XP, which means that it's the only way you can get some programs to run on Windows 7.

I also think (but this is just my personal opinion), that Windows XP looked quite all right, I mean the interface, especially if you installed a theme called Royal Noir, which I really liked. Then Windows Vista started looking really bad, I really think it has too many different textures, colours, transparencies and stuff that don't contribute to making the system more understandable, they're just a show-off of wasted CPU power. Like Flip 3D, it's not useful like Exposé is, you can't use your mouse to choose the window you want, you just have to keep pressing WinKey + Tab to cycle through. I've seen some screenshots of Windows 7 betas and I think that it's even uglier than Vista, which means that Microsoft is going in the wrong direction (in my taste) of design.

And as everyone says, "it's still Windows", it's still going to bomb you with warning dialogs, it's still going to make you run wizards, it still will require lots of 3rd party software, for example, for your WiFi card in your laptop, you'll still have 4 icons in the task bar blinking and warning you about stuff you don't care about, one telling you that "the network has limited connectivity" when you're perfectly well connected, one saying that your virus database is out of date, etc... And then those drivers eventually run into some problem, you install another one, but the old one is somehow still there, causing conflicts, etc...

That's just my experience, and Windows 7 won't change all that. It might make better use of the CPU, it might have cool functions, but overall, I don't feel like "oh that feature would be useful to me". Windows is going along with what's inevitable: new features, slightly faster, etc. It will still be really darn slow if you don't format and reinstall it at least once a year! And then you start tweaking the registry, and everything goes fine, until one day an installer won't install an important program for some reason, you don't even know that you did something wrong in the registry 6 months ago to stop an annoying notification or a useless program from starting at login.
 
WOW, just WOW ...

I know.

Dual-booting for specialty software, I can understand. I used to do that too. But with Office for Mac available, Exchange support and whatnot, there's not a lot of reason to. For the average home user, there's ZERO reason to run Windows unless it's for gaming purposes. You've got equivalent Mac software. Hell, even Pages does a decent job with Word files.

Of course, you *could* purchase a $1000+ Mac just to run Windows. Which is rather funny.

But really, it's still Windows. The major selling point of a Mac has always been OS X. And sales have been very, very good. Apple now owns the Premium market and the general public has associated its brand with it. Quite an accomplishment.
 
The PC virus thing is really the oldest joke in the book. I do appreciate that Macs aren't susceptible to viruses but can't they come up with something new?

People won't switch if you are just competing on features. Because they got along without it for so long without the feature getting or not getting the features isn't a big deal. The Virus target is a major pain point for PC users it is what is going to get them to switch, as it is pain that they feel.
 
Even just the news lately on MacRumors has been kinda "blah"....
Waiting for something exciting to happen!!

Amen to that! It's like, if I'm not getting any excitement from Apple, I'd like to at least have some hope by reading something, anything, interesting from MacRumors. For the last couple weeks, I feel like I'm in withdrawal...
 
If you like Win 7 just get a Mac and run bootcamp or as a virtual machine. Chances are your Windows install will run faster on Apple hardware anyway :D
 
OS X is far easier to use....currently. I haven't seen enough about WIndows 7 to make a call. I will certainly be picking it up for the afformentioned reason of being able to play games, however. The gamers always say "I'll just buy a PC for games," but there are some of us, like me, who want to play games, but just cannot fathom having to use Windows for anything OTHER than playing those games. That's where boot camp comes into play for me, and many others as well. I'd rather have one Mac Pro than two machines: what would be the point of that?
 
And look for it to poke fun at Microsoft for making XP owners go through an arduous process to upgrade to Windows 7 -- one that includes backing up all their files to an external drive, reformatting their PC, and then reinstalling all of their old programs, assuming they still have the CDs. "Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?" says Schiller.

What were the available upgrade paths from Mac OS 9 to OS X?
 
Until Apple can fill the gap in the desktop lineup they are not going to get many of the PC users that crave expandibility the Mac Pro is a great machine but come on, the price is to high for your average switcher. I know the Mac Pro is worth the money but convincing windows lovers it's worth the price is like pulling teeth! Apple needs to release a midsize tower with a couple drive bays and a couple pci slots, it's not that hard. Then I think we will get more switchers, riding on Microsofts bad software experience is not going to be a long ride in my opinion.
 
Apple needs to release a midsize tower with a couple drive bays and a couple pci slots, it's not that hard.

No demand for it, especially in this market when it's difficult enough to sell desktops.

Judging by Apple's strategy (successful especially in a recession), they understand the market perfectly.
 
For the average home user, there's ZERO reason to run Windows unless it's for gaming purposes. You've got equivalent Mac software. Hell, even Pages does a decent job with Word files.

and for the 'average home user' there's no reason to buy a mac? You try and simplify it down to a level - they're just the same tools but in a more expensive box, right?
 
Where's the logic in telling users about the "arduous process to upgrade to Windows 7"? If you were switching to OS X you would have to follow the same god damn process.

True, but he's just pointing out the absurdity of having to do that for a Windows upgrade. Yes, you'd have to go through the same pain for a switch to OS X, but after that, OS X upgrades wouldn't require it, unlike this Windows upgrade.

Plus, his argument would be: if you have to go through that process anyway, you may as well switch to OS X.

Note that I'm not arguing the merits of switching here, just pointing out why he's bringing up that process, per your question.
 
There's no reason to switch any more. It used to be OS X, but Windows is now easily better. Leopard and Snow Leopard have been steps in the wrong direction for Apple.
 
He only fails to mention that many of the people who will buy a Mac will eventually run Windows 7 on it. Mac sells mostly increased because they can run Windows.

Any evidence for that? Or is this just a baseless conjecture and wishful thinking? In other threads you argue that Apple hardware is too expensive and people want to run MacOS X on cheap PCs, here you argue that Apple hardware is sold only to run Windows on it. Can you make your mind up, one way or the other?

OS X is still a niche platform, and one that is incompatible with almost everything that has the words "enterprise" or "business" on it.
Not in my experience. I turned the PC under my desk at work off sometime last year, and I stopped using RDP when Mail became quite capable of replacing Outlook.

For a lot of the so-called "switchers", the Intel chip and the Windows compatibility through Boot Camp, Parallels or VMWare were the reasons why they could "switch". (Without actually switching. They just bought a second platform with the bundle.)

What percentage? One percent? Or two? What evidence?
 
it's time...

...for new hardware.
And I'm counting on it. 'See you soon!' were the words Steve told us at the very end of the last Apple event.
 
If Apple is waiting until the 22nd to make any announcements about new hardware, at best they'll find themselves with a "mini" two line blurb on the business pages on the 23rd. Not a good way to reach the masses.
 
There's not much else they can do, aside from act confident and try to make the most of the situation. I wouldn't be surprised if mac sales (in absolute numbers) went up with so many people deciding it's time to buy a new computer. I will be shocked, however, if mac market share doesn't go down. I personally know too many people who are psyched about windows 7. A lot of people are going to be buying pc's. If phil didn't put on a strong game face, it would be even worse.

Yeah just like people were psyched by Vista and all the wonderful reviews it got, we all know how that dud turned out.
 
There's no reason to switch any more. It used to be OS X, but Windows is now easily better. Leopard and Snow Leopard have been steps in the wrong direction for Apple.

Their numbers (especially in a recession) sugest otherwise. Record quarter after record quarter, positive growth forecasts out the next one, and an upcoming quarter that might be another milestone, not to mention their dominance of the Premium end of the market. Apple has been doing everything right, going from strenght to strength in all areas. While Windows 7 is as yet unreleased and untested in the market. Pre-release opinions mean nothing, especially in light of Vista. Until the first 3-6 months into it release, Windows 7 remains a huge question mark.
 
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