Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
58,099
21,186


Forbes reports on Apple's "secret weapon" that has helped keep its earnings well above expectations: falling NAND-flash memory prices. And according to Forbes, there are no signs that this trend will abate anytime soon.
Tech tracker iSuppli released a report last week predicting that the dollar value of flash memory sales will decline this year and next, even as unit sales pick up.
The benefit to Apple will be higher margins for their current products as well as the ability to incorporate higher capacity storage into future products.

The dropping prices may also allow Apple and other companies to put more flash-based hard drives into their notebooks. Apple recently introduced a 128GB Solid State Drive (SSD) option for their MacBook Pro. Apple's iPod and iPhone products could also see higher capacities over time.

Article Link: Apple to Benefit Further from Dropping Flash Memory Pricing
 

JG271

macrumors 6502a
Dec 17, 2007
784
1
UK
Good news, should be a few years before SSDs are common on Laptops!
 

Eidorian

macrumors Penryn
Mar 23, 2005
29,154
344
Indianapolis
Doesn't Apple always benefit from falling hardware prices? They rarely drop them between revisions to begin with.
 

Moriarty

macrumors 6502
Feb 3, 2008
436
208
Well it's nothing new that flash drives are getting cheaper, faster, and higher capacity over time. But it will be several years yet before mechanical drives are supplanted in the consumer market, especially 3.5-inch drives.

As long as mechanical drives are cheaper and higher capacity than a flash drive, there will still be a market for them.
 

ThanatosId

macrumors regular
Jun 29, 2007
177
0
Has anyone successfully swapped their MacBook Air's 80GB HDD with a 64 or 128GB SSD yet?:confused:
I expected to see a lot on this process by now...
 

Virtualball

macrumors 6502
Jun 5, 2006
399
8
I never understood how, at Microcenter, you can buy a 32 GB flash drive for $50 but can't buy a 32 Gb iPhone for $300...
 

pismodude2

macrumors 6502a
Jan 22, 2008
666
0
MacWorld
32GB iPod Touch? $99.

128GB iPod Classic (w/flash memory & as thin as Touch)? $199

Eventually being able to afford more flash memory than you can fill? Priceless. :D
 

Icaras

macrumors 603
Mar 18, 2008
6,328
3,328
Does this mean we could also see Apple putting solid state hard drives in their desktop line as well, sans Mac Pro of course? I'd personally like to see the iMac and Mac Mini (if it doesn't die) reap the advantages of a SSD too, even if they aren't as advantageous or practical on a desktop.

At least a BTO option??
 

SeaFox

macrumors 68030
Jul 22, 2003
2,599
918
Somewhere Else
Now lets hope that everything gets cheaper too.
No, no. That's the whole point of the Forbes article. Apple isn't lowering their prices as the price of NAND Flash memory goes down. So they actually manage to increase the margin on their products over the long run and when they do an upgrade to a product line they just drop back down to the lower (but still large by industry standards) margin they had before.
 

DoNoHarm

macrumors 65816
Oct 8, 2008
1,135
18
Maine
weight of SSD drives

Hey people, is there a weight benefit to ssd's? I mean if you compare a 120gb hd vs a 120 gb ssd, is there a noticible weight difference?
 

djjclark

macrumors regular
Feb 17, 2008
194
7
I never understood how, at Microcenter, you can buy a 32 GB flash drive for $50 but can't buy a 32 Gb iPhone for $300...

I think the 32GB eMMC nand flash chips (Toshiba) are just now entering sampling with full production to begin early next year. When you only have room for one chip you have to wait for die shrinks to occur.
 

sfh

macrumors regular
May 27, 2008
240
0
Sacramento CA
why would apple drop the prices? "we" will still buy them at the original price point, often paying more than we should too.
 

arn

macrumors god
Staff member
Apr 9, 2001
16,316
5,642
How is this a rumor, or even a news article? I file this one under "Duh".

seems the trend is particularly exaggerated for flash-memory and Apple benefits more than most companies since it uses so much of it,

arn
 

Eidorian

macrumors Penryn
Mar 23, 2005
29,154
344
Indianapolis
seems the trend is particularly exaggerated for flash-memory and Apple benefits more than most companies since it uses so much of it,

arn
Other companies actually drop their prices and alter components slightly when hardware prices do down.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.