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Apple to buy Netflix? (Wall Street rumors)

Solomani

Solomani

macrumors 601
Original poster
Sep 25, 2012
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BusinessInsider:
There is a 40% chance Apple will acquire Netflix, according to Citi (AAPL, NFLX)



I honestly think this could be one of Apple's best acquisitions. But it won't be cheap! Chances are good that if they are truly interested, there may ensue a bidding war. It will be costly acquisition, that much is given.

But then again….. with Netflix under its wings, Apple no longer needs to fumble around with its own lame-o in-house content. That's definitely one less thing they have to worry about going forward.
 
Makes sense if they are into content creation... also, it’ll give them access to Netflix’s excellent Server Distribution yo better feed iTunes rentals/sales quicker.
 
jav6454 said:
Makes sense if they are into content creation....
Click to expand...

Apple has been desperately trying to break into content creation (in the last few years). And they've been fumbling around trying to do so. That's why a Netflix acquisition makes so much sense.

According to the Business Insider article above, the fact that Apple could potentially bring back as much as $220 billion with the Trump corporate tax cuts, means they will have the capital to make this acquisition very possible.
 
Let’s leave Trump out of this. Apple would buy them most likely though debt cash they have on hand or stock trade.

And yes, it makes sense to make this move. It’ll give them much more needed cloud servers experience the sorely need and access to Netflix’s deals with movie studios. In short, studios would be forced to make deals with Apple given how wide Netflix’s customer base is and with Apple’s name attached to it, a new type of service could bundled to Apple devices. That is, should a customer want to.
 
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The issue here is that Netflix go out of their way to make their service available on all devices, hence we can watch it on an LG TV, Android, apple or whatever.

How would a netflix purchase by apple fit into the current Apple ecosystem, where they largely restrict service to apple products? to do this would be to kill one of netflix's USP's?
 
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Richard28 said:
The issue here is that Netflix go out of their way to make their service available on all devices, hence we can watch it on an LG TV, Android, apple or whatever.

How would a netflix purchase by apple fit into the current Apple ecosystem, where they largely restrict service to apple products? to do this would be to kill one of netflix's USP's?
Click to expand...

I very much doubt that Apple would buy Netflix, but I would just note that they make Apple Music available on Android phones and Windows PC's. I assume that they would be similarly willing to make Netflix available on competing platforms.
 
RichardMZhlubb said:
I very much doubt that Apple would buy Netflix, but I would just note that they make Apple Music available on Android phones and Windows PC's. I assume that they would be similarly willing to make Netflix available on competing platforms.
Click to expand...

Why would you doubt it? Netflix has had strong revenues in the $8-$9 billion range. Those revenues support a nice profit. I don't see why not? Also, Netflix would provide a much needed expansion to iTunes services. Like I stated earlier, Netflix servers are a great way to help out iTunes (rentals and cloud viewing).
 
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Richard28 said:
The issue here is that Netflix go out of their way to make their service available on all devices, hence we can watch it on an LG TV, Android, apple or whatever.

How would a netflix purchase by apple fit into the current Apple ecosystem, where they largely restrict service to apple products? to do this would be to kill one of netflix's USP's?
Click to expand...
The opposite of what you said: a Netflix acquisition would allow Apple to greatly expand their (content/media) reach outside of the Apple ecosystem, overnight.

Not everyone is going to "buy Apple products" and Apple knows that. But Apple has long desired to be dominant in the content/media sector….. way back when Steve Jobs dreamed of AppleTV dominating the living room of all consumers. Well, a Netflix acquisition puts them several steps closer to that goal.
 
Solomani said:
The opposite of what you said: a Netflix acquisition would allow Apple to greatly expand their (content/media) reach outside of the Apple ecosystem, overnight.
Click to expand...

this is true, but my point is it does not fit in with apples current strategy of getting their software/services to support hardware sales.

So such a purchase would either see Apple starting to restrict Netflix in someway to support its hardware (restricting HDR for example to apple TV), which would be a horrid result for many....

... or it would see Apple purse a new strategy of providing services not solely used to support hardware sales.

looking at Apples awful tv ventures so far I would much rather Netflix stayed independent.
 
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Netflix doesn't need Apple. And it would be refreshing to see less acquisitions for a change.
 
Richard28 said:
The issue here is that Netflix go out of their way to make their service available on all devices, hence we can watch it on an LG TV, Android, apple or whatever.

How would a netflix purchase by apple fit into the current Apple ecosystem, where they largely restrict service to apple products? to do this would be to kill one of netflix's USP's?
Click to expand...

I think this would be a way in for Apple, since the application development has already been done. They could for the time being put their name on it and call it a day. But they would now have their hand on almost every device. They could then bring on the talent behind the scenes and add their style of branding along with the look and feel or what have you. But this would jump start them into playing on all the various devices.

I think this would be a great fit, but I don't know how true or how much validity is actually here.
 
Apple is desperately looking for alternative markets.
I'm not saying Apple is doomed, but we all know that the iPhone - as any product - isn't forever.
iPhone is carrying more or less the entire Apple ecosystem at this point, so they have to diversify somewhat.
They try to mask this by showing growth of their services branch, but guess why anybody is using those...
 
I'm so scared of anything that could impact the DVD service. Access to watching nearly 100,000 titles would be cut off instantly and perhaps never fully replaced.
 
If Netflix was bought by Apple, would that hinder them then in signing new content? Apple are a bit more of a competitive threat than Netflix.

Obviously Netflix have a good amount of original content, but with less 3rd party movies and series it'd be massively less attractive.
 
Say goodbye to any quality programming and hello to loads more nonsense and pap. Thanks Timmy Cook. Youre doing a bang, bang up job steering the ship...
 
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TalkAboutApple said:
I'm so scared of anything that could impact the DVD service. Access to watching nearly 100,000 titles would be cut off instantly and perhaps never fully replaced.
Click to expand...

The far bigger risk there is that Netflix just drops it. I'm actually surprised they haven't, since it's such a small piece of their overall business, as compared to streaming (over 100 million streaming accounts, fewer than 4 million DVD accounts).
 
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I can see it now. Allow anyone to view Netflix content on any platform. But certain shows are released on Apple only devices first.
 
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Solomani said:
BusinessInsider:
There is a 40% chance Apple will acquire Netflix, according to Citi (AAPL, NFLX)



I honestly think this could be one of Apple's best acquisitions. But it won't be cheap! Chances are good that if they are truly interested, there may ensue a bidding war. It will be costly acquisition, that much is given.

But then again….. with Netflix under its wings, Apple no longer needs to fumble around with its own lame-o in-house content. That's definitely one less thing they have to worry about going forward.
Click to expand...

Netflix's content is pretty lame
 
Yeah, but I did say go BIG:).
That said, they are bringing something like that amount back from overseas.
I mean really, I can’t think of anything else to do with my hundred billion laying around:rolleyes:
 
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