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Apple to Clean Up App Store, Eliminate Outdated and Non-Functional Apps


macrumors bot
Original poster
Apr 12, 2001

Apple today notified developers about some upcoming changes to the App Store, which are designed to make it easier for customers to find high-quality app content.

Starting on September 7, Apple will begin removing old, outdated apps that have not received compatibility updates, do not comply with current review guidelines, or that no longer function as intended. This will see the elimination of many older apps that have been long abandoned.
Quality is extremely important to us. We know that many of you work hard to build innovative apps and update your apps on the App Store with new content and features. However, there are also apps on the App Store that no longer function as intended or follow current review guidelines, and others which have not been supported with compatibility updates for a long time. We are implementing an ongoing process of evaluating apps for these issues, notifying their developers, and removing problematic and abandoned apps from the App Store.
Apps across all categories will be subject to Apple's new review process this September. Developers with problematic apps will be notified and will have 30 days to make changes to their app to prevent it from being removed from the App Store. Apps that crash on launch will, however, be removed from the App Store immediately.

Apple also plans to limit the number of characters that can be used in an app name, preventing some developers from using excessively long app names to influence search results. Beginning on September 7, app names submitted in iTunes Connect for both new apps and app updates will be limited to a maximum of 50 characters.
Search is one of the most frequently used methods for customers to discover and download apps from the App Store. In hopes of influencing search results, some developers have used extremely long app names which include descriptions and terms not directly related to their app. These long names are not fully displayed on the App Store and provide no user value. App names you submit in iTunes Connect for new apps and updates will now be limited to no longer than 50 characters.
Over the course of the last few months, Apple has been dedicating resources to improving the App Store. In June, Apple announced plans to open up app subscriptions to all product categories, offer more favorable subscription revenue splits, improve sharing tools, and introduce ads to App Store search results to give developers new ways to promote their apps.

Update: Apple has also released updated App Store guidelines that cover new features in iOS 10 like SiriKit, sticker packs, Messages App Store, the new subscription policies, and more.

Article Link: Apple to Clean Up App Store, Eliminate Outdated and Non-Functional Apps


macrumors 6502a
Nov 15, 2012
This was inevitable because there is no way to charge for updates. Also, developers have been pulling apps because they don't make money and support costs are too expensive. Apple needs to open up the platform so developers can sell directly to customers using whatever business model makes sense for their products. They of course can keep their own App Store but iOS device owners could then have the choice to buy elsewhere - this would be proper competition.


macrumors 6502a
Aug 30, 2012
Be curious to know the numbers involved in the cull.

Either a large amount or a little amount says something significant. After all, with X million apps on the store now, Apple do like to talk about that large number. So what are we trimming thousands and not really reducing the volume or are we culling hundreds of thousands and making a dint big enough that they won't be able to mention App Store growth at the next event?

I imagine it's the former.


macrumors 68000
Aug 9, 2012
While they're at it why don't they add a more advanced search function, more sort and filter options for both the search results and the user reviews, and fix that stupid frosted pane on App pages that takes up half my 6+'s display.


macrumors member
Jul 7, 2014
There will be a lot of apps that will be removed especially those apps that still has the iOS(iPhone OS) 3.1.3 as the minimum compatible OS.
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