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This could be a very capable and under-the-radar game console. You would have a huge number of customers who would never buy an XBox, Wii, or PlayStation that would suddenly have a decent console with thousands of games available.
 
This could be a very capable and under-the-radar game console. You would have a huge number of customers who would never buy an XBox, Wii, or PlayStation that would suddenly have a decent console with thousands of games available.

Why do you think there is a huge number of customers who wanted a gaming system and wouldn't buy one?
 
Finally. Now I just need an app that streams from a network share and its Apple TV in every room!!
 
Given Apple have only just reduced the price of the current box, it seems likely that this new product will be sold alongside it. £59 is a great entry price for the basics, but I can't imagine that anything with higher specs would be sold for that.

Another situation is that hardware changes would be modest; an A8 and, at a stretch, a little more storage, but certainly not a whole lot more. We all know why the original Apple TV was redesigned in the first place.

Not only this, but if you're going to be paying subscription fees for content, then Apple simply have to keep the hardware cost down to remain competitive.
 
4k support?

will this handle HEVC? if not, what's the point? however, if apple puts out the first affordable streaming device that streams 4k, this could be a game changer for them. there are so many problems with getting 4k content now. comcast is only available on samsung smart tv's i think.. netflix is on a few brands.. but everything else is a wreck. cmon apple... i hear the a8 has hevc support built in. wireless AC.. we've got ourselves something significant. especially if these new content deals include 4k support
 
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Too late? Who really needs those boxes anymore? My SmartTV's can do a 1.000.000 things more than the AppleTV and best thing. i don't need an ekstra box.

I have 2 but never uses them anymore. And won't be updating.
 
This could be a very capable and under-the-radar game console. You would have a huge number of customers who would never buy an XBox, Wii, or PlayStation that would suddenly have a decent console with thousands of games available.

Will be a "Microconsole" to compete with Playstation TV, Amazon Fire TV, Google TV, Ouya, etc.
 
forget the watch, this is exactly what I was waiting for and something people will actually use. AAPL is going to make a lot of $ with this.

I expect Apple's next surge of cash is going to come from :apple:Pay, not :apple:Watch or :apple:TV. But I'm with you in being far more excited about the possibility of a new :apple:TV than the :apple:Watch.
 
I will buy one of these for sure. But won't the A8 and increase in storage necessitate more than a $99 price point? If you can play games on it with a controller, app store, Siri, integrates with homekit, AC WiFi for less laggy AirPlay streaming, new streaming TV service and maybe run 4K movies then they could certainly charge $149-199 and I'd gladly pay it. Hell I'd pay $249 for this right now, my wallet is open! TAKE MY MONEY.
 
Think about the implications of sending commands through the watch! The major problem with voice commands with a tv is voice quality and accuracy. With a watch, this problem got solved.

:apple:
 
Sorry, not buying it. If they were going to announce something along the lines of a new ATV, they would've done when they announced the price reduction earlier this month.
 
I been waiting 2 years for a new Apple TV so I hope it does come out. I just hope that the Netflix app does not have that dumb ugly common UI in ugly 720p like all the other streaming devices do (Roku, FTV, PS3, PS4 BD players) even the XBox One which once had a beautifully 1080p UI now is stuck in the crappy 720p Netflix UI too.

If it does I might not get the new Apple TV. Instead it should have a completely different interface with pre cache streaming technology so streams play right away and start out in HD kind of like the Fire TV does with Amazon Instant UI in 1080p. Right now the Fire TV has the same dumb ugly common UI in 720p for Netflix now lets hope the Apple TV does not get that.
 
Will keep with my V3. Will give no more to Apple TV until they compete in the area of content. crap on A8 is still crap. ATV good only for AirPlay for me.... Everything else goes through Roku.
 
Also wanted to comment that when we had the Xbox One downstairs, I loved having voice control over the TV. Although it didn't work as well as Siri, it generally worked ok for controlling just the TV and doing stuff like saying "Pause" when you needed to hop up to grab a drink or whatever. I'm looking forward to having voice control in the living room again! Apple would be really smart to do this.
 
I wonder if the recent price drop to $69 will stay for the current model only, and one of these predicted new units will be higher?

The new units might be even cheaper actually, since this comes with a monthly service I'm sure Apple wants to get it in to as many hands as possible. the monthly service is where they will really make the money.
 
But this year it makes more sense imo. IOS 9 will focus on stabilization and performance. New features will mainly be AppleWatch native apps and AppleTV. Well, at least these are my wishes.
iOS 9 is not the first time apple has "stabilized" iOS fw though.


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I do see them releasing a new atv and lowering the atv3 to $50. Making Siri an atv4 exclusive just because and will prob need an iOS device to work.

Imo they are releasing this new update sooner than later because the competition like rocky and now Amazon have shown voice control and their boxes are better today than the current offering of atv3 at $99 which is why they went down in price.


I have an atv3 and have been using it less and less since I bought an android stick modified to run full android.
 
From a slightly gimped A5 to an A8 would be a _massive_ leap in processing power (especially if the latter is fully intact). I believe it's going to have (like the original) a HDD/SSD interface internally (though I could see Apple using soldered flash storage), and be able to use the external USB port for additional storage - also, it will be able to stream music and video like a computer running iTunes, so it could finally be used for a central media hub (and hopefully be able to use a NAS for storage as well). I'd figure this product would start at $199.

Side note: there's been a ton of chatter in some of the tech circles, including friends with pretty tight connections, either BGR/etc. picked up on this, or are getting the same telemetry from their sources :)

So my idea for how Apple will transform the TV viewing experience is by completely throwing away the concept of "channels." No longer do you go to HBO to tune into the latest ep of Game of Thrones. You don't have to remember to tune in to ABC to find Shark Tank. You just explore the Apple TV in a Netflix style interface. Looking for sci-fi? Drill down and see what's available. Looks interesting? Tune in and you start watching the SyFy channel. But it doesn't really matter to you what channel you're on, all you care about is the content. Nor does it matter if you're watching live TV or on demand. If it's available to stream, then it just works.

Comments, criticisms, thoughts? Any other ideas?


I think it's a pretty solid concept, in fact, I've been saying the same thing for some time: that apps should be able to run "standalone" (using the current model), but also register and expose their content into some kind of centralized UI. This could be both an on demand interface like you pointed out (i.e., Netflix, Amazon) as well as a "guide" for apps that provide scheduled content (whether it's live TV, PPV, or just a set scheduled release of the new EP of <whatever>.

The apps should also allow their content to be recorded through a centralized, Apple TV "DVR", so for live events, or shows that are only provided for a limited period via VOD, you'd have a more traditional DVR like experience. Couple that with my ideas above - it being an iTunes media server - and you could access the DVR content via iOS devices or other AppleTVs, providing a "whole home" DVR solution. :cool:
 
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