Apple to Donate to Hurricane Michael Relief Efforts

Discussion in ' News Discussion' started by MacRumors, Oct 10, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple CEO Tim Cook tonight announced that Apple will be donating to recovery and relief efforts for those in the Gulf Coast region who are located in the path of Hurricane Michael.

    Image via The Weather Channel​

    Hurricane Michael made landfall in Florida earlier today causing widespread devastation with winds up to 155 miles per hour. It is now making its way across Georgia and is expected to hit several states in the southeast, including Alabama, South Carolina, North Carolina, and Virginia.

    When the hurricane hit Florida, it was classified as a Category 4 storm, the strongest to hit the continental United States since Hurricane Andrew. It has now weakened to a Category 1 storm, but has done serious damage and left hundreds of thousands without power.

    Cook did not say how much Apple plans to donate, but for other recent hurricane disasters, the company has provided $1 million in aid.

    Article Link: Apple to Donate to Hurricane Michael Relief Efforts
  2. I7guy macrumors P6


    Nov 30, 2013
    Gotta be in it to win it
    Whatever Apple gives, kudos. Every bit helps.
  3. Bustycat macrumors regular


    Jan 21, 2015
    Kaohsiung, Taiwan
    Titli struck India at the same time. Will Apple do anything for India?
  4. acorntoy macrumors 65816

    May 25, 2010
    Did Tim Cook grow up in India and have a personal connection to it?
  5. weup togo macrumors 6502

    May 6, 2016
    Apple's default one million dollar donations to these mass catastrophes are increasingly insulting relative to their profits. As far as virtue-signaling goes, it's the least expensive thing they do all year.
  6. acorntoy macrumors 65816

    May 25, 2010
    The amount hasn’t gone up but the frequency certainly has. Before it seemed like one natural disaster a year, with links to Red Cross for the rest, now it’s after almost every one.
  7. Rojaaemon macrumors regular

    Aug 27, 2016
    Would be interesting to trace these one million dollars to see exactly what accounts they pass through, where they go, and who they benefit.

    Surely there is one in Apple's battalion of accountants who is tasked with doing that.
  8. theheadguy macrumors 65816

    Apr 26, 2005
    Is Apple owned by Timmy or shareholders all over the world?
  9. acorntoy macrumors 65816

    May 25, 2010
    It’s an American company. Despite the fact that they are massive and do business worldwide, they are American. It makes sense they focus more on natural disasters in their home country. I used Tim Cook to make that point.

    Life must be hard when your always trying to find new controversies.
  10. budselectjr macrumors 6502a

    Oct 6, 2009
    You have to live a pretty miserable and lonely life if you complain about other people not donating enough.
  11. jdogg836 macrumors 6502


    Jul 28, 2010
    Considering how many companies have donated zero, I'm happy with their $1M donation. Also, based on the back and forth above, I hope this doesn't end up in the PRSI.
  12. Andronicus macrumors 6502a

    Apr 1, 2008
    That’s a million more than me. Good for you, Apple.
  13. dkh587 macrumors regular

    Jan 29, 2009
    Did you do anything for India?
  14. chr1s60 macrumors 68000


    Jul 24, 2007
    Donations. Maybe re-examine your thought process.
  15. Reno Raines macrumors 65816

    Jul 19, 2015
    As someone who is living in Georgia and is seeing the devastation the storm has caused and is causing my prayers are with all affected. A lot of the inland areas being hit are not built to withstand this kind of storm. When Michael hit far west Georgia it was still a category 3 storm and I can only imagine the destruction it has caused. Seeing the pics of Florida it looks even worse. I appreciate anything Apple is willing to do.
  16. code-m, Oct 10, 2018
    Last edited by a moderator: Oct 11, 2018

    code-m macrumors 65816


    Apr 13, 2006
    I agree good on Apple for making frequent donations.

    Donations are but a bandaid solution, a very temporary one. Cost for disasters will only increase in the coming years.
    --- Post Merged, Oct 10, 2018 ---
    I agree, seems insensitive on that posters part. Whatever the donation it is better than none. I do hope most is applied to the cause vice administration.
  17. Iain FC macrumors newbie

    Nov 6, 2017
    --- Post Merged, Oct 10, 2018 ---
    Does it matter if someone gives $1 or a company gives $1,000,000 - it all helps! If Apple gave nothing there would be no criticism so if you object to the amount they give then you give the same percentage of your income after tax etc as they do........!
  18. thasan macrumors 65816

    Oct 19, 2007
    1) how much donation will make you happy?
    2) how much do you donate?
    It is super easy to judge but they are a company making money and have to answer to shareholders unlike you and me.
  19. RHammer macrumors newbie

    Jan 29, 2016
    I don't want to sound cynical, but the thing with such publicised donations is that they provide companies with an opportunity to be mentioned in public media, in a positive way - that is, this is a cheap advertisement for a company.
    That being said, every dime counts for people in need.
  20. purplehaze0 macrumors regular


    Oct 19, 2011
    Harrogate, England
    What a dreadful outlook. They have zero obligation to do anything.
  21. BMcCoy macrumors 68000


    Jun 24, 2010
    I would speculate that Tim and other highly paid employees at Apple - along with highly paid people in general - give personally to charity and disaster relief aid but do so without need to broadcast their generosity.
  22. YaBe macrumors 6502a


    Oct 5, 2017
    They should just do it without advertizing it, kudos for helping, but sounds more like a PR thing than a real will to help.

    Still good for the people that get some help!
    True, yet they feel they have obligation in advertizing it....
  23. Textime macrumors regular

    Jan 25, 2016
    One can say that it is an advertisement the other one can say that they can donate more, but it doesn't change the fact that people get helped and they don't care about the intention of a donation.
  24. Scottsoapbox macrumors 6502a


    Oct 10, 2014
    While it's maximum sustained winds of 155 mph classified it as a category 4 hurricane, cat 5 starts at 157 mph. So this is the worst cat 4 possible.
  25. peterdevries, Oct 11, 2018
    Last edited by a moderator: Oct 12, 2018

    peterdevries macrumors 68040


    Feb 22, 2008
    Amsterdam, The Netherlands
    So? A million is a million and if it reaches the right persons then who cares what accounting methods they chose to get it there?

    --- Post Merged, Oct 11, 2018 ---
    Did you donate anything?

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