This news actually has a little misleading assumption.
By saying they will help you through the mac app store, it does absolutely not mean they will remove all boxed items eventually. I think there is no direct connection between the two, and indirectly it is quite obvious.
What I am really interested in is how they will distribute OS X Lion. With the MacBook Air, and Mac mini servers there appear to be more and more macs which lack the optical drive, making it really inconvenient to upgrade the OS.
And the USB install is soo freakin' fast, it takes 35 mins to reinstall SL on my macbook, but only 8 (!!) on my mother's mackbook air.
I of course know that none of you can know for sure, but knowing how expensive flash memory is, "Would it be technically possible, to distribute Lion solely as a USB reinstall drive?" Or is it more likely, that only MAcBook Air owner's will have the possibility to get it that way?
Thanks in advance!