"Here at Apple, we truly believe that harmony between hardware and software is the key to a great user experience. With iOS 8 and it's Continuity features, iPhone works seamlessly with the Mac and iPad, yet there is still a missing element. Harmony between the different hardware devices is equally important, so we took the design of iPad and directly translated it to iPhone as well. To create iPhone 6, we began with studies years ago about what the best display size is, and after long thought and consideration, we decided that just one size does not fit all consumers. For the first time ever, we are introducing two new display sizes for the iPhone; 4.7 inches and 5.5 inches. We truly believe that these are the best sizes for iPhone. With the new, larger Retina Displays and the A8 chip on iPhone 6, you have a mobile powerhouse with you wherever you go. We truly believe that this is the best approach to increasing the display size in iPhone."
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