Nope. Businesses universally use laptops. Headsets not so much. This device is not intended to be sold into enterprise markets. It’s intended to be a consumer device.
Business didn’t
used to “
universally use laptops”…until they did.
“Headsets not so much”? Yeah, because they all
suck rn.
This device is not intended to be sold into enterprise markets. It’s intended to be a consumer device.
How do you know?
Companies giving sales presentations to enterprise corporations for $250,000 accounts won’t shell out $3,500 (several times) for Apple Vision Pros?
(They won’t go as far as
developing their own software for deals of such high $takes?)
Billion dollar realtors selling land or buildings or proposed construction projects in Abu Dhabi won’t?
Researchers and research labs won’t? Universities won’t? Medical colleges won’t?
And have you heard yet about the “gamification” of retail shopping and education
already underway? It’s only being held back by the
failure of present technology to meet its requirements.
visionOS offers a
dramatically new immersive experience that is industry-transformative and is
stratospheres above “headset” experiences currently available. Meta isn’t ditching everything under development in-house and busily
copying Apple for nothing. (Google did the same with Android after it saw the first iPhone. History repeats.)
Alienware (pre-Dell) had no idea that they’d be selling a lot of their (marketed as) gaming PCs to NASA, but they did. Turned out, NASA found them more suitable to the model design and graphical simulation tasks they required.
And do you know how much money serious gamers spend between their PS5
plus their Xbox Series X, their Switch
and their decked out gaming PC? (This is the same crowd that spent their CoViD stimulus checks buying “meme stocks” like GameStop and AMC.)
The top selling iPhone 15 model
by unit sales is the most
expensive one, the iPhone 15 Pro Max.
Apple has an
idea about the “target demo” for this device, but that doesn’t mean that Apple won’t be surprised by a contingent of buyers they never anticipated.
Using history as a guide, they in all likelihood will. Desktop Publishing wasn’t all perfectly planned and anticipated, yet it became the number one driver for Mac sales (costing up to $10,000 for everything including the Apple LaserWriter — in 1980s dollars not adjusted for inflation!).
Apple puts great technology out into the marketplace and the marketplace often ends up organically determining the audience(s).
I also anticipate this product to be
additive. It won’t — and wasn’t designed to — replace anything. It’s meant to introduce “spatial computing,” not an alternate universe like the dystopian “Metaverse.”
What you have, good sir, is a failure of the imagination, demonstrably imbued with a deep, fatalistic and incurable cynicism.
It’s always doom and gloom with you.
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