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$799 is certainly an attractive price, but Apple is one to hold out for extreme profit margins. That's how they got to be the cash cow they are today.

In addition, Steve Jobs went out of his way to thrash and bash "netbook" computers as cheap junk. Claiming they would never produce one, nor any laptop under $1,000, it's hard to see Apple bringing in anything under the 1K mark.

One thing is for sure, Apple remains controversial and fun to watch.

He said only if the quality and user experience were good not price this thing can be $199 if it just works to their standerds I bet $899 $1099 very high end.
 
Any speculation that this thing will run Snow Leopard with the keyboard but iOS when you fold the keyboard all the way behind the screen?

A wild guess, but it could be interesting. An iPad/Mac hybrid.

With all due respect, from the point of usability and consistency, such a design decision would be an utter crock of crap and a sure way to disaster. It will make _everyone_ unhappy, believe me.

From the marketing point of view, this is a piece o'crap no less. Why make a Joe Schmoe buy just one device when we can convince him to open up his pockets for two?
 
I don't mind a 11'' MacBook Air, so long as the current resolution is either maintained or upgraded. Also, I'd like to see the buttonless glass trackpad on these new models.
 
When the original Air launched it had a design and features that were passed down into the MBPs. I wonder if this one will give us any ideas of whats to come next for Apples other notebooks.
 
If all is true, I shall be getting one of these to replace my iPad. (Will be throwing it out of the window - 4th floor).

I never really thought I would miss flash, and a few of other things that don't want to work on the iPad.
One example of other things is that full transcript of John Sculley... the links to further info on certain things to a pop up Wikipedia window just don't want to work. Even with 'block pop ups' off in settings.

I have been doing without it fine for the last 3 years with iPhone and iPod touches, but on a device the size of an iPad, it just ain't right... and extremely frustrating at times... all comfortable in bed or on the couch, and then to finish what I've started, I've gotta get up and fetch the Macbook!!

ill take it off your hands :D
 
Considering that Steve Jobs went on and on in 2008 about how sub-notebooks don't have full-sized keyboards and displays, I'd imagine it'd be a bit hypocritical if Apple's 11'' MBA lacked a full-sized keyboard.

Don't worry, they can turn it into a feature and outsell MSI, Acer and Asus, at least in the US and maybe Old Europe.

If anyone asks, they'll tell that undersized keyboards were crap —*as implemented by every vendor in the world which is not Apple. Apple, of course, does everything right...
 
I'm sorry that I can't share your enthusiasm. And yes I am very glad that my personal crystal ball seemed to be right and that is why I quickly bought a MBA last week, fearing the whole line would go down the toilet. It did, if the first reports are correct.

13" is a neat form factor, and so is 128 SSD. The 2GB RAM is the only limiting factor, but my first experience is that I can work around it. It's bearable even with Parallels. With CoolBook it's quiet, fast and lightweight. Yes it's faster than my 2007 MBP15 thanks to the SSD!

I'm quite scared about Apple's direction. Everything is taking this multitouch, ios, gamecenter-enabled, ping-always-on path. That may be a healthy business decision for Apple because that is where the money is. For me that means that Apple and I will eventually separate at some point, and this MBA may be the last pro machine I bought from them. Luckily Windows got a lot better so in 2, 3 years we may have real options.

Congratulations on the old MBA, Apple, and for the rest... you can keep it.
 
Interestingly, the report indicates that Apple appears set to forgo traditional hard drive and even conventional solid state drive technology for storage on the new MacBook Air, instead opting to employ what appears to be proprietary "SSD Card" storage that would be embedded directly in the device rather than conforming to standard drive bay sizes used by other drives.The report notes that offering a flash-only MacBook Air could allow Apple to offer significantly faster boot and wake times, and that the proprietary design for the flash storage could allow Apple to save space inside the slim computer's body and produce the storage at lower cost.

Proprietary ≠ cheap for the consumer.

Even if manufacturing costs are lowered for Apple, I very much doubt this will represent real value to the consumer. Particularly when one wants to upgrade the internal storage.

I'm also wary of the word "embedded". Smacks of hard soldered NAND chips imho, which if that's the case, means a whole new logic board to increase capacity.

I guess we'll see next Wednesday.
 
I'm also wary of the word "embedded". Smacks of hard soldered NAND chips imho, which if that's the case, means a whole new logic board to increase capacity.

And when the flash chips wear out, you will have to replace the whole 'book because of such a brillant design. Given how thin those things are, you will be able to just crumple the old one like a sheet of paper before throwing it into the rubbish bin.
 
And when the flash chips wear out, you will have to replace the whole 'book because of such a brillant design. Given how thin those things are, you will be able to just crumple the old one like a sheet of paper before throwing it into the rubbish bin.

:D
 
....allowing the company to drive down costs and pass the savings on to the consumer.

:D:D Ha! Ha!

Had to laugh at that comment, since when has this ever been on Apple's agenda.
 
http://www.apple.com/macbookair/specs.html

the one right now is a 13.3' screen. If you look at the pics of the keyboard, you can see about one inch on each side of the keyboard for room, so thats 2 inches all together that they can cut down. (13-2=11)

I bet the 11.6' screen was the smallest they could go without sacrificing the keyboard.

Right on! They could even shrink the width of the tab, caps lock, shift, return and delete keys. Lots of room for a Macbook keyboard on a MBA with 11.6" diagonal screen. Love it. No optical disk, no hard drive, 4GB RAM & 128GB SSD on motherboard. Nothing updatable or replaceable. This could be super thin. Extra wide glass trackpad with more gestures. Comes with 10.6.5. Under $999. Bring it on!
 
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