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My thoughts:
1. Cheaper macs... in response to M$ blatant ads?
It's way too early for that. MS started running the "Laptop Hunters" ads near the end of March this year (approx. 5 weeks ago). If Apple plans to release cheaper computers it's something that's been in the pipeline for many months.

3. how sincerely, if that's the word, or genuinely, is apple with this cheaper macs idea...? coz seeing their mark up is 50% and discounted apple stuff still burn big holes in your wallet (yes but I still like mac stuff), how does apple define cheap?
Well, they tend to "fake" cheap machines by stuffing them with components so old that they're not even in low-end PCs anymore, and sell them at a lower midrange PC price. One example would be the original Mac Mini. It shipped with absolutely none of the things you get when you buy a cheap PC (no mouse, no keyboard, no screen, nothing except the power brick), and inside it was a 4200 RPM, 40 GB drive (most PCs shipped with 5400 RPM drives at the time), 32 MB video RAM (PCs had 64 MB or more) and 512 MB RAM. So I guess their definition of cheap is: Extremely cheap for them to make. As opposed to the traditional definition, cheap for the customer to buy.
 
microcenter

Microcenter has been selling the white MacBooks for $799 lately.
Could that be the price point Apple is considering?
 
Do you really think Apple cares you paid more las month than someone did this month?
Why would I think this again?

But the scenario is more than likely that August and Semptember orders are being placed now. Perhaps Intel (wink wink) has something coming out that isn't on their current road map or that is being pulled in due to better yeilds than expected (wink wink).
Keep your expectations low nonetheless.
 
This price issue comes up every week because it's a big issue for Apple. They are overpriced. OS X helps them boost it a bit, but they're going overboard, plus you can't even get a blu ray drive on one if you wanted it.

Apple got a big boost because Vista was such a colossal F up. Sure, they got to make a lot of money for a while, but now it's a different world and they have to compete. People have less money, they're not on PPC anymore so the tech nerds who can afford overpriced macs can build their own macs cheaper and custom, and Windows 7 is about to change perceptions. Obviously they've done a good job of making money lately, but when Windows 7 hits they can talk about their margins all they want, they just blew an opportunity to grow market share and forever win repeat buyers with this Vista debacle.

If they'd just built a $1000 headless xmac that people have been asking for for years, they could just make one or two models and sell millions.
 
This price issue comes up every week because it's a big issue for Apple. They are overpriced. OS X helps them boost it a bit, but they're going overboard, plus you can't even get a blu ray drive on one if you wanted it.

Apple got a big boost because Vista was such a colossal F up. Sure, they got to make a lot of money for a while, but now it's a different world and they have to compete. People have less money, they're not on PPC anymore so the tech nerds who can afford overpriced macs can build their own macs cheaper and custom, and Windows 7 is about to change perceptions. Obviously they've done a good job of making money lately, but when Windows 7 hits they can talk about their margins all they want, they just blew an opportunity to grow market share and forever win repeat buyers with this Vista debacle.

If they'd just built a $1000 headless xmac that people have been asking for for years, they could just make one or two models and sell millions.

Damn those clueless heads at Apple, they should hire you right away.

So you're suggesting Jobs is only in this for the money? He has no vision and personal goals beyond that? His life goal was to create a money making machine?

That's BS. Even Ballmer has other goals than making money.

Nobody outside Steve Jobs' brain knows what his personal goals are. But I'd imagine that when you have more money than you could possibly spend, you're getting old and have major health issues, then maybe you want to do "one more thing", like, say, one last shot at world domination, rather than die as the guy who failed to make a major dent in Microsoft's marketshare. He doesn't want Star Wars to end with Luke failing to blow up the Death Star and the evil Empire running the galaxy for another thosand years.

You have to remember that he was kind of a loser who had to come crawling back to Apple through an acquisition. His company was bought by a company on the ropes, kind of like Chrysler merging with Fiat. But after that, he has fulfilled his goal of creating his dream products AND enjoying massive commercial success. So where can he go from there? Keep making more well-designed products and sell them to the same 3% of the world population as always? Nah, time for the next step.

LOL at Steve Jobs being a failure, I guess the dude's life ambition is to make a dent in Microsoft's marketshare.

Looks like I have to repeat myself again. :rolleyes:

In my humble opinion, Apple cannot continue to buck the trend in regards to the prcing of their Mac notebooks and desktops. Given the poor economy worldwide, people are not as thrilled at buying a Mac, especially once Windows 7 comes out probably late this year. I've tried Windows 7 and frankly, unlike Windows Vista it is very fast, easy to use, and most importantly will run on everything from Intel Atom-powered netbooks all the way up to the latest high-end desktops with Intel's latest Core i7 desktop and Gainestown-core Xeon CPU's.

That's why I think Apple needs to seriously look at building a small tower case desktop costing somewhere between US$750 and US$1,100 depending on options, with a DVI-D and/or Mini DisplayPort video connectors. The price of the all-in-one iMac has reached frightening levels, especially with the circa US$2,000 cost for a 24" iMac in some higher-end configurations! :eek: With a small tower case machine plus an Apple-certified LCD panel from the likes of LG, Samsung, Viewsonic, etc. you could get a machine with simular performance for about US$600 to US$700 less.

Damn I wonder why PC sales are falling more than Macs even though they are dropping prices through the roof.

Yeah, its really hard to argue with an 8% market share...

Macs are a success whether you like it or not. They are the only surviving company offer an integrated solution for consumers and are making a killing of it, along with the industry's highest satisfaction rates. Apple is the only major company offering an alternative to Windows and still alive. I guess in the ideal world for some of you everyone would be using Windows with no other alternatives.

Wifi that doesn't work. Plastic laptops that crack. MacBook displays of poorer quality than £300 netbooks. DL-DVI adaptors that don't work.

Hmm- I think they can probably handle that level of quality AND quantity at the same time.

I can't believe that a couple of dozen people voted negative, they actually WANT to pay over the odds for their Apple hardware.

It would not be the end of the world for Apple to sell the Mac Mini at the same price point as a similarly specified Dell (the Dell would come with mouse, keyboard, monitor, speakers incidentally, and currently costs a couple of hundred pounds LESS than the Mini)

And recently -all the UK prices took a MASSIVE rise. Notice how the recent results for Apple showed a DECREASE it Mac sales, they're record quarter only existing because of iPod/Phone devices.

Damn even with all this quality issues, Apple has the industry's highest satisfied customers.

I think you guys need to look at apples last quarter. All Mac Sales were down. Most profits were from iphones/ipods. Apple will have to lower price to compete. People would not spend more than 1000 for the white macbook when they could get laptop pcs for around 500 to 600 dollars.. Money does matter now. If apple wont lower their prices, mac sales of next quarter will be down even more. I say they will have to lower all of their laptops by $100. White macbook = 899; aluminum macbook = 1199; macbook pro 1899.

What about PC sales that are also falling even with them lowering prices, how is that even possible?
 
floor?

...they are dropping prices through the roof.

The clichés are that prices
  • go UP through the roof
  • drop DOWN through the floor

Thanks for the morning smile! ;)

Although, some of Apple's recent price hikes, especially internationally, do get the "through the roof" tag.


Macs are a success whether you like it or not. They are the only surviving company offer an integrated solution for consumers and are making a killing of it, along with the industry's highest satisfaction rates. Apple is the only major company offering an alternative to Windows and still alive.

Apple's making a killing with its gadget and related businesses.

If Apple Computer were a separate business, the financials would not be as good.
 
Apple's making a killing with its gadget and related businesses.

If Apple Computer were a separate business, the financials would not be as good.

Of course they wouldn't be as good because they are losing a large segment of their business but they would still be a profitable business unless Apple is losing money on the Macs they sell. That's like saying Microsoft's financials would not be as good without Windows, well duh.
 
Macs are a success whether you like it or not. They are the only surviving company offer an integrated solution for consumers and are making a killing of it, along with the industry's highest satisfaction rates. Apple is the only major company offering an alternative to Windows and still alive. I guess in the ideal world for some of you everyone would be using Windows with no other alternatives.

I didnt say they werent a success and i would appreciate if you wouldnt put words in my mouth with the intention of misinterpreting them.

have you heard of Canonical? Sun Microsystems? They offer an alternative to Windows and are doing quite well considering they dont tie it down to overpriced hardware.

Might i suggest that next time you lose the overly-defenseive tone and take my words at face value instead of assigning your skewed interpretation to everything in order to defend your fanboy lust.
 
I didnt say they werent a success and i would appreciate if you wouldnt put words in my mouth with the intention of misinterpreting them.

have you heard of Canonical? Sun Microsystems? They offer an alternative to Windows and are doing quite well considering they dont tie it down to overpriced hardware.

Might i suggest that next time you lose the overly-defenseive tone and take my words at face value instead of assigning your skewed interpretation to everything in order to defend your fanboy lust.

Thought so, you got no point. As for the rest of what you wrote, what OS is Sun offering for consumers that I can buy at Best Buy and which machines have Ubuntu on them at Best Buy, doing quite well indeed, lol.
 
Redefining the price points

I feel that Apple is actually trying to redefine the price points for it's line up. Not only is the recession having an effect, but also Netbooks and it's own iPhone and iPod touch are educating people that a full fledge laptop or desktop is not as necessary as before.

The fact that the drop in sales of Macs in general didn't drop precipitously (over 10%) indicates that people are still ineterested in buying into Apple, but not as before.

Since profit margins were improved in the last quarter, Apple can afford to reduce some profit on their computer business. The drop in profit should not be too big as raw material prices are still decreasing and their unibody process should be more productive now with the experience they have, so that should also yield cost improvements.

The way I see it, these should be the new price points that Apple will try to hold:

Mac Mini: $549 $749 (a drop of $50 from current prices)
MacBook: $899 $1199 $1499 (a drop of $100)
iMac: $1099 $1399 $1699 $2099 (a drop of $100)
MacBook Air: $1599 $2299 (a drop of $200)
MacBook Pro: $1799 $2299 $2599 (a drop of $200)
Mac Pro: $2299 $3099 (a drop of $200)

These drops represent an avg. of 10% of the retail price, but considering that component pricing has dropped, the profit margin should only be affected by 3-4%. The decrease in pricing could potentially translate into a 12-15% increase in sales (look at how Apps in the App store increase sales when they drop prices).

Is Apple going to reduce them to this amount? doubtful. But it would create a great deal of buzz.
 
Lots of vitriolic apologists in this thread, that's for sure. I love my Macs. Have for years. But they're overpriced, and frankly, no longer as desirable as they once were (but that's a topic for another thread -- loss of firewire, glossy screens, etc). Any lower priced offerings or price reduction will be a good thing, period. Especially in this economy. No one can argue with that.
 
Doubt it!!

Although it would be nice since I'm hoping to get my fiance a Macbook sometime later this fall after we get married. Her Dell is going to hell right now and I told her that if she wants my tech support she needs to have a mac. I don't offer my services for pcs anymore!

Get that in the pre-nup, or else expect more than just DELL-HELL. :p

Here's hoping they lower prices across the board ... even if just a little bit.
 
Apple may not care, but the customers sure do. Remember the iPhone $599>$399 debacle? Jobs had to write an effing personal letter to the user base to get out of that predicament.

yep sure do....
What about the $599>$399>$199

I would be pissed if one month I paid $3200 for an MBP and the next month Someone else paid $2800 but in the end the person buying the $3200 is most likely a fan of mac where the $2800 person could finally see some justification for spending that much vise a PC.

To me the MBP is about $800 to $1000 overpriced, JMO hence going with Dell on my last purchase. I gave up an inch on the monitor but more importantly got everything else I wanted in a laptop. Go ahead read me the riot act about TCO and all the other things but with a 4 year FULL in home warranty with accidental care when it came right down to it $1800 was reasonable to me.
If the MBP was $1800 and had blu-ray I would have plopped down the cash on the MBP but it wasn't.

So lowering the price may piss off some but bottom line it just might entice some on the fence to go Apple's way.
 
But they're overpriced, and frankly, no longer as desirable as they once were (but that's a topic for another thread -- loss of firewire, glossy screens, etc). Any lower priced offerings or price reduction will be a good thing, period. Especially in this economy. No one can argue with that.
"Overpriced" is not my word, but it's the word we hear all the time in these discussions, including many times in this thread. It comes into use when technical specs are laid side-by-side, and the claim made that the more expensive product with the same technical specs must be "overpriced" -- even when the person making the claim voluntarily bought the more expensive product. I never understood how anyone could make that argument, when it's obvious that hardly anybody, themselves included, buys anything on the basis of technical specifications alone.
 
A Mac can get outperformed by a cheaper PC. A BMW will never get outperformed by a cheaper Japanese car.

In the race of life, unfortunately pretty much every Japanese car outperforms the BMW. When you car is constantly in the shop because its reliability is null and its engine is a POS it's pretty hard to boast. It's as if some crappy PC maker prided themselves for having the fastest PC on the market all the time but which are always lagged down by viruses making them pretty much slower than any other PC maker including Apple (sure they can charge you to always have those viruses serviced but that kind of defeats the purpose doesn't it?). The thing about Apple is they provide quality, performance and reliability. It's the package that matters not just the bare specs offered at the time of the sale. I'll take a Lexus over your M3 any day.
 
In the race of life, unfortunately pretty much every Japanese car outperforms the BMW. When you car is constantly in the shop because its reliability is null and its engine is a POS it's pretty hard to boast. It's as if some crappy PC maker prided themselves for having the fastest PC on the market all the time but which are always lagged down by viruses making them pretty much slower than any other PC maker including Apple (sure they can charge you to always have those viruses serviced but that kind of defeats the purpose doesn't it?). The thing about Apple is they provide quality, performance and reliability. It's the package that matters not just the bare specs offered at the time of the sale. I'll take a Lexus over your M3 any day.
It's fine if you believe that but I'll just continue using my budget conscious and powerful Windows tower.
 
I remember getting a virus back in, i think it was '98/'99, before i'd learnt how to use a PC properly.
 
I remember getting a virus back in, i think it was '98/'99, before i'd learnt how to use a PC properly.

And what in the hell does that have to do with the point of the thread (lets just ignore the fact that millions upon millions dont know how to "use a PC properly).

I've felt since the unibody revision that eventually the whitebook will be dropped and the low end unimacbook will take its place. I think we may see that at WWDC.

Just a feeling though, nothing to back it up.
 
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