Apple to Invite Hollywood Stars to TV Service Launch on March 25 [Updated]

Discussion in ' News Discussion' started by MacRumors, Feb 13, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple is planning to unveil both its news service and its TV streaming service at its March 25 event, reports Bloomberg, and celebrities will be in attendance.

    Apple's plans for a March 25 event were revealed yesterday, but at the time, Apple was only known to be unveiling an upcoming news subscription service in Apple News. The rumored TV service that's in the works will also reportedly be included.


    Hollywood stars such as Jennifer Aniston, Reese Witherspoon, Jennifer Garner, and JJ Abrams are set to attend the event, which will be held at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. All of these actresses are starring in television shows that Apple has purchased, and JJ Abrams is directing one of them.

    Apple's upcoming video service is said to be similar to Amazon's Prime video option and Netflix's service. It will include TV shows and movies acquired by or funded by Apple, and Apple has more than two dozen original television shows in the works. An actual paid subscription service will launch by the summer.

    There is some confusion over Apple's streaming TV plans. While Bloomberg's report suggests Apple's content will be delivered via paid streaming service, other rumors have indicated that Apple plans to provide at least some of its original content to Apple device owners for free.

    These other rumors have also suggested that Apple will be teaming up with content providers like Showtime to allow Apple owners to sign up for add-on services like Showtime premium through its TV app, where the upcoming streaming service will presumably be available.

    Apple's plans for its TV service will become clearer after March, when the details are officially announced.

    Along with its TV service, Apple is going to unveil a premium news service that will let Apple News users sign up for a $9.99 per month subscription that will provide unlimited access to paywalled content from sites like The New York Times and the Washington Post, though Apple is said to be still negotiating deals ahead of the service's launch.

    There's also a magazine subscription service in the works, which will provide unlimited access to dozens of magazines for $9.99 per month, similar to the Texture service that Apple acquired in 2018. All of these services could potentially be bundled into a single subscription package option in the future.

    The March 25 event is believed to focus solely on services, with Apple not planning to introduce any hardware.

    Several hardware products, such as the iPad mini 5, seventh-generation iPad, AirPower, updated AirPods, and seventh-generation iPod touch are in the works and are expected to be updated in the spring, but those updates are not expected at the March event and could instead come via press release.

    With the AirPower having already been announced and all of the other updates being relatively minor in scale based on circulating rumors, it makes sense for the new products to debut more quietly.

    The iPad mini 5, for example, is expected to be quite similar in design to the iPad mini 4, with the exception of an updated processor, and the same goes for the seventh-generation iPad. That device may get a slightly bigger 10-inch screen and a new chip, but the changes won't be significant.

    AirPods rumors have been a bit mixed, but it looks like we may get a wireless Charging Case and "Hey Siri" functionality with other features saved for a later update in 2019 or 2020. We're also not expecting significant design changes to the seventh-generation iPod touch, which will look similar to the sixth-generation model.

    Update: A separate report from Reuters suggests that Apple may be planning to hold an event to introduce its streaming television service in April, not March.

    Update 2: The Hollywood Reporter also confirms that Jennifer Aniston, Reese Witherspoon, Jennifer Garner, and J.J. Abrams have all been invited to an Apple event set to be held on March 25.

    Article Link: Apple to Invite Hollywood Stars to TV Service Launch on March 25 [Updated]
  2. jasonefmonk macrumors regular

    May 5, 2011
    I just hope they strike a better tone than with the U2 thing... Overly-excited Tim Cook can come on strong and cringe-y.
  3. FSMBP macrumors 68020


    Jan 22, 2009
    So excited! Can't wait to ditch cable. I'll be fine with my Apple TV sub, Hulu...Netflix...Amazon...Crap - this sucks.
  4. ersan191 macrumors 65816

    Oct 26, 2013
    This makes a thousand times more sense than an event just for a news subscription... some pretty poor reporting before.
  5. calzon65, Feb 13, 2019
    Last edited: Feb 13, 2019

    calzon65 macrumors 6502a


    Jul 16, 2008
    Apple news service … this will be interesting … will we now see an onslaught of Silicone Valley oriented politically correct news services spreading their vision of society?
  6. BasicGreatGuy, Feb 13, 2019
    Last edited: Feb 14, 2019

    BasicGreatGuy Contributor


    Sep 21, 2012
    In the middle of several books.
    It will be interesting to see if Apple makes any kind of significant subscriber splash in this market. I am guessing membership (price wise) will be more than Hulu and Netflix.
  7. mariusignorello macrumors 68000

    Jun 9, 2013
    Pretty poor reporting...
    More like nobody knew the exact details. This is an Apple event we’re talking about...not
    the most transparent things.
  8. JagdTiger, Feb 13, 2019
    Last edited: Feb 14, 2019

    JagdTiger macrumors 6502


    Dec 20, 2017
    Big deal, now apple will puppeteer Hollywood (like the film industry isn’t already) and it’s films definitely will be politically correct nonsense.
    --- Post Merged, Feb 13, 2019 ---
    Instead of owning everything in the world how about apple just making better and less expensive equipment?
  9. calzon65 macrumors 6502a


    Jul 16, 2008
    So Apple is going to invite the pathetic Hollywood crowd … damn they are good a public relations.
  10. blacktape242 macrumors 68000


    Dec 17, 2010
    Sacramento, CA
  11. sidewinder3000 macrumors 6502a


    Jan 29, 2010
    I cannot wait for this event. Insanely curious what Apple plans to unveil, and what they think will give them a competitive advantage.

    Will it include a bundle of existing movies and TV shows?
    Will it include an option for watching live, local programming?
    What publications will be included in the news/magazine bundle? (If includes the Times, the Post, the WSJ and The New Yorker I’m in trouble).

    I also think it’s a mistake for people to think that Apple is trying to compete directly with Netflix. Netflix spends $15 billion a year on programming and I’m unaware of whether they’ve shown they can consistently make a profit. I think Apple’s service will aim to accomplish something different, with a different strategy than Netflix employs.

    Insanely curious...
  12. snowboarder macrumors 6502

    Jun 9, 2007
    I have a feeling this will continue the huge success of their Shark Tank for Apps ("Planet of the Apps" (!) seriously?)
    and Carpool Karaoke without James Corden... Self-driving cars seems also be doing great...
    A few more ideas - a clothing line, cereals by Apple and an airline.
  13. anshuvorty macrumors 6502a


    Sep 1, 2010
    California, USA
    I'm pretty sure Disney+ will have the high ground when they announce their service. Just too many big name IPs with Disney and Apple still hasn't gotten HBO or Netflix? That sounds like a showstopper, now unless their originals pan out....we can be talking about something else....Time will tell...
  14. ipponrg macrumors 65816

    Oct 15, 2008
    I look forward to this event for the comments from the internet.

    Realistically, I have very LOW expectations for this because Apple services have always been pretty lackluster.
  15. genovelle macrumors 6502a

    May 8, 2008
    True. I feel like the gaming subscription might be in this too. It would make more sense for a whole event focused on subscription services.
  16. snowboarder macrumors 6502

    Jun 9, 2007
    what exactly?
  17. bigjnyc macrumors 603


    Apr 10, 2008
    yay on my birthday... But I won't be signing up for any of this crap :D

    *Unless the tv service is better than PS Vue at a similar or better price (highly doubtful)
  18. itsmilo macrumors 68020


    Sep 15, 2016
    Probably US only while Netflix is available in 100+ countries
  19. thadoggfather macrumors G4


    Oct 1, 2007
  20. mccaffertee macrumors member


    Aug 23, 2014
    Orlando, FL
    I used to get curious too, every year it seemed that some new, fresh and cool would happen. But that wore off a long time ago. I keep hoping, and they keep disappointing.
  21. JagdTiger macrumors 6502


    Dec 20, 2017
    Yeah, the cereal will have marshmallow looking Mac computers and Apple ll sweetened corn thingies with sugar and paint thinner for shelf integrity.
  22. sidewinder3000 macrumors 6502a


    Jan 29, 2010
    Well, like I said, I’m really curious. Apple is obviously as secretive as they get, so any thoughts would be pure speculation. But overall my guess is that they don’t need to go head to head with a company that’s burning through capital like gangbusters in order to chase subscriptions. I’m guessing that their goals are more about keeping people in the ecosystem and gently encouraging new people to buy in, and that their strategy will be more centered around a constellation of well curated, high quality services in a variety of areas (video, music, print) that focus on quality and convenience rather than depth & breadth of content.

    But who knows! What do you think?
  23. JagdTiger macrumors 6502


    Dec 20, 2017
    They should do streaming games to the iPad service.
  24. triton100 macrumors 6502

    Dec 15, 2010
    Spot on. Their PR people need to get a grip and tone that **** down. Otherwise good keynotes get swallowed up by the cringe
  25. BJMRamage macrumors 68020


    Oct 2, 2007
    somebody is gonna be so happy with those Hollywood Stars on stage


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